Written by Redazione |
11 September 2017
It will be a journey of curiosity and mystery, through which, during Cersaie 2017, TREND will present the new collections. The company will unveil them gradually with the specific purpose of preserving the enthusiasm of the discovery and the beauty of the outside world with the delicacy of a charm.
The theme of nature, which is to be protected and honoured, is a constant that will accompany the visitors throughout their journey, giving way to the uniqueness of the creative act, with which man imagines and manipulates matter and enhancing the personality of each individual as something special.
Among the protagonists of this new “exhibition experience” are the new TREND’s collection of agglomerations, Origina, and the multiple possibilities offered by Trascenda.
TREND’s collection Origina is a concept before a product: at the beginning, there is only matter, which has a reflection on the direct beauty of raw material, then it becomes a product that has many variants in colours, sizes and textures and guarantees, at the same time, excellent performance in terms of durability and malleability thanks also to the possibility of being placed on already existing surfaces.
These are large plates (maximum size 300x120cm) manufactured using a vibro-compression process that agglomerates selected granules of various types (post-consumer recycled glass, recycled porcelain, glass mosaics, quartz and granite) with minimum amounts of polyester resin and coloured powder pigments.
As for Trascenda, the aim is to capture the image, replace it and reproduce it, making each TREND plate into a means that evoke a place and fixate a memory.
Once again, the technology is the medium: the customer sends the company a 1:1 scaled high definition image, either an original design or a photograph, together with the complete design of the plant and the sections, and the idea will be imprinted into the surface, which may be a floor, a wall or a worktop.
And there is more: the perfection in the rendering of the materials, ensured by many years of experience and the taste of an Italian company present throughout the world, together with a creative imagination without limits are just a prerequisite, just like the company’s stand at Cersaie 2017 that is only the palate used to paint the new sets for 2018.