Written by Redazione |
27 September 2017
The most loved by the Italians. And why not? By the rest of the world, too. Fabiana Scavolini looks ahead: her surname tells one of the most beautiful stories of our country, a business model that has always considered, and still considers, its own territory (Pesaro, in this case) as a strong point and a key element to improve quality, technological research, attention to details and design. We met her at Cersaie 2017 and she told us what’s new in a brand that has changed the way we conceive not only our kitchen, but also our bathroom and living area, among challenges, famous collaborations and goals (not necessarily linked to the market) “without boundaries”.
What will Scavolini present at Cersaie 2017?
“This year’s most important new project – even though we have already presented it at the Salone – is Diesel Open Workshop, in collaboration with Diesel. We started working with them in 2012 with Diesel Social Kitchen, but this year we will focus mainly on bathrooms and kitchens. It is a great challenge for Diesel too. We really like this project, which will be on the market in October.”
According to you, which are the main future trends as far as bathroom and kitchen furnishings are concerned? Have you found any similarities between these two worlds?
“The trend in the kitchen and living areas is the same. Now the kitchen is open on the living area. The two spaces have become intertwined. They often use the same materials and finishes. The kitchen is becoming more and more open, convivial and social. The bathroom too is following the same trend. Consumers want bathrooms and kitchens with similar styles. Diesel Open Workshop has many elements that recall the bathroom. They both involve terms like water, materials, water resistance, heat and humidity.”
How important is product customisation for you? How is your relationship with the customer?
“Our production is still industrial, but quite extensive. The wide choice of modules for bathrooms and kitchens enables people to define every single detail of their spaces. Our dealers will help you, as they perfectly know how to meet any need of the final consumer.”
Any projects or goals for the future?
“The greatest challenge is internationalization. We want to grow in Italy too; our distribution is already international, but our production is completely Italian. This is an aspect that turned us into the first exporters of Italian kitchens in the world. Now we aim at developing new markets. We want to become the most loved by the world, not only by the Italians.”