Cersaie 2017, Bertolotto lands at Milleluci: Paolo Poverello’s words Cersaie 2017, Bertolotto lands at Milleluci: Paolo Poverello’s words
Design

Cersaie 2017, Bertolotto lands at Milleluci: Paolo Poverello’s words

Written by Redazione |

02 October 2017

Armoured doors, fire doors, classic and modern interior doors, design and high-quality doors. Doors made of solid wood or high-tech materials, engraved or hand painted doors that are always trendy. Doors entirely created and manufactured in Italy. In substance, this is the key to success of Bertolotto, a 100% Made in Italy company established in 1998 and currently among the world leaders in the production and selling in the door sector. This year, Bertolotto lands at Cersaie 2017 during the Milleluci – Italian Style Concept fair event, another occasion to prove to customers and professionals the flexibility and degree of customisation of a product that is now available in nineteen collections, eighty colours, nineteen different kinds of wood and thousands of variants perfect for any need. This is a dynamic company that is always growing, as we can see from the words of Paolo Poverello, the brand’s export managing director.

What new products will you present at Milleluci? 

“For us, Milleluci is a great showcase, an advertisement at Cersaie. A place where doors should be, but are not yet, presented. We brought two unique locations: Grease (coated with our particular concept in which we have inserted an Originali Bertolotto product, the group of doors developed with internationally renowned designers) and Shining, where we used a classical product inspired by the movie”.

What are the future trends in the door sector? 

“The door trends are linked to becoming a sophisticated and complete part of furnishing. If we see an empty house with finished walls, the door is the only missing item. The door closes in our personal ego.

We create everything in a 70,000 square meters building, starting with the raw material and obtaining a high quality finished product. This is our concept of the Italian spirit. Our objective is to create a product whose recipe is Italian but can be adapted to the taste of any country”.

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Ceramiche Keope at Cersaie 2017, an interview with its marketing manager Alessandro Loschi

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Giulini Rubinetteria at Cersaie 2017, an exclusive interview with Daniele Giulini

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