{"id":106968,"date":"2024-07-08T08:00:21","date_gmt":"2024-07-08T06:00:21","guid":{"rendered":"https:\/\/www.matrix4design.com\/?p=106968"},"modified":"2024-07-04T11:20:12","modified_gmt":"2024-07-04T09:20:12","slug":"coop-lombardia-park-associati-presenta-il-nuovo-concept-di-retail-civico","status":"publish","type":"post","link":"https:\/\/www.matrix4design.com\/it\/architettura\/coop-lombardia-park-associati-presenta-il-nuovo-concept-di-retail-civico\/","title":{"rendered":"Coop Lombardia, Park Associati presenta il nuovo concept di Retail Civico"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><strong>Un nuovo concetto di supermercato<\/strong>, inteso non solo come luogo di vendita ma come spazio di contaminazione sociale, scambio di saperi, luogo di comunit\u00e0: a delinearlo \u00e8 il nuovo progetto di brand architecture definito da <a href=\"https:\/\/parkassociati.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Park Associati<\/strong><\/a> per <strong>Coop Lombardia<\/strong>.<\/p>\n<p>I luoghi dove Coop ha scelto di insediare i propri punti vendita riflettono l\u2019atteggiamento aziendale nei confronti di una comunit\u00e0 e un paesaggio con il quale si mette in relazione: essere riconosciuto sul territorio come &#8220;Coop&#8221; significa essere responsabili della propria presenza e del ruolo che si svolge nella societ\u00e0 e sul territorio.<\/p>\n<p>Attraverso la manipolazione di archetipi progettuali ed architettonici da sempre appartenenti all\u2019immagine degli edifici pubblici, grazie all&#8217;utilizzo di materiali non effimeri e di un linguaggio compositivo e formale contemporaneo, Park Associati ha progettato un concept che delinea un nuovo modello funzionale e formale del programma di vendita, che ha chiamato <strong>Retail civico<\/strong>.<\/p>\n<p>L&#8217;edificio supermercato \u00e8 generalmente caratterizzato da una sua semplicit\u00e0 intrinseca, facile da replicare e da costruire, che diventa talvolta una scatola introversa senza alcun carattere architettonico. Il concept Coop prevede che la scatola venga scavata nei suoi angoli, in corrispondenza delle entrate all&#8217;attivit\u00e0 commerciale, e questa sottrazione di volume genera un maggior grado di <strong>porosit\u00e0 ed apertura verso l&#8217;esterno<\/strong>.<\/p>\n<p>La copertura dell&#8217;edificio, caratterizzata dalla presenza del pannello shed, consente l&#8217;introduzione della <strong>luce naturale <\/strong>all&#8217;interno dello spazio di vendita. La volumetria \u00e8 stata suddivisa tra un ordine inferiore ed un ordine superiore, aggettante in corrispondenza dell&#8217;entrata, il che permette di accentuare il gesto plastico di scavo degli angoli.<\/p>\n<p>Il supermercato di Cesate \u00e8 il primo progetto Coop realizzato, alla fine del 2023. L\u2019intervento non si ferma all&#8217;architettonico ma si estende alla progettazione dello <strong>spazio aperto esterno<\/strong>: il bordo pedonale si amplia per accogliere gli spazi di incontro per la comunit\u00e0, aree d&#8217;attesa e di gioco per i pi\u00f9 piccoli. La vegetazione si innesta facendo da quinta di completamento con il contesto circostante.<\/p>\n<p>Il lavoro di Park Associati per Coop non finisce qui: altri supermercati sono in fase di progettazione e realizzazione.<\/p>\n\t\t<div style=\"clear:both\"><\/div>\n\t\t<div class=\"psgal_wrap\">\n\t\t\t<div id=\"psgal_106968_1\" data-psgal_id=\"106968_1\" data-psgal_container_id=\"container_106968_1\" data-psgal_thumbnail_width=\"164\" data-psgal_use_masonary=\"1\" class=\"psgal-inline psgal gallery-columns-3 gallery-size-thumbnail use_masonry_1 show_captions_\" itemscope itemtype=\"http:\/\/schema.org\/ImageGallery\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2024\/07\/01_COOP_BRAND_ARCHITECTURE_LR.jpg\" itemprop=\"contentUrl\" data-size=\"1600x1066\" data-caption=\"\u00a9 Nicola Colella \" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2024\/07\/01_COOP_BRAND_ARCHITECTURE_LR-328x328.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Nicola Colella <\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2024\/07\/02_COOP_BRAND_ARCHITECTURE_LR.jpg\" itemprop=\"contentUrl\" data-size=\"1016x1600\" data-caption=\"\u00a9 Nicola Colella \" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2024\/07\/02_COOP_BRAND_ARCHITECTURE_LR-328x328.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Nicola Colella <\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2024\/07\/03_COOP_BRAND_ARCHITECTURE_LR.jpg\" itemprop=\"contentUrl\" data-size=\"1066x1600\" data-caption=\"\u00a9 Nicola Colella \" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2024\/07\/03_COOP_BRAND_ARCHITECTURE_LR-328x328.