{"id":115783,"date":"2025-10-01T08:00:15","date_gmt":"2025-10-01T06:00:15","guid":{"rendered":"https:\/\/www.matrix4design.com\/?p=115783"},"modified":"2025-09-29T16:52:39","modified_gmt":"2025-09-29T14:52:39","slug":"retrofuturismo-a-taviano-il-rinnovo-della-birreria-showbiz-firmato-fma-architettura","status":"publish","type":"post","link":"https:\/\/www.matrix4design.com\/it\/architettura\/retrofuturismo-a-taviano-il-rinnovo-della-birreria-showbiz-firmato-fma-architettura\/","title":{"rendered":"Retrofuturismo a Taviano: il rinnovo della Birreria Showbiz firmato FMA Architettura"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Lo studio <a href=\"https:\/\/www.instagram.com\/fmastudio.eu\/?hl=it\" target=\"_blank\" rel=\"noopener\"><strong>FMA Architettura<\/strong><\/a> ha completato il progetto di rinnovo del locale <strong>Showbiz \u2013 Birreria Moderna<\/strong> a Taviano (Lecce), un intervento su uno spazio di ristorazione di circa 240 metri quadri. Il progetto trascende la semplice ristrutturazione, mirando a una spazialit\u00e0 immersiva e scenografica ispirata all\u2019estetica dei <em>diner<\/em> americani degli anni \u201950, sapientemente reinterpretata in chiave contemporanea. Gli architetti hanno dato vita a un\u2019esperienza definita dal ritmo degli spazi, dall\u2019uso sapiente della luce e dalla selezione di materiali altamente espressivi.<\/p>\n<p>Gi\u00e0 l&#8217;ingresso anticipa l&#8217;estetica degli interni, caratterizzato da pareti in <strong>vetrocemento<\/strong> e da una porta dall&#8217;impronta industriale con inserti in <strong>lamiera stirata<\/strong>. Entrando, la prima sala \u00e8 dominata dal bancone, posizionato sul fondo e rivestito da mattoncini forati in argilla, specificatamente il modello <em>bloc natural Mutina<\/em>. Questi mattoncini sono retro-illuminati da luci led, una scelta che esalta la loro matericit\u00e0 creando un suggestivo <strong>effetto di controluce<\/strong>.<\/p>\n<p>Attraversando un arco illuminato, si accede al vero cuore pulsante del locale, uno spazio a doppia altezza valorizzato in modo spettacolare. Qui, un <strong>tunnel in lamiera ondulata smaltata di rosso<\/strong> abbraccia interamente l&#8217;ambiente, trasformandolo. In questo contesto dinamico, una pedana rialzata per le esibizioni musicali si affianca alla vetrina, apparendo quasi come se <strong>galleggiasse sul pavimento<\/strong>. La scenografia \u00e8 completata da una parete punteggiata da <strong>sculture di mani in legno<\/strong>, concepite come un\u2019installazione e un elemento interattivo di chiaro impatto visivo.<\/p>\n<p>L&#8217;atmosfera \u00e8 resa al contempo intima e sobria grazie all&#8217;illuminazione soffusa e al dialogo tra le sedute imbottite in <strong>ecopelle rossa<\/strong> e le pareti color caff\u00e8. Nella sala trova spazio anche una seconda pedana per i <em>live<\/em>, la cui scenografia \u00e8 data da una parete in <strong>policarbonato alveolare retroilluminata<\/strong>. Salendo al <strong>piano soppalcato<\/strong>, l&#8217;esperienza si intensifica. La volta a botte \u00e8 rivestita da pannelli in lamiera ondulata, la cui superficie \u00e8 esaltata da una luce radente.<\/p>\n<p>L\u2019effetto complessivo del progetto Showbiz \u00e8 quello di un <strong>\u201cguscio futuristico\u201d<\/strong> che ha il potere di trasportare l\u2019ospite in una dimensione alternativa, costituendo un segno iconico e distintivo che definisce con forza l&#8217;identit\u00e0 della birreria.<\/p>\n<p>&nbsp;<\/p>\n\t\t<div style=\"clear:both\"><\/div>\n\t\t<div class=\"psgal_wrap\">\n\t\t\t<div id=\"psgal_115783_1\" data-psgal_id=\"115783_1\" data-psgal_container_id=\"container_115783_1\" data-psgal_thumbnail_width=\"164\" data-psgal_use_masonary=\"1\" class=\"psgal-inline psgal gallery-columns-3 gallery-size-thumbnail use_masonry_1 show_captions_\" itemscope itemtype=\"http:\/\/schema.org\/ImageGallery\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2025\/09\/IMG_3864martinaloiola-1.jpg\" itemprop=\"contentUrl\" data-size=\"1600x1067\" data-caption=\"\u00a9 Martina Loiola\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2025\/09\/IMG_3864martinaloiola-1-328x328.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Martina Loiola<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2025\/09\/IMG_3881\u00a9martinaloiola.jpg\" itemprop=\"contentUrl\" data-size=\"1600x1067\" data-caption=\"\u00a9 Martina Loiola\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2025\/09\/IMG_3881\u00a9martinaloiola-328x328.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Martina Loiola<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2025\/09\/IMG_3882\u00a9martinaloiola.jpg\" itemprop=\"contentUrl\" data-size=\"1600x1067\" data-caption=\"\u00a9 Martina Loiola\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2025\/09\/IMG_3882\u00a9martinaloiola-328x328.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Martina Loiola<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2025\/09\/IMG_3909\u00a9martinaloiola.jpg\" itemprop=\"contentUrl\" data-size=\"1600x1067\" data-caption=\"\u00a9 Martina Loiola\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2025\/09\/IMG_3909\u00a9martinaloiola-328x328.