Come cambia Eurorama<\/title>\n<meta name=\"description\" content=\"Dopo anni difficili, Eurorama cambia rotta e lancia un grande percorso di rinnovamento: ecco le anticipazioni sulla nuova strategia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.matrix4design.com\/it\/design\/come-cambia-eurorama\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Come cambia Eurorama\" \/>\n<meta property=\"og:description\" content=\"Dopo anni difficili, Eurorama cambia rotta e lancia un grande percorso di rinnovamento: ecco le anticipazioni sulla nuova strategia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.matrix4design.com\/it\/design\/come-cambia-eurorama\/\" \/>\n<meta property=\"og:site_name\" content=\"Matrix4Design\" \/>\n<meta property=\"article:publisher\" 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Una nuova strategia e una visione coraggiosa per rilanciare una grande impresa, quella di Eurorama<\/b>, azienda storica di rubinetterie che, a partire dalla sede in Valsesia, \u00e8 sempre stata un punto di riferimento in materia di qualit\u00e0 e innovazione prodotto, sotto l\u2019egida della famiglia Frigiolini.<\/p>\n

Dopo un anno dall’ammissione alla procedura di concordato preventivo, Eurorama presenta oggi il percorso di cambiamento che ha come obiettivo un upgrade aziendale attualizzato alle nuove esigenze del mercato, lasciando invariati i valori fondamentali: gli investimenti riguardano l’automazione produttiva, nuovi processi aziendali, un deciso intervento in comunicazione e marketing, con l\u2019impegno di rinnovare mantenendo radici e tradizione.<\/p>\n

$\"\"$ <\/p>\n

Si parte con un nuovo piano di comunicazione<\/b> fondato su una strategia mista allo scopo di comunicare valore al cliente, attraverso politiche inbound<\/i> e outbound <\/i>alternate (COMPANY, BRAND, PRODUCT, DESIGN): il focus verr\u00e0 trasferito oltre che sul prodotto anche su brand, design e azienda e cliente, attraverso l\u2019utilizzo di media tradizionali (carta stampata) e media digitali.<\/p>\n

Inoltre, primo caso nel settore rubinetterie e in accordo con il concetto di marketing territoriale, legato allo sport professionistico, Eurorama ha scelto di unire il proprio marchio a quello di due prestigiose societ\u00e0 calcistiche, ATALANTA BERGAMASCA CALCIO <\/b>e HELLAS VERONA<\/b>: oltre all\u2019attivit\u00e0 di sponsorship per tutta la stagione ufficiale 2019\/2020, l\u2019azienda ha stretto con le due societ\u00e0 anche un accordo di licensing per i prodotti bagno e cucina.<\/p>\n

$\"\"$ <\/p>\n

Di conseguenza, dal mese di ottobre, verranno lanciate sul mercato alcune collezioni di rubinetteria appositamente dedicate ai due club<\/b> e riservate a quella parte di tifoseria desiderosa di avere un oggetto d\u2019arredo, in casa, dedicato alla propria fede sportiva.<\/p>\n

D\u2019altro canto, anche l\u2019attivit\u00e0 fieristica trova nuovo impulso, a partire dalla presenza a Cersaie 2019<\/b> all\u2019interno della mostra evento FAMOUS BATHROOMS<\/b>, dedicando e contestualizzando la collezione DISCO <\/b>in uno spazio collegato al progetto Fallingwater (patrimonio Unesco) del famoso architetto Frank Lloyd Wright; a novembre, poi, Eurorama voler\u00e0 a Dubai <\/b>(UAE) all\u2019interno della fiera BIG 5<\/b> e per il 2020 sar\u00e0 irrinunciabile l\u2019appuntamento con il Salone Del Mobile di Milano<\/b>.<\/p>\n

$\"\"$ <\/p>\n

A queste iniziative si aggiungono poi le attivit\u00e0 di sviluppo design, gi\u00e0 premiate dalla selezione tra i finalisti al MDO Montecarlo Prize 2019<\/b>, un\u2019importante manifestazione di design, organizzata nel Principato di Monaco e patrocinata da IFI (International Federation of Interior architects\/designers), ADI (Associazione per il Disegno Industriale) e Dedalo Minosse (Premio internazionale alla committenza di architettura): un successo conseguito grazie a FRANK<\/b>, un concept disegnato da MrSmith Studio<\/b>.<\/p>\n

Infine, nel piano di sviluppo dei nuovi prodotti sono stati inseriti i progetti ELETTA <\/b>e IRINA<\/b>: ELETTA \u00e8 una nuova collezione da bagno caratterizzata da miscelatore monocomando, con la rubinetteria tradizionale a vitone ceramico, e conterr\u00e0 tre linee di design (ELETTA; ELETTA_TECNO; ELETTA_CHESTER) in 8 versioni di finiture cromatiche; la serie IRINA \u00e8 invece una declinazione di ELETTA e si caratterizza per la forma quadrangolare della bocca di erogazione e come ELETTA verr\u00e0 presentata nei prossimi mesi in concomitanza con la realizzazione dei nuovi espositori di design, destinati ai punti vendita.<\/p>\n

$\"\"$ <\/p>\n

Insomma, una vera rivoluzione, degna del prestigio e della storia di un marchio d\u2019eccellenza Made in Italy come Eurorama.<\/p>\n<\/div>\n

<\/body><\/p>\n","protected":false},"excerpt":{"rendered":"

Una nuova strategia e una visione coraggiosa per rilanciare una grande impresa, quella di Eurorama, azienda storica di rubinetterie che, a partire dalla sede in Valsesia, \u00e8 sempre stata un punto di riferimento in materia di qualit\u00e0 e innovazione prodotto, sotto l\u2019egida della famiglia Frigiolini. Dopo un anno dall’ammissione alla procedura di concordato preventivo, Eurorama […]<\/p>\n","protected":false},"author":6,"featured_media":60637,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[366],"tags":[322,57],"class_list":{"0":"post-60636","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-design","8":"tag-cersaie-2019","9":"tag-design"},"acf":[],"yoast_head":"\nCome cambia Eurorama<\/title>\n<meta name=\"description\" content=\"Dopo anni difficili, Eurorama cambia rotta e lancia un grande percorso di rinnovamento: ecco le anticipazioni sulla nuova strategia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.matrix4design.com\/it\/design\/come-cambia-eurorama\/\" \/>\n<meta property=\"og:locale\" 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