The energy of words, capable of forging deep, universal connections, animates the new Parola collection of rugs by Carpet Edition, designed by the creative duo of Di Virgilio Veneziano and painted by hand by the architect, artist and designer Gianni Veneziano.
The selection of Hemp as a material, combined with manual artistry, inaugurates a new manufacturing paradigm, distinguished by an approach intentionally distanced from large-scale production and which is focused on sustainability. Each rug is hand painted by Gianni Veneziano at the time of sale, eliminating overproduction and favoring a more ethical and responsible production model.
Hemp is a natural fiber which grows quickly and only needs a small amount of water, which makes it a more environmentally friendly choice. It brings with it a guarantee of extreme durability over time, isolation from heat in the summer and cold in the winter and delivers a rustic and natural aesthetic.
Amore, Eterno and Breath are the three rugs that make up the collection, which give life to three visual poems. They can be specified in hand woven (Mediterraneo, Arcaico, Lunare in the sizes 170×240, 200×300, 240×350 cm) or hand knotted (Autentico, Terreno, Profondo in the sizes 170×240, 220×280 cm).
Through the hand weaving technique, the weft wraps around the warp in a continuous manner creating a braided effect, while in the complex procedure of hand knotting, by expert craftsmen – custodians of a tradition handed down for generations – tie thousands of knots on a vertical loom, giving life to one of a kind patterns.
The three Parola rugs are produced as one of a kind numbered pieces, acquiring an exclusive value that distinguishes them as authentic works of art.
