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Che cosa trasforma degli oggetti di uso comune in opere di design? E come diventano icone? Qual \u00e8 la relazione tra forma e funzione? Come s\u2019intercetta il gusto delle persone?<\/p>\n

Sono tante le domande che si \u00e8 posta l\u2019architetto Alessandra Coppa <\/b>nel suo ultimo libro in uscita per Centauria e intitolato Maledetto Design<\/i><\/b>: \u201cmaledetto\u201d perch\u00e9 ci obbliga a non adagiarci mai sul conosciuto in un flusso di costante ricerca del nuovo, eppure cos\u00ec straordinario nella sua capacit\u00e0 di unire cultura umanistica e tecnica sul filo dell\u2019invenzione.<\/p>\n

A partire da questa riflessione, il Centro Culturale di Milano<\/b> (con sede in Largo Corsia dei Servi 4) organizza un ciclo di conversazioni tra designer e imprenditori<\/b>, curato dalla stessa Alessandra Coppa in collaborazione con Camillo Fornasieri, direttore del CMC: tre appuntamenti che animeranno le settimane precedenti al Salone del Mobile con lo scopo di trasmettere la cultura del design e la conoscenza dei processi all\u2019origine della creazione di un oggetto.<\/p>\n

$\"\"$ <\/p>\n

Di volta in volta i protagonisti del dialogo racconteranno la genesi e lo sviluppo degli oggetti<\/b> attraverso le case history<\/i> di una decina di essi, da loro selezionati: alcuni realizzati insieme dal designer e dall\u2019imprenditore, altri messi in produzione dall\u2019azienda con altri designer e altri ancora ideati dal designer con altre aziende.<\/p>\n

L\u2019obiettivo \u00e8 spiegare rischi e opportunit\u00e0<\/b> di un approccio creativo alla progettazione e del percorso che ha condotto alla realizzazione dell\u2019oggetto, ponendo l\u2019accento sulla relazione tra procedimenti industriali, funzione, forma e spazio.<\/p>\n

Il primo incontro, fissato per mercoled\u00ec 13 marzo alle ore 18.15, vedr\u00e0 Giulio Iacchetti<\/b> e Alberto Alessi<\/b> riflettere su \u201cLimite. La committenza e l\u2019invenzione<\/i><\/b>.\u201d; mercoled\u00ec 20 marzo saranno invece Mario Botta<\/b> e Maurizio Riva<\/b> a discutere di \u201cPossibilit\u00e0. Progetto o disegno?<\/i><\/b>\u201d; infine, mercoled\u00ec 27 marzo il tema \u201cCreazione. Nuove funzioni da nuove idee<\/i><\/b>\u201d sar\u00e0 al centro della conversazione tra Alberto Meda<\/b> e Franco Caimi<\/b>.<\/p>\n

$\"\"$ <\/p>\n

Nell\u2019anno del 40esimo anniversario dalla morte di Gio Ponti, Maledetto Design<\/i><\/b> crea dunque tre occasioni eccezionali per entrare in contatto con la potenza generativa del design, inteso come strumento privilegiato di traduzione delle idee in forme di realt\u00e0. Non mancate.<\/p>\n

<\/p>\n<\/div>\n

<\/body><\/p>\n","protected":false},"excerpt":{"rendered":"

Che cosa trasforma degli oggetti di uso comune in opere di design? E come diventano icone? Qual \u00e8 la relazione tra forma e funzione? Come s\u2019intercetta il gusto delle persone? Sono tante le domande che si \u00e8 posta l\u2019architetto Alessandra Coppa nel suo ultimo libro in uscita per Centauria e intitolato Maledetto Design: \u201cmaledetto\u201d perch\u00e9 […]<\/p>\n","protected":false},"author":6,"featured_media":61890,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[366],"tags":[57],"class_list":{"0":"post-61889","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-design","8":"tag-design"},"acf":[],"yoast_head":"\nMaledetto Design, imprenditori e designer conversano sul progettare<\/title>\n<meta name=\"description\" content=\"Al Centro Culturale di Milano tre incontri indagano la sinergia tra creativit\u00e0 e imprenditoria analizzando la genesi degli oggetti di design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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