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Martina Loiola<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2025\/09\/IMG_3923\u00a9martinaloiola.jpg\" itemprop=\"contentUrl\" data-size=\"1067x1600\" data-caption=\"\u00a9 Martina Loiola\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2025\/09\/IMG_3923\u00a9martinaloiola-328x328.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Martina Loiola<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2025\/09\/IMG_3969\u00a9martinaloiola.jpg\" itemprop=\"contentUrl\" data-size=\"1600x1067\" data-caption=\"\u00a9 Martina Loiola\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2025\/09\/IMG_3969\u00a9martinaloiola-328x328.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Martina Loiola<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2025\/09\/IMG_3972\u00a9martinaloiola.jpg\" itemprop=\"contentUrl\" data-size=\"1600x1067\" data-caption=\"\u00a9 Martina Loiola\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2025\/09\/IMG_3972\u00a9martinaloiola-328x328.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Martina Loiola<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2025\/09\/IMG_3976\u00a9martinaloiola.jpg\" itemprop=\"contentUrl\" data-size=\"1600x1067\" data-caption=\"\u00a9 Martina Loiola\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2025\/09\/IMG_3976\u00a9martinaloiola-328x328.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Martina Loiola<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2025\/09\/IMG_3979\u00a9martinaloiola.jpg\" itemprop=\"contentUrl\" data-size=\"1600x1067\" data-caption=\"\u00a9 Martina Loiola\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2025\/09\/IMG_3979\u00a9martinaloiola-328x328.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Martina Loiola<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2025\/09\/IMG_3980\u00a9martinaloiola.jpg\" itemprop=\"contentUrl\" data-size=\"1600x1067\" data-caption=\"\u00a9 Martina Loiola\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2025\/09\/IMG_3980\u00a9martinaloiola-328x328.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Martina Loiola<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2025\/09\/IMG_3981\u00a9martinaloiola.jpg\" itemprop=\"contentUrl\" data-size=\"1600x1067\" data-caption=\"\u00a9 Martina Loiola\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2025\/09\/IMG_3981\u00a9martinaloiola-328x328.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Martina Loiola<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2025\/09\/IMG_3995\u00a9martinaloiola.jpg\" itemprop=\"contentUrl\" data-size=\"1600x1067\" data-caption=\"\u00a9 Martina Loiola\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2025\/09\/IMG_3995\u00a9martinaloiola-328x328.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Martina Loiola<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2025\/09\/IMG_4004\u00a9martinaloiola.jpg\" itemprop=\"contentUrl\" data-size=\"1067x1600\" data-caption=\"\u00a9 Martina Loiola\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2025\/09\/IMG_4004\u00a9martinaloiola-328x328.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Martina Loiola<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2025\/09\/IMG_4020\u00a9martinaloiola.jpg\" itemprop=\"contentUrl\" data-size=\"1600x1067\" data-caption=\"\u00a9 Martina Loiola\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2025\/09\/IMG_4020\u00a9martinaloiola-328x328.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Martina Loiola<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2025\/09\/IMG_4031\u00a9martinaloiola.jpg\" itemprop=\"contentUrl\" data-size=\"1067x1600\" data-caption=\"\u00a9 Martina Loiola\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2025\/09\/IMG_4031\u00a9martinaloiola-328x328.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Martina Loiola<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2025\/09\/IMG_4042\u00a9martinaloiola.jpg\" itemprop=\"contentUrl\" data-size=\"1067x1600\" data-caption=\"\u00a9 Martina Loiola\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2025\/09\/IMG_4042\u00a9martinaloiola-328x328.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Martina Loiola<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div style='clear:both'><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Lo studio FMA Architettura ha completato il progetto di rinnovo del locale Showbiz \u2013 Birreria Moderna a Taviano (Lecce), un intervento su uno spazio di ristorazione di circa 240 metri quadri. Il progetto trascende la semplice ristrutturazione, mirando a una spazialit\u00e0 immersiva e scenografica ispirata all\u2019estetica dei diner americani degli anni \u201950, sapientemente reinterpretata [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":115784,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[367,417,368],"tags":[],"class_list":{"0":"post-115783","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-architettura","8":"category-architettura-home","9":"category-featured"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retrofuturismo a Taviano: il rinnovo della Birreria Showbiz firmato FMA Architettura<\/title>\n<meta name=\"description\" content=\"Lo studio FMA Architettura ha completato il 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