In Bologna, Italian architect Paolo Cesaretti has recently completed Bespoke Romance, the project for the temporary showroom of Kale Group, worldwide leading brand of ceramic materials.
Mastery, design and uniqueness are the key concepts assigned by the company while the design inspiration comes from the symbol of infinity: two merging circles representing perfection and durability create the rounded enclosure of the structure.
Due to pure architectural shapes enhanced by a theatrical use of light, the entire showroom space is characterized by a metaphysical atmosphere: displays evoke domestic and commercial spaces arranged on a loop path; decorative tableaux made of cut-out ceramic tiles stand against walls and floors.
The spacious lounge is an additional attractive space, designed as a hybrid meeting space merging an elegant metropolitan bar with an informal space dedicated to collective work.
The outer elevationsof Bespoke Romance are made of hundreds of individually standing Kalesinterflex slabs, a large format tile with minimum thickness; due to its versatility, Kalesinterflex also is used at the heart of the exhibition space, to design a full domestic interior, composed of kitchen, living room and bathroom.
Finally, around this central element, with the aim to disrupt the general perception of ceramic tiles just as a mere solid building material, a poetic and ironic interactive installation has been designed: this became an attractor for the visitors, informed about this material in a new different way.
