{"id":122277,"date":"2026-09-22T11:00:28","date_gmt":"2026-09-22T09:00:28","guid":{"rendered":"https:\/\/www.matrix4design.com\/?p=122277"},"modified":"2026-09-14T11:29:47","modified_gmt":"2026-09-14T09:29:47","slug":"il-design-modulare-usm-haller-entra-in-campo-nel-nuovo-store-di-parma-calcio","status":"publish","type":"post","link":"https:\/\/www.matrix4design.com\/it\/design\/il-design-modulare-usm-haller-entra-in-campo-nel-nuovo-store-di-parma-calcio\/","title":{"rendered":"Il design modulare USM Haller entra in campo nel nuovo store di Parma Calcio"},"content":{"rendered":"

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Il nuovo Parma Calcio Store<\/strong> porta il design contemporaneo nel cuore dello stadio Tardini, creando un dialogo tra la storia dell\u2019architettura locale e l\u2019identit\u00e0 sportiva del club. A firmare il progetto di restyling \u00e8 Arredamenti Gallani Parma<\/strong>, che ha scelto il sistema modulare USM Haller<\/strong><\/a> per definire uno spazio dedicato al merchandising del Parma Calcio 1913<\/strong>.<\/p>\n

Lo store occupa una piccola palazzina storica adiacente all\u2019ingresso principale dello stadio Tardini<\/strong>. Il progetto d\u2019arredo interpreta l\u2019ambiente attraverso un linguaggio industriale e contemporaneo<\/strong>, puntando sulla modularit\u00e0<\/strong> e sulla possibilit\u00e0 di adattare lo spazio alle diverse esigenze del retail. In questo contesto, USM Haller si inserisce con discrezione, valorizzando le caratteristiche architettoniche esistenti senza sovrastarle<\/strong>. L\u2019incontro tra le geometrie rigorose del sistema svizzero<\/strong> e le preesistenze murarie della palazzina<\/strong> crea cos\u00ec un contrasto equilibrato. Da una parte la matericit\u00e0 e la storia dell\u2019edificio, dall\u2019altra la precisione delle strutture modulari: due linguaggi differenti che trovano una sintesi naturale all\u2019interno del nuovo store.<\/p>\n

\u201cLa scelta di proporre l\u2019allestimento USM \u00e8 nata dalla necessit\u00e0 di trovare un linguaggio che si inserisse in maniera armoniosa nell\u2019ambiente, grazie anche alla modularit\u00e0 del programma e al colore blu acciaio che ricorda uno dei colori identitari della squadra\u201d, spiega Stefania Gallani<\/strong>, Show-room Manager di Arredamenti Gallani Parma.<\/p>\n

Il colore diventa infatti uno degli elementi caratterizzanti del progetto. Il blu acciaio degli arredi USM Haller richiama l\u2019identit\u00e0 del Parma Calcio<\/strong> e accompagna i visitatori lungo il percorso dello store. Pareti e pavimenti dalle tonalit\u00e0 pi\u00f9 chiare<\/strong> fanno da sfondo al sistema, indirizzando lo sguardo verso il corridoio blu d\u2019ingresso<\/strong>, pensato quasi come un passaggio verso il dietro le quinte della squadra.<\/p>\n

Gli arredi si articolano su diverse altezze e profondit\u00e0, costruendo una sequenza di volumi e trasparenze<\/strong>. Ai tradizionali pannelli metallici colorati<\/strong> si affiancano pannelli in vetro e pannelli metallici perforati<\/strong>, mostrando la versatilit\u00e0 del sistema USM Haller e la sua capacit\u00e0 di adattarsi a configurazioni differenti.<\/p>\n

A rendere particolarmente adatto USM Haller al progetto \u00e8 infine la sua natura modulare<\/strong>. La possibilit\u00e0 di riconfigurare gli elementi permette infatti di modificare nel tempo composizioni, volumi e funzioni<\/strong>, una caratteristica strategica soprattutto nel settore retail, dove gli spazi devono poter rispondere a esigenze in continua evoluzione.<\/p>\n

Il progetto non si limita cos\u00ec a organizzare un punto vendita, ma costruisce un ambiente capace di rafforzare il rapporto tra il club e i suoi tifosi. L\u2019esperienza dello store \u00e8 pensata per iniziare gi\u00e0 dall\u2019ingresso, con un percorso che richiama idealmente l\u2019atmosfera della partita e il momento del \u201cfischio d\u2019inizio\u201d.<\/p>\n\t\t

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  Il nuovo Parma Calcio Store porta il design contemporaneo nel cuore dello stadio Tardini, creando un dialogo tra la storia dell\u2019architettura locale e l\u2019identit\u00e0 sportiva del club. A firmare il progetto di restyling \u00e8 Arredamenti Gallani Parma, che ha scelto il sistema modulare USM Haller per definire uno spazio dedicato al merchandising del Parma […]<\/p>\n","protected":false},"author":6,"featured_media":122283,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[366,418,368],"tags":[],"class_list":["post-122277","post","type-post","status-publish","format-standard","has-post-thumbnail","category-design","category-design-home","category-featured"],"acf":[],"yoast_head":"\nIl design modulare USM Haller entra in campo nel nuovo store di Parma Calcio<\/title>\n<meta name=\"description\" content=\"Il nuovo Parma Calcio Store al Tardini unisce architettura storica e design contemporaneo grazie al sistema modulare USM Haller.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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