Salone del Mobile.Milano Shanghai, ready for the new edition Salone del Mobile.Milano Shanghai, ready for the new edition

Salone del Mobile.Milano Shanghai, ready for the new edition

Written by Redazione |

25 July 2017

During the press conference that took place in the Italian Embassy in Beijing on 12th July, the Salone del Mobile.Milano Shanghai organizers announced the second edition of the exhibition (eagerly-awaited by the Chinese market), presented the new advertising campaign and revealed the names of the companies that had already confirmed their participation. 

Last year’s edition aroused the Chinese market enthusiasm and interest for Made in Italy design, represented by 56 Italian companies. The second edition of the Salone del Mobile.Milano Shanghai will be held from 23rd to 25th November 2017 at the Shanghai Exhibition Centre (SEC), with more than 100 Italian brands and a much bigger exhibition area.

“China is one of the most important countries for the development of our companies,” says Claudio Luti, President of the Salone del Mobile.Milano. “Every year many Chinese professionals visit our exhibition in Milan, but being in Shanghai provides the Italian companies and the Chinese market with new chances of collaborating and making business. This is why we are back in Shanghai for the second year. We think that this represents a unique opportunity for the most important Italian companies to meet Chinese architects, designers and professionals. We have also organized a rich programme involving famous Italian designers who, together with the companies, will illustrate to the visitors the charm, history and value of Italian products, giving a taste of the wonderful Made in Italy world. The aim of the Shanghai exhibition is representing the Salone del Mobile.Milano essence.”

During the press conference, the new 2017 campaign was launched: it combines Italy with China and Milan with Shanghai, evoking and highlighting the identity of every single country and the harmony resulting from the fusion of these two cultures, as well as the leading role of this international exhibition.

Once more, the Salone del Mobile.Milano Shanghai will bring together the most important architects, interior designers, importers, dealers, real estate developers and professionals of the industry to offer them the possibility of testing the top-quality Italian furniture in China. 

The last edition of the Salone del Mobile.Milano Shanghai was an extraordinary success,” declares Ettore Sequi, Italian Ambassador in China. “Federlegno Arredo is the proof that Italian companies can achieve great successes when they work together. They are leaders in this sector thanks to their experience and tradition combined with ongoing research for new and innovative solutions.” 

According to Amedeo Scarpa, director of ICE-Italian Trade Promotion Agency in Beijing and coordinator of the ITA network in China “the Chinese market is one of the most important in the world in terms of interior decoration and design awareness, but it is also very competitive and demanding. This is why Made in Italy needs to be supported by the Italian trade agency ITA/ICE, which, together with the Italian Embassy, has been standing beside Federlegno Arredo and the Italian companies in such a long and fruitful collaboration between Italy and China since the very first edition.”

For the 2017 edition too, SaloneSatellite, dedicated to designers under 35 and Master Classes, with three meetings featuring Italian and international architects, will be the main not-to-be-missed activities taking place during the exhibition.

Here is a list of the companies that have already confirmed their presence:

Agresti srl, Angelo Cappellini & C. srl sociounico, Annibale Colombo srl, Antonio Lupi Design spa, Arclinea, Arketipo srl, Artemide spa, Asnaghi Interiors Design, Asnaghi Interiors spa, Asnaghi Interiors The Art of TheItalian Style Furniture Since1916, Asnaghi La Boutique, Atmosphera srl, B&B Italia, B&B Italia spa, Baldi srl, Barovier & Toso VetrerieArtistiche Riunite srl, Baxter srl, Bel Mondo by Bellotti Ezio, BelCor Interiors srl, Bellotti Ezio Arredamenti srl, Binova, Bizzotto srl, Bruno Zampa srl, Calligaris spa, Capital Collection, Cattelan Italia spa, Ceccotti Collezioni srl, Citco srl, Compagnia Italiana del Cristallo srl, Cornelio Cappellini srl, Cubo Design srl, Dada spa, Diesel Living with Foscarini, Edra spa, Elledue, Arredamenti srl, Ernestomeda spa, Flexform spa, Ferrari, Flou spa, Foscarini spa, Frigerio Poltrone e Divani srl, Gallotti & Radice srl, Gianfranco Ferrè Home, Giorgetti spa, Giorgio Collection srl, Griffe Montenapoleone, IPE srl, JC Passion srl, Jumbo Collection srl, Kartell spa, Kohro, Lema spa, Living Divani srl, Longhi spa, Lualdi spa, Magis spa, Malerba srl, Maxalto, Medea srl, Minotti spa, Missoni Home, Molteni & C. spa, More Provasi srl, Moroso spa, Natevo, Natuzzi Italia, Natuzzi spa, OAK Design srl, Oak Industria Arredamenti spa, Opera Contemporary, Oluce srl, Paolo Castelli spa, Patrizia Garganti srl, Poliform spa, Poltrona Frau, Porada Arredi srl, Porro spa, Prophilo, Quagliotti spa, R1920, Rampoldi Creations srl, Riva Industria Mobili spa, Roberto Cavalli Home Interiors, Roberto Cavalli Home Luxury Tableware, Scavolini spa, Sicis srl, Sigma L2 Paolo Granchi srl, Smania Industria Italiana Mobili spa, Technogym spa, T&J Vestor spa, Turri srl, Ulivi Salotti srl, Varenna, Vetrerie di Empoli spa, Villari srl, Visionnaire Home Philosophy, Vittoria Frigerio Milano, Wykt srl, Zanaboni Salotti Classici snc di Zanaboni Vittorio & C.


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