{"id":45924,"date":"2018-01-29T00:00:00","date_gmt":"2018-01-29T00:00:00","guid":{"rendered":""},"modified":"2020-03-26T10:55:34","modified_gmt":"2020-03-26T10:55:34","slug":"matteo-brioni-firma-il-nuovo-shop-aesop-a-tolouse","status":"publish","type":"post","link":"https:\/\/www.matrix4design.com\/it\/architettura\/matteo-brioni-firma-il-nuovo-shop-aesop-a-tolouse\/","title":{"rendered":"Matteo Brioni firma il nuovo shop Aesop a Tolouse"},"content":{"rendered":"

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Ingredienti naturali, materie prime biologiche, packaging minimale e formule di bellezza hi-tech: la ricetta che ha permesso al marchio australiano Aesop<\/b> di diventare uno tra i beauty brand pi\u00f9 amati al mondo necessitava di un partner altrettanto legato ai valori di qualit\u00e0 e natura per la realizzazione del nuovo body care shop<\/i><\/b> di rue Boulbonne a Tolouse<\/b>. <\/p>\n

Un partner come Matteo Brioni<\/b>, la cui finitura TerraWabi<\/b> in terra cruda \u00e8 stata scelta proprio per arricchire il progetto del negozio grazie alle sue caratteristiche uniche: non solo bella ma anche anallergica e versatile, la terra cruda<\/b> \u00e8 infatti un materiale che nasce da una pre-selezione accurata dell\u2019argilla e degli inerti provenienti da diversi territori, miscelati per ottenere le qualit\u00e0 cromatiche, tattili e funzionali pi\u00f9 adatte a ciascun impiego; naturale al 100%<\/b>, possiede inoltre la capacit\u00e0 di assorbire la luce, cambiando tonalit\u00e0 durante le ore del giorno. <\/p>\n

In particolare, TerraWabi viene finito con Sapone agli Agrumi<\/b> e cere naturali per esaltare le profondit\u00e0 dei caldi colori delle argille, che ben si accordano con l\u2019idea di design bello e sostenibile tipico del marchio Aesop, tradotto nello spazio di Tolouse in finiture verticali<\/b>, dando forma a spazi e superfici dalla matericit\u00e0 e bellezza senza tempo. <\/p>\n

Situato nel cuore del centro storico cittadino, l’interno dello shop prende spunto dall’adiacente Place Saint Georges e dalla storia architettonica locale: si nota anche dall\u2019esterno la semplicit\u00e0 <\/b>strutturale dell\u2019allestimento del negozio e degli spazi realizzati con trame diverse, sostenute da una tavolozza al tempo stesso ruvida e minerale, luminosa e raffinata come il colore \u201ccaff\u00e8\u201d<\/b> scelto da Aesop in collaborazione con Matteo Brioni per la realizzazione della parete. <\/p>\n

Brioni ha cos\u00ec saputo interpretare le esigenze estetiche di Aesop, applicando la finitura decorativa Terra Wabi in accordo con le sfumature naturali che caratterizzano l\u2019allestimento e gli arredi del negozio; la grande parete in terra cruda \u00e8 perfettamente liscia al tatto ma ha comunque un forte impatto materico<\/b> grazie alla texture a pennellate verticali, bilanciando le linee orizzontali create dalle mensole in ottone necessarie per l\u2019esposizione dei prodotti Aesop, raffinati e rigeneranti come l\u2019ambiente che li accoglie.<\/p>\n<\/div>\n

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<\/i> <\/span> \"25182105_1565619340184058_6580291338080556049_o.jpg\" <\/a> <\/i> <\/span> \"25299805_1565619413517384_7985389081614933709_o.jpg\" <\/a> <\/i> <\/span> \"25348438_1565619066850752_2217852059697482543_n.jpg\" <\/a> <\/i> <\/span> \"25358543_1565619090184083_8947385818105584661_o.jpg\" <\/a> <\/div><\/div>\n

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Ingredienti naturali, materie prime biologiche, packaging minimale e formule di bellezza hi-tech: la ricetta che ha permesso al marchio australiano Aesop di diventare uno tra i beauty brand pi\u00f9 amati al mondo necessitava di un partner altrettanto legato ai valori di qualit\u00e0 e natura per la realizzazione del nuovo body care shop di rue Boulbonne […]<\/p>\n","protected":false},"author":6,"featured_media":45925,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[367],"tags":[37],"class_list":{"0":"post-45924","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-architettura","8":"tag-architettura"},"acf":[],"yoast_head":"\nMatteo Brioni firma il nuovo shop Aesop a Tolouse<\/title>\n<meta name=\"description\" content=\"La terra cruda di Matteo Brioni \u00e8 la cornice ideale per i prodotti Aesop, buoni ed eco-friendly.\" 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