{"id":49516,"date":"2018-03-08T00:00:00","date_gmt":"2018-03-08T00:00:00","guid":{"rendered":""},"modified":"2020-03-26T10:55:20","modified_gmt":"2020-03-26T10:55:20","slug":"costruire-e-ricostruire-l2019umbria-al-fuorisalone-2018","status":"publish","type":"post","link":"https:\/\/www.matrix4design.com\/it\/design\/costruire-e-ricostruire-l2019umbria-al-fuorisalone-2018\/","title":{"rendered":"Costruire e ricostruire, l\u2019Umbria al Fuorisalone 2018"},"content":{"rendered":"

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Se Milano \u00e8 diventata in questi anni la capitale internazionale d\u2019Italia, allora \u00e8 giusto che ogni parte del nostro Paese possa trovare proprio qui uno spazio dove rappresentare e presentare se stessa ad un pubblico eterogeneo.<\/p>\n

Accade per l\u2019Umbria<\/b>, che parteciper\u00e0 al Fuorisalone 2018<\/b>, dal 17 al 22 aprile, con l\u2019installazione Canapa Nera, Guardavo le macerie e immaginavo il futuro<\/i><\/b>, un progetto artistico gi\u00e0 proposto in anteprima durante Expo Casa a Umbria Fiera a Bastia Umbra da Paolo Belardi<\/b>, direttore dell\u2019Accademia delle Belle Arti Pietro Vannucci e coordinatore del concept Canapa Nera, Lucio Caporizzi<\/b>, direttore alla programmazione europea della Regione Umbria, Gabriella Del Signore<\/b>, managing director di Gh\u00e9nos Communication, la stilista\/artista Daniela Gerini<\/b>, Glenda Giampaoli <\/b>direttore del Museo della Canapa e l\u2019ingegnere dell\u2019ABA Matteo Scoccia<\/b>.<\/p>\n

Il progetto \u00e8 realizzato in collaborazione con l\u2019Accademia di Belle Arti \u201cPietro Vannucci\u201d di Perugia <\/b>e con la designer Daniela Gerini<\/b> e l\u2019iniziativa rientra nell\u2019ambito dell\u2019azione di branding territoriale intrapresa da anni dalla Regione Umbria <\/b>per valorizzare e sostenere i propri asset produttivi e combattere gli effetti del terremoto del 2016.<\/p>\n

\u00c8 infatti proprio la maceria ci\u00f2 da cui (ri)partire per attivare il processo di ricostruzione<\/b> del valore della comunit\u00e0 umbra: non solo una riedificazione di case e chiese, ma anche il tentativo di non disperdere tutto ci\u00f2 che resta dopo la scossa e al contempo ci\u00f2 che era prima della scossa, ultima traccia concreta che conserva in s\u00e9 un\u2019identit\u00e0 e che rischia di andare perduta.<\/p>\n

Un mix alchemico in cui compaiono il grigio pietra urbana della Basilica di San Benedetto a Norcia e i colori esplosivi della fiorita sul Pian Grande, un progetto composto dai ricordi custoditi dalle macerie dei muri e dalle speranze che vibrano nelle fibre della canapa del fiume Nera, per continuare nonostante tutto a guardare al futuro.<\/p>\n<\/div>\n


<\/body><\/p>\n","protected":false},"excerpt":{"rendered":"

Se Milano \u00e8 diventata in questi anni la capitale internazionale d\u2019Italia, allora \u00e8 giusto che ogni parte del nostro Paese possa trovare proprio qui uno spazio dove rappresentare e presentare se stessa ad un pubblico eterogeneo. Accade per l\u2019Umbria, che parteciper\u00e0 al Fuorisalone 2018, dal 17 al 22 aprile, con l\u2019installazione Canapa Nera, Guardavo le […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[366],"tags":[57,47],"class_list":{"0":"post-49516","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-design","7":"tag-design","8":"tag-salone-del-mobile-2018"},"acf":[],"yoast_head":"\nCostruire e ricostruire, l\u2019Umbria al Fuorisalone 2018<\/title>\n<meta name=\"description\" content=\"La Regione Umbria presenta alla Milano Design Week un progetto che parla di radici e di riscatto.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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