Salone del Mobile.Milano Moscow, Matrix4Design incontra Flou<\/title>\n<meta name=\"description\" content=\"Al Salone del Mobile.Milano Moscow abbiamo intervistato Silvia Pizzi, Export Area Manager di Flou, che ci ha raccontato tendenze e novit\u00e0 di un\u2019azienda italiana leader sul mercato russo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.matrix4design.com\/it\/design\/salone-del-mobile-milano-moscow-matrix4design-incontra-flou\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salone del Mobile.Milano Moscow, Matrix4Design incontra Flou\" \/>\n<meta property=\"og:description\" content=\"Al Salone del Mobile.Milano Moscow abbiamo intervistato Silvia Pizzi, Export Area Manager di Flou, che ci ha raccontato tendenze e novit\u00e0 di un\u2019azienda italiana 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$\"\"$ <\/p>\n

Che cosa chiede la clientela russa alle aziende italiane come Flou?<\/b><\/p>\n

La clientela russa \u00e8 senza dubbio molto attenta da tempo a tutto ci\u00f2 che \u00e8 italiano, in particolare moda e design. Dal canto suo, Flou partecipa da molti anni al Salone del Mobile.Milano Moscow con successo e in particolare quest\u2019anno abbiamo deciso di rinnovare la nostra presenza, anche se nell\u2019ultimo periodo la portata del mercato russo per le aziende italiane si \u00e8 in parte ridotta per motivi geopolitici. Tuttavia, Flou \u00e8 riuscita a mantenere un ottimo posizionamento, e lo dimostra il riscontro positivo che stiamo ricevendo in fiera, sia in termini di clienti finali sia in termini di buyer potenziali.<\/p>\n

Quali sono i prodotti che avete deciso di presentare qui a Mosca? Con quali criteri li avete selezionati?<\/b><\/p>\n

In genere noi alla Fiera di Mosca scegliamo di ricreare la stessa immagine presentata a Milano, anche se in dimensione pi\u00f9 piccola. Nella scelta dei prodotti prestiamo naturalmente una maggiore attenzione al gusto e alle esigenze del mercato russo, proponendo per\u00f2 le stesse novit\u00e0 viste al Salone in aprile senza variazioni per quanto riguarda materiali e colori.<\/p>\n

$\"\"$ <\/p>\n

Come viene percepito il design italiano in Russia? C\u2019\u00e8 stata un\u2019evoluzione?<\/b><\/p>\n

Di solito quando si parla di Made in Italy si parla di moda e di design. Se per\u00f2, per quanto riguarda la moda, in Russia l\u2019Italia deve giocoforza scontare anche la concorrenza di altre nazioni, come la Francia e i suoi marchi di lusso, nel settore del design l\u2019Italia possiede un primato assoluto sotto tutti i punti di vista. In Russia quando si parla di design di alta qualit\u00e0, si parla solo ed esclusivamente di design italiano. Inoltre, oggi stiamo assistendo ad un rapido cambiamento del gusto della clientela russa, che si fa sempre pi\u00f9 raffinato. Trent\u2019anni fa la clientela russa ricercava un prodotto molto ricco e opulento, con una propensione verso lo stile pi\u00f9 classico. Di recente invece si \u00e8 vista chiaramente l\u2019evoluzione delle preferenze, rivolte ad un design pi\u00f9 moderno e ad un\u2019estetica pi\u00f9 pulita e minimale. Questo \u00e8 dovuto in parte al fatto che la clientela russa viaggia molto di pi\u00f9 e questo nuovo \u201ccosmopolitismo\u201d l\u2019ha sicuramente avvicinata ad un gusto pi\u00f9 tipicamente europeo e quindi italiano. Certamente poi il ruolo delle aziende italiane, la loro presenza costante su questo mercato \u00e8 stata fondamentale per una svolta in tale direzione.<\/p>\n

$\"\"$ <\/p>\n

Progetti e obiettivi per il futuro?<\/b><\/p>\n

Continueremo sicuramente ad investire sul mercato russo, che per noi \u00e8 molto importante. Teniamo presente comunque che la maggior parte del business che noi facciamo in Russia lo facciamo a Mosca, che \u00e8 la citt\u00e0 con il principale potenziale e la maggiore crescita. Il resto della Russia \u00e8 ancora molto difficile da raggiungere. A Mosca peraltro noi lavoriamo con clienti storici, con i quali puntiamo a un\u2019implementazione. Per chiudere posso dire che la nostra gamma di prodotti \u00e8 piuttosto trasversale e quindi riusciamo a rivolgerci ad una cliente molto ampia, che naturalmente speriamo di allargare sempre di pi\u00f9.<\/p>\n<\/div>\n

<\/body><\/p>\n","protected":false},"excerpt":{"rendered":"

Un marchio iconico del Made in Italy si confronta con un mercato dallo straordinario potenziale, importantissimo per il nostro export e affezionato alla qualit\u00e0 italiana. Al Salone del Mobile.Milano Moscow Flou coglie l\u2019occasione per presentare novit\u00e0 e bestseller del marchio, rivolgendosi ad una clientela sempre pi\u00f9 attenta alla cura del dettaglio, intercettando l\u2019evoluzione del gusto […]<\/p>\n","protected":false},"author":31,"featured_media":62507,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[366],"tags":[57,320],"class_list":{"0":"post-62506","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-design","8":"tag-design","9":"tag-salone-del-mobile-milano-moscow"},"acf":[],"yoast_head":"\nSalone del Mobile.Milano Moscow, Matrix4Design incontra Flou<\/title>\n<meta name=\"description\" content=\"Al Salone del Mobile.Milano Moscow abbiamo intervistato Silvia Pizzi, Export Area Manager di Flou, che ci ha raccontato tendenze e novit\u00e0 di un\u2019azienda italiana leader sul 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