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Molto pi\u00f9 di uno spazio espositivo, Theatro<\/b> \u00e8 la nuova area nata a Verano Brianza<\/b> (MB) grazie all\u2019idea di Thema<\/b> e Sch\u00fcco Italia<\/b>, che hanno voluto un luogo fluido, dinamico ed emozionale per superare finalmente il concetto di showroom e offrire cos\u00ec un programma diversificato di esperienze: cultura, formazione, ricerca, operativit\u00e0, spettacolo. <\/p>\n

L\u2019intervento \u00e8 stato realizzato da L22 Urban & Building<\/b> e FUD<\/b> (il brand del gruppo Lombardini22 dedicato al communication design), autori di questa struttura a tripla altezza caratterizzata dalla presenza di ambienti domestici completi e funzionanti, ampie sale conferenze e spazi specificatamente pensati per il networking e lo sviluppo progettuale. <\/p>\n

$\"\"$ <\/p>\n

Vi sono inoltre installati alcuni container, come spazio intimo per il racconto di alcune delle aziende partner, mentre sullo sfondo la scenografia \u00e8 una parete con fondale a griglia regolare in un gioco di ballatoi e aperture, intervallata con campioni di prodotti \u2013 serramenti e infissi \u2013 a incorniciare le finestre; infine, le profondit\u00e0 sfasate danno movimento alla composizione geometrica composta da ripiani in alluminio e legno. <\/p>\n

In questo modo, lo stile e le logiche stilistiche e compositive di un teatro<\/b> sono state utilizzate da L22 Urban & Building per l\u2019architettura e gli arredi e da FUD per realizzare il concept e l\u2019immagine della location (nonch\u00e9 la piattaforma web e il format di eventi), cos\u00ec da rispondere agli architetti e ai progettisti che vogliono sperimentare, toccare con mano i mock-up e conoscere le innovazioni legate al mondo delle facciate e del serramento. <\/p>\n

$\"\"$ <\/p>\n

Nasce cos\u00ec uno spazio aperto capace di rimodulare in ottica business<\/b> le tradizionali partizioni teatrali di palco, platea, scenografia e foyer, un luogo dove le soluzioni firmate Thema e Sch\u00fcco Italia sono presentate in modo rivoluzionario rispetto al mercato e dove abitano anche altri partner connessi al core business delle due aziende.<\/p>\n<\/div>\n

<\/body><\/p>\n","protected":false},"excerpt":{"rendered":"

Molto pi\u00f9 di uno spazio espositivo, Theatro \u00e8 la nuova area nata a Verano Brianza (MB) grazie all\u2019idea di Thema e Sch\u00fcco Italia, che hanno voluto un luogo fluido, dinamico ed emozionale per superare finalmente il concetto di showroom e offrire cos\u00ec un programma diversificato di esperienze: cultura, formazione, ricerca, operativit\u00e0, spettacolo. L\u2019intervento \u00e8 stato […]<\/p>\n","protected":false},"author":6,"featured_media":41244,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[367],"tags":[37],"class_list":{"0":"post-47495","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-architettura","8":"tag-architettura"},"acf":[],"yoast_head":"\nTheatro, un nuovo concept di showroom per Thema e Sch\u00fcco Italia<\/title>\n<meta name=\"description\" content=\"Il progetto di Lombardini22 per Sch\u00fcco Italia e Thema supera il tradizionale concetto di spazio espositivo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.matrix4design.com\/it\/architettura\/theatro-un-nuovo-concept-di-showroom-per-thema-e-schuco-italia\/\" \/>\n<meta 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