{"id":117308,"date":"2025-12-11T08:00:28","date_gmt":"2025-12-11T07:00:28","guid":{"rendered":"https:\/\/www.matrix4design.com\/?p=117308"},"modified":"2025-12-05T09:34:12","modified_gmt":"2025-12-05T08:34:12","slug":"napapijri-svela-a-parigi-il-nuovo-concept-retail-tra-energia-urbana-e-spirito-outdoor","status":"publish","type":"post","link":"https:\/\/www.matrix4design.com\/it\/featured\/napapijri-svela-a-parigi-il-nuovo-concept-retail-tra-energia-urbana-e-spirito-outdoor\/","title":{"rendered":"Napapijri svela a Parigi il nuovo concept retail tra energia urbana e spirito outdoor"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><strong>Napapijri<\/strong> inaugura a Parigi, nella boutique di Rue \u00c9tienne Marcel, il suo nuovo concept retail, interamente firmato dallo studio di architettura milanese <a href=\"https:\/\/www.vudafierisaverino.it\/it\" target=\"_blank\" rel=\"noopener\"><strong>Vudafieri-Saverino Partners<\/strong><\/a>. Sviluppato in collaborazione con lo studio <strong>Superspatial<\/strong>, il progetto pilota segna una nuova fase nel linguaggio spaziale del brand, orientandosi verso esperienze retail coinvolgenti e narrative.<\/p>\n<p>Il concept traduce la <strong>doppia anima di Napapijri<\/strong>, sospesa tra l\u2019energia urbana e lo spirito outdoor, in un racconto architettonico strutturato per strati. L&#8217;esperienza fluida e dinamica \u00e8 articolata su tre livelli concettuali pensati per accogliere e connettere la community internazionale del marchio: <strong>Urban Shell<\/strong>,<strong> Open Archive <\/strong>e<strong> Shelter Room<\/strong>.<\/p>\n<p>Il punto di partenza \u00e8 l\u2019<strong>Urban Shell<\/strong>, un guscio architettonico e materico che si apre verso la citt\u00e0. Questo paesaggio urbano \u00e8 composto da materiali autentici come il cemento testurizzato, il metallo zincato, il legno grezzo e la pietra naturale, bilanciando tonalit\u00e0 calde e fredde. Il soffitto in cemento e il pavimento in tonalit\u00e0 grigio basalto richiamano l&#8217;asfalto cittadino, accentuando il carattere metropolitano dello store.<\/p>\n<p>Il cuore narrativo del progetto \u00e8 l\u2019<strong>Open Archive<\/strong>: una grande libreria metallica che raccoglie oggetti d\u2019archivio, materiali storici e capi iconici, fungendo da diario aperto sul passato e sul futuro di Napapijri. Ogni dettaglio, inclusa l\u2019applicazione dell&#8217;arancione Pantone Napa, cifra visiva del brand, contribuisce a rendere tangibile la storia e la ricerca del marchio.<\/p>\n<p>Infine, la <strong>Shelter Room<\/strong> rappresenta la parte pi\u00f9 sperimentale e interattiva. Si tratta di uno spazio ibrido e trasformabile, pensato per accogliere nuove forme di interazione, come eventi, performance, mostre o installazioni temporanee, dove il digitale incontra la fisicit\u00e0 dei materiali.<\/p>\n<p>Gli architetti Tiziano Vudafieri e Claudio Saverino spiegano che il progetto nasce da un profondo &#8220;story listening&#8221;, traducendo l\u2019identit\u00e0 forte e riconoscibile di Napapijri in un linguaggio architettonico d\u2019impatto. Il negozio di Rue \u00c9tienne Marcel, che si estende su <strong>250 mq<\/strong>, \u00e8 il primo tassello di un percorso evolutivo destinato a ridefinire l\u2019esperienza retail del brand nel mondo.<\/p>\n<p>&nbsp;<\/p>\n\t\t<div style=\"clear:both\"><\/div>\n\t\t<div class=\"psgal_wrap\">\n\t\t\t<div id=\"psgal_117308_1\" data-psgal_id=\"117308_1\" data-psgal_container_id=\"container_117308_1\" data-psgal_thumbnail_width=\"164\" data-psgal_use_masonary=\"1\" class=\"psgal-inline psgal gallery-columns-3 gallery-size-thumbnail use_masonry_1 show_captions_\" itemscope itemtype=\"http:\/\/schema.org\/ImageGallery\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2025\/12\/Napapijri_store_Paris_photoPaoloValentini-2.jpg\" itemprop=\"contentUrl\" data-size=\"1600x2000\" data-caption=\"\u00a9 Paolo Valentini\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2025\/12\/Napapijri_store_Paris_photoPaoloValentini-2-328x328.