Da Hotel Regeneration ai resort del futuro: intervista esclusiva a Giorgio Bianchi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.matrix4design.com\/it\/design\/da-hotel-regeneration-ai-resort-del-futuro-intervista-esclusiva-a-giorgio-bianchi\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Da Hotel Regeneration ai resort del futuro: intervista esclusiva a Giorgio Bianchi\" \/>\n<meta property=\"og:description\" content=\"Si chiamer\u00e0 Hotel Regeneration e sar\u00e0 il pi\u00f9 grande evento-agor\u00e0 dedicato al mondo dell\u2019hospitality mai organizzato in occasione della Milano Design Week: un happening espositivo centrato sull\u2019evoluzione delle strutture alberghiere in relazione con il design ma anche un\u2019occasione di network per professionisti e 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Si chiamer\u00e0 Hotel Regeneration<\/strong> e sar\u00e0 il pi\u00f9 grande evento-agor\u00e0 dedicato al mondo dell\u2019hospitality mai organizzato in occasione della Milano Design Week: un happening espositivo centrato sull\u2019evoluzione delle strutture alberghiere in relazione con il design ma anche un\u2019occasione di network per professionisti e aziende che si svolger\u00e0 dal 16 al 22 aprile negli spazi di Officina Ventura 14, grazie all\u2019idea dell\u2019architetto Simone Micheli e alla collaborazione con Tourism Investment, PKF hotelexperts e AboutHotel. Per saperne di pi\u00f9 sul progetto e sulle tendenze che cambieranno il concetto di hospitality nel prossimo futuro abbiamo incontrato Giorgio Bianchi<\/strong>, Head of Italy per PKF hotelexperts e tra i massimi esperti al mondo nel settore dell\u2019ospitalit\u00e0.<\/p>\n

$\"\"$ <\/p>\n

Hotel Regeneration \u00e8 un progetto del tutto innovativo, tra i pi\u00f9 attesi del Fuori Salone. Che cosa lo rende cos\u00ec speciale?<\/b><\/p>\n

\u201cSi tratta di un\u2019iniziativa speciale innanzitutto perch\u00e9 \u00e8 il primo evento di dimensioni cos\u00ec imponenti che viene dedicato al settore dell\u2019hospitality <\/i>in occasione della Milano Design Week; un\u2019altra caratteristica fondamentale \u00e8 il fatto che questo evento realizza l\u2019unione di due mondi, quello dell\u2019hospitality<\/i> e quello del design, certamente diversi e tuttavia strettamente legati in un processo di continua contaminazione.\u201d<\/p>\n

<\/p>\n

Che cos\u2019\u00e8 oggi il lusso nel settore alberghiero?<\/b><\/p>\n

\u201cBella domanda. Ci sono opinioni differenti: molto spesso il concetto di lusso viene assoggettato all\u2019elemento della location<\/i>, che deve essere il pi\u00f9 possibile centrale e attraente. Nonostante ci\u00f2, oggi risulta sempre pi\u00f9 importante la componente dello spazio, a cui senza dubbio il design fornisce un contributo decisivo: penso, per esempio, a casi di resort come il Forte Village, dove, al di l\u00e0 della location, si riesce a creare una destinazione di lusso grazie ad un significativo lavoro sul brand e appunto sull\u2019esperienza design. Oggi la percezione del lusso non pu\u00f2 pi\u00f9 prescindere dall\u2019aspetto design.\u201d<\/p>\n

<\/p>\n

Come saranno le strutture alberghiere del futuro? Quali aspetti saranno decisivi per la soddisfazione del cliente?<\/b> <\/p>\n

\u201cEsistono delle ricerche interessanti sui criteri in base ai quali le persone giudicano le strutture. Un ruolo preminente viene certamente svolto ancora dalla location<\/i> ma oggi sta diventando sempre pi\u00f9 importante la consistenza del prodotto offerto, in sintonia con le aspettative del cliente. In questo senso, per esempio, l\u2019ambiente bagno, che peraltro sar\u00e0 tra i protagonisti del Salone del Mobile di quest\u2019anno, catalizza l\u2019attenzione del fruitore, giocando un ruolo fondamentale nella percezione della struttura. D\u2019altro canto, sta assumendo un\u2019importanza decisiva la tecnologia, il che significa un\u2019esperienza di domotica e d\u2019integrazione con device<\/i> personali come smartphone <\/i>e tablet<\/i> irripetibile a casa propria.<\/p>\n

Oggi l\u2019experience<\/i> \u00e8 costituita proprio dall\u2019utilizzo di strumenti di cui non si usufruisce abitualmente ma che sono in grado di migliorare sensibilmente la nostra vita.\u201d <\/p>\n<\/div>\n

<\/body><\/p>\n","protected":false},"excerpt":{"rendered":"

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