Three months to go before the start of the Milan Design Week, Tortona Design District is in ferment: the exhibition circuit of Milano Space Makers is fully booked thanks to the programme of events Tortona Rocks which is going to warm up the design week with absolute news.
Many projects will be hosted in the program content curated by Milan Space Makers: here is a preview.
First of all Opificio 31, the coolest exhibition village in Milan whose several themes this year will show off the best of design from Europe to Asia, including many international exhibitors.
In particular Norvegian Presence, a Nordic design project conceived by a partnership between Design and Architecture Norway (DOGA), Klubben (Norwegian Designers Union), Norwegian Crafts and The Federation of Norwegian Industries, is an exhibition focussing on values of sustainability, quality and sharing.
Then, Swiss Design District will be showcasing contemporary Swiss design, each of the companies involved expressing its own idea of beauty and functionality in a synthesis of tradition and innovation.
The German brand Containerwerk proposes a sustainable living project involving disused containers as housing modules, while from Japan comes the project named A place of resonance in which objects and people will resonate through the reconstruction of a primitive force of matter through sound and light.
Stellar Works will be at Tortona for the third consecutive year with an impressive installation by Neri&Hu which will exhibit objects ideated by names such as Yabu Pushelberg and Space Copenhagen, revealing the process of inspiration and skilled craftsmanship that lies at the base of every single piece.
A live event is the workshop organised by the Politecnico di Milano in collaboration with Vans, while Napapijri confirmed its presence within Opificio31 where will be launched a new line of contemporary everyday wear, Ze-Knit, with a creative, physical and engaging expression of this collection and technology; moreover Archiproduts Milano will present a project to show the new trends of product design.
Top international brands will be returning to Tortona: Sony at Spazio Zegna with the multi sensorial experience Hidden Senses ideated to provide insight into how the domestic environment will be transformed by increasingly concealed technology or Miele which, at the Padiglione Visconti, will be presenting its Revolutionary Excellence with Creating New Dimensions, an immersive environment where the new Dialog oven and its sophisticated M Chef technology will be on show.
Other important reconfirmations will be exhibited in the Carrozzeria and Torneria spaces, while at Via Tortona 30 will be featured wallpaper designs by Elitis; then Impress, a leader in textures and surfaces for furnishings, and Whirlpool.
Not to be missed the originality of the Thai pop up store and the Dutch creativity of Envisions which, in collaboration with Finsa, will give life to the project Wood in Process Continuous, a “spatial experience” to change our perception about the wood manufacturing and the wooden objects.
Lastly, there is some sensational news about this year’s Fuorisalone: for the first time Milan will be hosting the project involving the best of Asiatic design with the Asia Design Pavilion at Megawatt Court.
Tortona Design District is waiting for you.
