Written by Redazione |
29 July 2019
A celebration of street food as a factor of cultural identity, perfect combination of quality raw materials and recipes inspired by the Neapolitan tradition: Antonino – Il banco di Cannavacciuolo has recently opened within the Vicolungo Outlet, near Novara, proposing a new signature gastronomic format which reinterprets street food in a gourmet way.
The project has been designed by the Turin-based studio lamatilde, which has created an informal and convivial environment evoking the simplicity of the market and combining the sale of food and non-food products (cookbooks, aprons and accoutrements).
The plan is functionally divided into two, with one area for food preparation and another for its sale and consumption; the architectural elements have a traditional layout, with the central counter at its core, while, to reinforce the frontal perspective, which strategically enhances the products arranged along the escape lines, there are the two side accesses to the service areas.
A second counter transversal to the first, along with the tables and the seats soften the regularity of the floor; in addition, along the side walls, a structure with awnings made from mirrored panels, constitutes the ultimate element of Antonino’s ideal square: an aggregation space that invokes the image of the portico and the succession of marquees of the stalls of an imaginary market.
The project has been carefully tailored in all its aspects, starting with the furnishings: the wall displays, which characterize the lateral elevations, develop on three levels and are composed of two storage compartments at the top and at the bottom, and a central display section whichm presents, in certain places, semicircular niches that highlight specific products; the wooden shelving introduces a warm material note, in contrast with the agile white-painted structure.
The well-balanced array of colors and textures also includes the counters, covered with a cement-based paste created ad-hoc, with aggregates chosen according to Antonino’s brand palette, all of which give the space an artisanal touch and retrocharm.
Consequently, street food becomes the star of the set-up: from the vintage twist of the logo to the illustrations that immortalize the moments of the day related to meals; from the irreverent packaging that animates the products, making fun of the most colorful Neapolitan sayings, to the naïf wallpaper patterns, made using, forks, whisks and knives as brushes.
Mediterranean taste and Italian style, from architecture to street food.
Photography is by PEPEfotografia.