Bespoke Romance, Paolo Cesaretti designs Kale Group’s showroom
Mastery, design and uniqueness are the key concepts assigned by the company while the design inspiration comes from the symbol of infinity: two merging circles representing perfection and durability create the rounded enclosure of the structure.
Due to pure architectural shapes enhanced by a theatrical use of light, the entire showroom space is characterized by a metaphysical atmosphere: displays evoke domestic and commercial spaces arranged on a loop path; decorative tableaux made of cut-out ceramic tiles stand against walls and floors.
The spacious lounge is an additional attractive space, designed as a hybrid meeting space merging an elegant metropolitan bar with an informal space dedicated to collective work.
The outer elevationsof Bespoke Romance are made of hundreds of individually standing Kalesinterflex slabs, a large format tile with minimum thickness; due to its versatility, Kalesinterflex also is used at the heart of the exhibition space, to design a full domestic interior, composed of kitchen, living room and bathroom.
Finally, around this central element, with the aim to disrupt the general perception of ceramic tiles just as a mere solid building material, a poetic and ironic interactive installation has been designed: this became an attractor for the visitors, informed about this material in a new different way.