{"id":52975,"date":"2018-05-03T00:00:00","date_gmt":"2018-05-03T00:00:00","guid":{"rendered":""},"modified":"2020-03-26T10:55:05","modified_gmt":"2020-03-26T10:55:05","slug":"salone-2018-matrix4design-incontra-fima-carlo-frattini","status":"publish","type":"post","link":"https:\/\/www.matrix4design.com\/it\/design\/salone-2018-matrix4design-incontra-fima-carlo-frattini\/","title":{"rendered":"Salone 2018, Matrix4Design incontra Fima Carlo Frattini"},"content":{"rendered":"

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L\u2019innovazione come sfida quotidiana, la bellezza e l\u2019efficienza come obiettivi a cui tendere sempre. \u00c8 un gioco al rialzo l\u2019avventura imprenditoriale di <\/i>FIMA \u2013 Carlo Frattini<\/i><\/b>, azienda fondata nel 1960 e da allora impegnata nello sviluppo di nuove soluzioni per il bagno e la cucina, in sintonia con la qualit\u00e0 tipica del Made in Italy ma anche con le esigenze legate alla sostenibilit\u00e0 ambientale.<\/i><\/p>\n

Per scoprire tutte le nuove forme dell\u2019acqua, tra miscelatori pionieristici e soffioni d\u2019avanguardia, durante il Salone del Mobile 2018 abbiamo incontrato il responsabile comunicazione e marketing del brand <\/i>Mattia Fiorindo<\/i><\/b> e il designer visionario <\/i>Davide Vercelli<\/i><\/b>. Ecco il loro racconto.<\/i><\/p>\n

 \"\"<\/p>\n

 <\/p>\n

Quali sono i prodotti che presentate quest\u2019anno al Salone del Mobile?<\/b><\/p>\n

\u201cAbbiamo deciso di presentare solo prodotti nuovi in questa occasione. Ne avevamo tanti negli ultimi anni, di conseguenza abbiamo presentato due collezioni nuove. Una completa, un\u2019altra che deriva dalla trasformazione di una gi\u00e0 esistente. Due nuovi soffioni, in diverse versioni e un miscelatore cucina. Le novit\u00e0 sono tante\u201d.<\/p>\n

 <\/p>\n

Con quali parole scegliereste di descrivere l\u2019unicit\u00e0 dei vostri prodotti?<\/b><\/p>\n

\u201cIl mix che cerchiamo di utilizzare fa riferimento a due concetti principali, che sono cuore e testa. Le caratteristiche che contraddistinguono tutti i prodotti che presentiamo sono razionalit\u00e0 nell\u2019utilizzo delle risorse ed emozione\u201d.<\/p>\n

 <\/p>\n

Cosa significa per voi innovazione?<\/b><\/p>\n

\u201cIl nostro lavoro quotidiano. Ci siamo trovati qualche tempo fa a parlare dei nuovi prodotti e ci hanno chiesto quanto tempo investiamo in ricerca e sviluppo. Noi abbiamo pi\u00f9 della met\u00e0 dell\u2019ufficio tecnico che fa innovazione, fa ricerca e sviluppo continua cercando nuove tecnologie da applicare ai prodotti. ConDavide abbiamo cercato, in questo senso, anche nuovi design. L\u2019innovazione \u00e8 quello che ci stimola ogni giorno.<\/p>\n

Ho la presunzione di pensare che nel mondo gli oggetti siano perfettibili e quindi da questo principio nasce lo sviluppo dei prodotti. Innovare significa pensare a dei gesti diversi, a una modalit\u00e0 fruitiva nuova, nuovi materiali e nuove superfici\u201d.<\/p>\n

 <\/p>\n

Che obiettivi avete per il futuro?<\/b><\/p>\n

\u201cInnanzitutto promuovere e vendere tutto quello che abbiamo promosso e presentato in questo Salone. Poi iniziare a pensare ai prossimi anni, portando prima innovazione tecnica e poi estetica\u201d.<\/p>\n<\/div>\n

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L\u2019innovazione come sfida quotidiana, la bellezza e l\u2019efficienza come obiettivi a cui tendere sempre. \u00c8 un gioco al rialzo l\u2019avventura imprenditoriale di FIMA \u2013 Carlo Frattini, azienda fondata nel 1960 e da allora impegnata nello sviluppo di nuove soluzioni per il bagno e la cucina, in sintonia con la qualit\u00e0 tipica del Made in Italy […]<\/p>\n","protected":false},"author":6,"featured_media":52976,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[366],"tags":[57,47],"class_list":{"0":"post-52975","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-design","8":"tag-design","9":"tag-salone-del-mobile-2018"},"acf":[],"yoast_head":"\nSalone 2018, Matrix4Design incontra Fima Carlo Frattini<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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