{"id":51351,"date":"2018-02-07T00:00:00","date_gmt":"2018-02-07T00:00:00","guid":{"rendered":""},"modified":"2020-04-01T09:26:11","modified_gmt":"2020-04-01T09:26:11","slug":"le-cucine-di-schiffini-nel-nuovo-showroom-di-londra","status":"publish","type":"post","link":"https:\/\/www.matrix4design.com\/it\/design\/le-cucine-di-schiffini-nel-nuovo-showroom-di-londra\/","title":{"rendered":"Le cucine di Schiffini nel nuovo showroom di Londra"},"content":{"rendered":"

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L\u2019apertura del nuovo showroom<\/b> di Schiffini <\/b>nel centro di Londra (21 Duke Street) \u00e8 l\u2019occasione perfetta per un focus sulle cucine pi\u00f9 rappresentative della qualit\u00e0 del brand, che saranno protagoniste proprio all\u2019interno di questa nuova strategica vetrina.<\/p>\n

Lo spazio espositivo del Flagship Store, sviluppato su due piani, ospita infatti la nuova Lepic<\/b>,<\/i> progettata da Jasper Morrison<\/b>; l\u2019iconica cucina Cinqueterre<\/b> firmata dal designer simbolo dell\u2019azienda Vico Magistretti<\/b>; il modello Mesa <\/b>disegnato da Alfredo H<\/b>\u00e4<\/b>berli<\/b>.<\/p>\n

Lepic <\/b>\u00e8 un progetto, frutto della collaborazione tra Schiffini e Jasper Morrison<\/b>, lanciato dall\u2019azienda nel 2016 che verr\u00e0 proposto durante il corso del 2018 con nuove finiture e declinazioni di gamma per ampliarne la modularit\u00e0 e la funzionalit\u00e0. Lo stile minimale, curato ed essenziale, rispecchia la categoria estetica di super normal<\/i> teorizzata da Morrison e accosta diversi materiali ed elementi che possono dare vita ad infinite composizioni.<\/p>\n

Cinqueterre<\/b> \u00e8 l\u2019espressione massima della collaborazione tra Schiffini e Vico Magistretti<\/b>, lanciata nel 2000 e tuttora innovativa, essendo la prima cucina realizzata interamente in alluminio e dunque ponendosi come un modello iconico davvero senza tempo.<\/p>\n

Mesa<\/b>, disegnata da Alfredo H\u00e4berli<\/b>, \u00e8 infine un progetto che rappresenta la cucina come un laboratorio, un ambiente da vivere che diventa l\u2019anima della casa: tutto ruota attorno all\u2019isola multifunzionale centrale che esprime proprio questo concetto di convivialit\u00e0, declinato su linee essenziali per una cucina moderna che combina funzionalit\u00e0 e razionalit\u00e0.<\/p>\n

Conclude cos\u00ec Enrico Schiffini<\/b>:
\u201cL’apertura del nuovo Flagship Store di Londra nel cuore della citt\u00e0 rientra in un pi\u00f9 vasto piano di marketing, che prevede la gestione diretta dell’azienda nei mercati che hanno un particolare significato strategico in quanto in grado di influenzare la conoscenza e lo sviluppo del brand a livello mondiale. Londra \u00e8 sicuramente tra questi mercati per l’importanza che ha assunto negli ultimi anni come capitale del design contemporaneo nonch\u00e9 per il numero e la qualit\u00e0 degli studi di architettura e interior design che operano internazionalmente”.<\/i><\/p>\n<\/div>\n

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<\/i> <\/span> \"LEPIC_ <\/a> <\/i> <\/span> \"LEPIC_ <\/a> <\/i> <\/span> \"Showroom <\/a> <\/i> <\/span> \"Showroom <\/a> <\/i> <\/span> \"Showroom <\/a> <\/div><\/div>\n

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L\u2019apertura del nuovo showroom di Schiffini nel centro di Londra (21 Duke Street) \u00e8 l\u2019occasione perfetta per un focus sulle cucine pi\u00f9 rappresentative della qualit\u00e0 del brand, che saranno protagoniste proprio all\u2019interno di questa nuova strategica vetrina. Lo spazio espositivo del Flagship Store, sviluppato su due piani, ospita infatti la nuova Lepic, progettata da Jasper […]<\/p>\n","protected":false},"author":6,"featured_media":51352,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[366],"tags":[57],"class_list":{"0":"post-51351","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-design","8":"tag-design"},"acf":[],"yoast_head":"\nLe cucine di Schiffini nel nuovo showroom di Londra<\/title>\n<meta name=\"description\" content=\"Schiffini apre un nuovo showroom a Londra e presenta tre cucine di punta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.matrix4design.com\/it\/design\/le-cucine-di-schiffini-nel-nuovo-showroom-di-londra\/\" \/>\n<meta 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