On the occasion of Milan Design Week 2019, Hotel Regeneration comes back to Lambrate Design District in the spaces of OfficinaVentura 14: this year, the contract’s biggest and most immersive exhibition/agora becomes social and lays the foundation of an innovative concept that aims to offer its visitors an inclusive, 360-degree enjoyable experience consisting of social space | social life | social time.
Hospitality, smart technology, and avant-garde design come together to create a happening of great expressive and content value: the environment that usually makes up the hotel takes on unexpected shapes based upon the changed needs of contemporary man and it aims at facilitating interaction, information exchange and roles interchange; the idea of being social and of communicating permeates the whole space giving the visitors the chance to develop new ways of thinking and moving.
Hotel Regeneration will therefore be an innovative space for events, conferences, performances and meetings held by the biggest personalities in the hospitality and contract industry, as well as of the current real estate market.
Among the novelties of 2019 there will be conferences held by the highest government and associations’ authorities that will discuss this industry’s future programs; the partnership with the German company PKF hotelexperts holding gmbh has enabled the appearance of international representatives at this conferences; investment, the market and new trends will eventually be other topics that will be discussed in the meetings.
All the elements that make up the space designed by Simone Micheli are fundamental hubs of the beating heart of the installation: a single main network that captures the visitors’ attention and guides their spatial and functional responses to the exhibition through a live interaction.
Inside the 9 main sectors that compose the area, the visitors will be able to gain insight into the future of the hospitality industry: Love Life is a suite devoted to love and sharing while Purity Time is devoted to wellbeing; Moon Space reveals the emphasis of an outdoor environment, Cozy Time is the place where culture and the mind can be nourished, Creative Life is an apartment that stimulates thought and cooperation, Balance Space is a dynamic and welcoming hall, Double Time is a place that combines sensory relaxation with meetings and networking.
Moreover, Refresh Area is the Cafè area that revitalises the body and the mind while the avant-guard bathroom is a true work of art by Simone Micheli for Officina Ventura 14 and it will be permanent after the Design Week too; Social Space and Social Life are business and networking areas aimed at enhancing the value of companies and business partners; Social Time is the conference area where speeches and ideas exchange happen; finally, at the entrance Hello Time is the desk that will welcome guests and provide them with all the necessary information for the visit.
All areas are designed by the architect Simone Micheli and made with tailor-made products, each one led by the main philosophy of the brand that promotes its construction with the aim of building together a structure in which the visitor takes full advantage of what he faces: he makes experience of the furniture, tests objects, plays with their functions and expresses his opinion, an essential element for completing the work just as in the Web 2.0.
The social topic crosses the entire exhibition taking on different aspects according to its different implementation and it is the red thread that links the installation project to the exhibition approach: it involves the visitor and promotes the creation of immersive experiences with the intention to give life to an ethereal but firm and lasting understanding that is essential to the success of every encounter, business meeting and event.
In conclusion, even thanks to the precious collaboration with Hotel & Tourism Forum, Hotel Regeneration stands to the public as a dynamic place where supply and demand meet and show the result of their collaboration.
The doors will be opened on Monday 8 April with the 11th edition of Hospitality Award, an event aimed at rewarding excellence in the tourism and hospitality industry. See you there.