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Nicola Colella <\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2024\/07\/04_COOP_BRAND_ARCHITECTURE_LR.jpg\" itemprop=\"contentUrl\" data-size=\"1066x1600\" data-caption=\"\u00a9 Nicola Colella \" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2024\/07\/04_COOP_BRAND_ARCHITECTURE_LR-328x328.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Nicola Colella <\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2024\/07\/05_COOP_BRAND_ARCHITECTURE_LR.jpg\" itemprop=\"contentUrl\" data-size=\"1066x1600\" data-caption=\"\u00a9 Nicola Colella \" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2024\/07\/05_COOP_BRAND_ARCHITECTURE_LR-328x328.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Nicola Colella <\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2024\/07\/06_COOP_BRAND_ARCHITECTURE_LR.jpg\" itemprop=\"contentUrl\" data-size=\"1600x1066\" data-caption=\"\u00a9 Nicola Colella \" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2024\/07\/06_COOP_BRAND_ARCHITECTURE_LR-328x328.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Nicola Colella <\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2024\/07\/08_COOP_BRAND_ARCHITECTURE_LR.jpg\" itemprop=\"contentUrl\" data-size=\"1066x1600\" data-caption=\"\u00a9 Nicola Colella \" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2024\/07\/08_COOP_BRAND_ARCHITECTURE_LR-328x328.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Nicola Colella <\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2024\/07\/09_COOP_BRAND_ARCHITECTURE_LR.jpg\" itemprop=\"contentUrl\" data-size=\"1066x1600\" data-caption=\"\u00a9 Nicola Colella \" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2024\/07\/09_COOP_BRAND_ARCHITECTURE_LR-328x328.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Nicola Colella <\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2024\/07\/10_COOP_BRAND_ARCHITECTURE_LR.jpg\" itemprop=\"contentUrl\" data-size=\"1600x1066\" data-caption=\"\u00a9 Nicola Colella \" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2024\/07\/10_COOP_BRAND_ARCHITECTURE_LR-328x328.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Nicola Colella <\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2024\/07\/11_COOP_BRAND_ARCHITECTURE_LR.jpg\" itemprop=\"contentUrl\" data-size=\"1600x1066\" data-caption=\"\u00a9 Nicola Colella \" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2024\/07\/11_COOP_BRAND_ARCHITECTURE_LR-328x328.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Nicola Colella <\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2024\/07\/12_COOP_BRAND_ARCHITECTURE_LR.jpg\" itemprop=\"contentUrl\" data-size=\"1066x1600\" data-caption=\"\u00a9 Nicola Colella \" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2024\/07\/12_COOP_BRAND_ARCHITECTURE_LR-328x328.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Nicola Colella <\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2024\/07\/13_COOP_BRAND_ARCHITECTURE_LR-1.jpg\" itemprop=\"contentUrl\" data-size=\"1600x1066\" data-caption=\"\u00a9 Nicola Colella \" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2024\/07\/13_COOP_BRAND_ARCHITECTURE_LR-1-328x328.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Nicola Colella <\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div style='clear:both'><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Un nuovo concetto di supermercato, inteso non solo come luogo di vendita ma come spazio di contaminazione sociale, scambio di saperi, luogo di comunit\u00e0: a delinearlo \u00e8 il nuovo progetto di brand architecture definito da Park Associati per Coop Lombardia. I luoghi dove Coop ha scelto di insediare i propri punti vendita riflettono l\u2019atteggiamento [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":106969,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[367,417,368],"tags":[],"class_list":{"0":"post-106968","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-architettura","8":"category-architettura-home","9":"category-featured"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coop Lombardia, Park Associati presenta il nuovo concept di Retail Civico<\/title>\n<meta name=\"description\" content=\"Per Coop Lombardia Park Associati propone un progetto di brand architecture che crea un nuovo modello funzionale e formale del \u201csuper-mercato\u201d.\" \/>\n<meta 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