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Nuova apertura in Via Torino a Milano: ad approdare nella capitale italiana dello shopping \u00e8 WakeUp<\/b>, il brand di makeup, skincare e accessori dell\u2019artista siriano Jamal Joratli<\/b> pensato per aiutare le persone a esprimersi liberamente valorizzando la propria vitalit\u00e0 e bellezza.<\/p>\n

Il nuovo store milanese, progettato da FUD<\/b> (Gruppo Lombardini22<\/b>), rispecchia questa filosofia configurandosi come uno spazio luminoso, fluido e organico dove il cliente stabilisce una connessione emotiva con il marchio e diventa parte attiva di un\u2019esperienza di shopping coinvolgente.<\/p>\n

$\"\"$ <\/p>\n

Fonte di ispirazione per lo spazio, caratterizzato da ritmi ondulati e sinuosi, \u00e8 una natura avvolgente e stilizzata in forme curvilinee e armoniose<\/b>: in particolare, per la comunicazione e l\u2019esposizione dei prodotti sono stati concepiti moduli retroilluminati circolari (display ring) in quattro dimensioni (da 25 a 100 cm), posizionati alle pareti e all\u2019interno di sculture tridimensionali poste in vetrina e sul grande bancone centrale dedicato all\u2019esposizione e alla vendita (shopping station).<\/p>\n

$\"\"$ <\/p>\n

Le cornici intercambiabili in alluminio e plexiglass<\/b> sono pensate per riconfigurare con facilit\u00e0 i messaggi al cliente, come il lancio di un prodotto o la segnalazione di una categoria di prodotto; gli anelli sono in plexiglass opalino in diverse cromie a indicare le differenti tipologie di prodotto, e alcuni di essi sono specchi; la cornice \u00e8 bianca (con finitura opaca o lucida) oppure in pink gold, il colore rappresentativo del marchio.<\/p>\n

$\"\"$ <\/p>\n

A rendere dinamico e coinvolgente lo spazio, vi sono poi alcune makeup ring<\/b>, cio\u00e8 zone lounge dove i prodotti possono essere provati prima dell\u2019acquisto, mentre al primo piano il fulcro dell\u2019ambiente \u00e8 rappresentato dall\u2019area beauty bar<\/b> per testare i prodotti e da un\u2019area social, con photo booth e selfie wall.<\/p>\n

Il linguaggio visivo dell\u2019azienda \u00e8 stato dunque declinato da FUD secondo il filo conduttore degli anelli concentrici<\/b> e della palette cromatica pink gold<\/b>, con colori effetto cangiante dal rosa chiaro fino a un azzurro pi\u00f9 acceso.<\/p>\n

$\"\"$ <\/p>\n

Anche la segnaletica<\/b> dei piani riprende coerentemente le geometrie circolari che caratterizzano lo store, e le indicazioni per il piano superiore, posizionate nel backside della scala mobile, esprimono vitalit\u00e0 e armoniosit\u00e0 grazie all\u2019utilizzo di una pellicola dicroica sui toni del bianco e del rosa che, osservata da diverse angolazioni, crea colori unici; infine l\u2019effetto cangiante delle tinte pastello \u00e8 ripreso anche sulla fascia della scala mobile.<\/p>\n

$\"\"$ <\/p>\n

Il risultato \u00e8 un ambiente retail unico nel suo genere, dove prendersi cura di s\u00e9 e vivere un\u2019esperienza beauty a 360 gradi.<\/p>\n

Fotografie di Studio Tettamanzi.<\/em><\/p>\n<\/div>\n

<\/body><\/p>\n","protected":false},"excerpt":{"rendered":"

Nuova apertura in Via Torino a Milano: ad approdare nella capitale italiana dello shopping \u00e8 WakeUp, il brand di makeup, skincare e accessori dell\u2019artista siriano Jamal Joratli pensato per aiutare le persone a esprimersi liberamente valorizzando la propria vitalit\u00e0 e bellezza. Il nuovo store milanese, progettato da FUD (Gruppo Lombardini22), rispecchia questa filosofia configurandosi come […]<\/p>\n","protected":false},"author":6,"featured_media":58193,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[367],"tags":[37,322,57],"class_list":{"0":"post-58192","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-architettura","8":"tag-architettura","9":"tag-cersaie-2019","10":"tag-design"},"acf":[],"yoast_head":"\nIl nuovo store di WakeUp Cosmetics a Milano<\/title>\n<meta name=\"description\" content=\"FUD (brand del Gruppo Lombardini 22) ha curato il progetto d\u2019interni per il nuovo negozio di WakeUp Cosmetics in Via Torino a Milano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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