L\u2019arte del bagno italiano: Matrix4Design incontra Valdama<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.matrix4design.com\/it\/design\/l2019arte-del-bagno-italiano-matrix4design-incontra-valdama\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019arte del bagno italiano: Matrix4Design incontra Valdama\" \/>\n<meta property=\"og:description\" content=\"Artigianalit\u00e0, stile e creativit\u00e0 italiani. Nessuna realt\u00e0 pu\u00f2 rappresentare questi valori unici meglio di Valdama, azienda specializzata nella produzione di lavabi e sanitari in ceramica fondata nel 2005 da Daniele Vitali nel cuore dello storico distretto industriale di Civita Castellana. 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Artigianalit\u00e0, stile e creativit\u00e0 italiani. Nessuna realt\u00e0 pu\u00f2 rappresentare questi valori unici meglio di Valdama<\/b>, azienda specializzata nella produzione di lavabi e sanitari in ceramica fondata nel 2005 da Daniele Vitali nel cuore dello storico distretto industriale di Civita Castellana. Una produzione di eccellenza che prende le mosse da un\u2019eredit\u00e0 antica (l\u2019azienda precedente realizzava oggettistica per la tavola) per creare soluzioni di design contemporaneo, preservando il gusto del fatto a mano e puntando alla massima qualit\u00e0. In occasione del Salone del Mobile 2018 abbiamo incontrato Marco Torta<\/b>, commercial manager del brand, e Prospero Rasulo<\/b>, anima creativa e art director delle collezioni. Ecco le loro parole.<\/i><\/p>\n

<\/b><\/p>\n

MARCO TORTA <\/b><\/p>\n

Quali novit\u00e0 presenta Valdama al Salone del Mobile 2018?<\/b> <\/p>\n

\u201cQuest\u2019anno abbiamo presentato l\u2019ampliamento della gamma Cameo, che \u00e8 una gamma che sta riscuotendo molto successo in tutto il mondo. Abbiamo presentato un nuovo lavabo a parete di 120×40 cm e un freestanding<\/i> con il banco rubinetteria, che a noi mancava come azienda. Stiamo dunque ampliando una gamma che sta avendo molto successo, ma credo che la cosa che sta facendo ancora pi\u00f9 scalpore sia Acquerello, il progetto di Prospero Rasulo, che ha presentato questo lavabo con un gioco di colore in bilico tra lavandino e tavolozza: porta il nome di un modo di dipingere perch\u00e9 vogliamo giocare molto sul concetto del colore\u201d.<\/p>\n

$\"\"$ <\/b><\/p>\n

Che cosa significa per voi essere un brand totalmente Made in Italy?<\/b> <\/b><\/p>\n

\u201cStiamo lavorando molto sull\u2019artigianato. L\u2019artigianato \u00e8 l\u2019espressione dell\u2019arte. Prima nasce l\u2019arte, la lavorazione, e poi essa diventa artigianato, il passo precedente all\u2019industrializzazione. Noi siamo un\u2019azienda artigiana, stiamo portando in giro per il mondo l\u2019arte. L\u2019azienda nasce a Civita Castellana, una delle patrie della lavorazione della terracotta e dell\u2019argilla; siamo capaci di lavorare bene la ceramica, in modo unico, e lavorare la ceramica per noi vuol dire portare a cultura italiana in giro per il mondo\u201d.<\/p>\n

<\/b><\/p>\n

Quali sono le qualit\u00e0 che contraddistinguono il bagno firmato Valdama?<\/b><\/p>\n

\u201cLe qualit\u00e0 della Valdama sono sicuramente il bordo sottile e il lavabo capiente, ma la parola d\u2019ordine \u00e8 funzionalit\u00e0. La magia che riesce a fare sempre Prospero \u00e8 creare un prodotto bello ma funzionale, che \u00e8 una cosa straordinaria. Qualcosa che pu\u00f2 entrare nelle case di tutti.\u201d<\/p>\n

<\/b><\/p>\n

Progetti e\/o obiettivi per il futuro?<\/b> <\/p>\n

\u201cCrescere ed espanderci in tanti Paesi dove al momento manchiamo. Abbiamo l\u2019Europa da conquistare e vogliamo radicarci bene in Italia. Non trascuriamo il mondo. L\u2019obiettivo futuro \u00e8 poi sicuramente quello di portare i disegni di Prospero anche al di fuori del mondo del lavabo\u201d.<\/p>\n

<\/span><\/b><\/p>\n

PROSPERO RASULO <\/p>\n

$\"\"$ <\/p>\n

Come definirebbe la collezione Acquerello?<\/b><\/p>\n

\u201cAcquerello mette in pratica quella che \u00e8 sempre stata la mia filosofia rispetto all\u2019oggetto: deve essere artistico e avere un\u2019anima. \u00c8 un\u2019evoluzione di alcuni concetti gi\u00e0 assimilati da Valdama, a partire dalla collezione Seed. Acquerello esprime la voglia di confrontarsi con un oggetto che assomigli sempre di pi\u00f9 a un\u2019opera\u201d.<\/p>\n

$\"\"$ <\/p>\n

<\/p>\n<\/div>\n

<\/body><\/p>\n","protected":false},"excerpt":{"rendered":"

Artigianalit\u00e0, stile e creativit\u00e0 italiani. Nessuna realt\u00e0 pu\u00f2 rappresentare questi valori unici meglio di Valdama, azienda specializzata nella produzione di lavabi e sanitari in ceramica fondata nel 2005 da Daniele Vitali nel cuore dello storico distretto industriale di Civita Castellana. 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