Matrix4Design intervista Samo a Cersaie 2018<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.matrix4design.com\/it\/design\/matrix4design-intervista-samo-a-cersaie-2018\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Matrix4Design intervista Samo a Cersaie 2018\" \/>\n<meta property=\"og:description\" content=\"Frutto di una sfida imprenditoriale che comincia negli anni del boom economico, oggi il Gruppo Samo \u00e8 un marchio consolidato in Italia e all\u2019estero nel settore dell\u2019arredo bagno, una realt\u00e0 leader nella produzione di docce la cui qualit\u00e0 \u00e8 garantita da una filiera interamente Made in Italy e dalla costante tensione verso l\u2019innovazione. 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Frutto di una sfida imprenditoriale che comincia negli anni del boom economico, oggi il Gruppo Samo<\/strong> \u00e8 un marchio consolidato in Italia e all\u2019estero nel settore dell\u2019arredo bagno, una realt\u00e0 leader nella produzione di docce la cui qualit\u00e0 \u00e8 garantita da una filiera interamente Made in Italy e dalla costante tensione verso l\u2019innovazione. Ampiezza di gamma, diffusione sul territorio, attenzione al cliente e basso impatto ambientale sono i pilastri che reggono il successo di Samo in Italia e all\u2019estero, celebrato anche dalla recente presenza del brand al Cersaie di Bologna. Proprio in questa occasione abbiamo incontrato il Direttore Marketing Claudio Martinolli<\/strong> che ci ha aggiornato sulle ultime novit\u00e0.<\/i><\/p>\n

<\/b><\/p>\n

Quali sono le novit\u00e0 su cui Samo ha deciso di puntare a Cersaie 2018?<\/b> <\/p>\n

\u00abAvendo una gamma di prodotto molto completa, le novit\u00e0 non si concretizzano in docce nuove ma in nuove soluzioni, come nuove proposte di colorazione. Sul piano della presentazione del marchio (che rappresenta un\u2019azienda storica, nata negli Anni Sessanta), abbiamo puntato con questo stand a proporre Samo come la doccia per antonomasia, giocando con nuovi claim come \u201cSiamo la doccia\u201d \u201cSi amo la doccia\u201d \u201cSamo la doccia\u201d<\/i>.<\/p>\n

Abbiamo lavorato anche per sottolineare il nostro impegno sul tema dell\u2019ambiente, in quanto lo stand ha una certificazione di impatto zero e qui proponiamo, attraverso i nostri prodotti, il concetto di save water<\/i>, oltre che di save paper<\/i>.\u00bb<\/p>\n

$\"\"$ <\/p>\n

Quali sono i valori che contraddistinguono le cabine doccia firmate Samo?<\/b> <\/p>\n

\u00abRitengo che un\u2019azienda sia simile a un organismo umano e che, in quanto tale, debba avere uno scopo. Per avere una missione deve avere dei valori e avere una visione. L\u2019impatto dell\u2019azienda sull\u2019ambiente e l\u2019uso consapevole dell\u2019acqua ci sta molto a cuore. In questi mesi abbiamo lavorato molto su questo aspetto.\u00bb<\/p>\n

<\/b><\/p>\n

Alla luce della vostra esperienza, quali sono oggi le tendenze pi\u00f9 forti nel settore arredo bagno? Come le interpretate?<\/b><\/p>\n

\u00abA livello di tendenze complessive l\u2019ambiente bagno inizia ad avere una metratura che incide in maniera sempre pi\u00f9 significativa nel computo totale del fabbisogno abitativo. Il bagno diventa, per importanza, dimensioni e tempistiche di utilizzo sempre pi\u00f9 simile al soggiorno.<\/p>\n

Nella casa moderna, infatti, corridoi e cucina indipendente spariscono lasciando il posto ai bagni, che di solito sono pi\u00f9 di uno. Questo perch\u00e9 il tempo che si spende in bagno \u00e8 in crescita. <\/p>\n

Ovviamente tutto ci\u00f2 ha portato alla presenza di tecnologia nei mobili del bagno: lo specchio deve avere strumenti per ascoltare musica o garantire la riproduzione di filmati tutorial<\/i> tramite mirroring<\/i>, sono sempre pi\u00f9 necessari sistemi per alimentare lo smartphone<\/i>, anche a induzione, la luce deve essere sempre pi\u00f9 regolabile nell\u2019intensit\u00e0 e nei colori, ci saranno sempre pi\u00f9 display. <\/p>\n

L\u2019irrompere del tempo nell\u2019uso del bagno ne modifica inevitabilmente la struttura e in futuro, si romper\u00e0 lo schema dell\u2019ambiente bagno cos\u00ec come lo pensiamo.\u00bb<\/p>\n

$\"\"$ <\/b><\/p>\n

Progetti e\/o obiettivi per il futuro?<\/b> <\/p>\n

\u00abVogliamo rappresentare l\u2019eccellenza in ogni elemento del mondo bagno e presidiare con i vari marchi i diversi canali distributivi a livello europeo.\u00bb<\/p>\n<\/div>\n

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Frutto di una sfida imprenditoriale che comincia negli anni del boom economico, oggi il Gruppo Samo \u00e8 un marchio consolidato in Italia e all\u2019estero nel settore dell\u2019arredo bagno, una realt\u00e0 leader nella produzione di docce la cui qualit\u00e0 \u00e8 garantita da una filiera interamente Made in Italy e dalla costante tensione verso l\u2019innovazione. Ampiezza di […]<\/p>\n","protected":false},"author":6,"featured_media":51711,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[366],"tags":[74,57],"class_list":{"0":"post-51710","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-design","8":"tag-cersaie-2018","9":"tag-design"},"acf":[],"yoast_head":"\nMatrix4Design intervista Samo a Cersaie 2018<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.matrix4design.com\/it\/design\/matrix4design-intervista-samo-a-cersaie-2018\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Matrix4Design intervista Samo a Cersaie 2018\" \/>\n<meta property=\"og:description\" content=\"Frutto di una sfida imprenditoriale che comincia negli anni del boom economico, oggi il Gruppo Samo \u00e8 un marchio consolidato in Italia e all\u2019estero nel settore dell\u2019arredo bagno, una realt\u00e0 leader nella produzione di docce la cui qualit\u00e0 \u00e8 garantita da una filiera interamente Made in Italy e dalla costante tensione verso l\u2019innovazione. 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