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Paolo Valentini<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2025\/12\/Napapijri_store_Paris_photoPaoloValentini-3.jpg\" itemprop=\"contentUrl\" data-size=\"1600x900\" data-caption=\"\u00a9 Paolo Valentini\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2025\/12\/Napapijri_store_Paris_photoPaoloValentini-3-328x328.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Paolo Valentini<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2025\/12\/Napapijri_store_Paris_photoPaoloValentini-4.jpg\" itemprop=\"contentUrl\" data-size=\"1280x1600\" data-caption=\"\u00a9 Paolo Valentini\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2025\/12\/Napapijri_store_Paris_photoPaoloValentini-4-328x328.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Paolo Valentini<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2025\/12\/Napapijri_store_Paris_photoPaoloValentini-6.jpg\" itemprop=\"contentUrl\" data-size=\"1600x1067\" data-caption=\"\u00a9 Paolo Valentini\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2025\/12\/Napapijri_store_Paris_photoPaoloValentini-6-328x328.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Paolo Valentini<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2025\/12\/Napapijri_store_Paris_photoPaoloValentini-8.jpg\" itemprop=\"contentUrl\" data-size=\"1600x1280\" data-caption=\"\u00a9 Paolo Valentini\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2025\/12\/Napapijri_store_Paris_photoPaoloValentini-8-328x328.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Paolo Valentini<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2025\/12\/Napapijri_store_Paris_photoPaoloValentini-9.jpg\" itemprop=\"contentUrl\" data-size=\"1600x900\" data-caption=\"\u00a9 Paolo Valentini\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2025\/12\/Napapijri_store_Paris_photoPaoloValentini-9-328x328.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Paolo Valentini<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2025\/12\/Napapijri_store_Paris_photoPaoloValentini-10.jpg\" itemprop=\"contentUrl\" data-size=\"1280x1600\" data-caption=\"\u00a9 Paolo Valentini\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2025\/12\/Napapijri_store_Paris_photoPaoloValentini-10-328x328.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Paolo Valentini<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2025\/12\/Napapijri_store_Paris_photoPaoloValentini_changing-room.png\" itemprop=\"contentUrl\" data-size=\"862x1077\" data-caption=\"\u00a9 Paolo Valentini\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2025\/12\/Napapijri_store_Paris_photoPaoloValentini_changing-room-328x328.png\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Paolo Valentini<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div style='clear:both'><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Napapijri inaugura a Parigi, nella boutique di Rue \u00c9tienne Marcel, il suo nuovo concept retail, interamente firmato dallo studio di architettura milanese Vudafieri-Saverino Partners. Sviluppato in collaborazione con lo studio Superspatial, il progetto pilota segna una nuova fase nel linguaggio spaziale del brand, orientandosi verso esperienze retail coinvolgenti e narrative. Il concept traduce la [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":117309,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[367,417,368],"tags":[],"class_list":{"0":"post-117308","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-architettura","8":"category-architettura-home","9":"category-featured"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Napapijri svela a Parigi il nuovo concept retail tra energia urbana e spirito outdoor<\/title>\n<meta name=\"description\" content=\"Napapijri inaugura a Parigi, nella boutique di Rue \u00c9tienne Marcel, il suo nuovo concept retail, interamente firmato dallo studio di architettura milanese Vudafieri-Saverino Partners.\" \/>\n<meta name=\"robots\" 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