{"id":71849,"date":"2020-10-12T08:00:50","date_gmt":"2020-10-12T06:00:50","guid":{"rendered":"https:\/\/www.matrix4design.com\/?p=71849"},"modified":"2020-10-08T15:48:42","modified_gmt":"2020-10-08T13:48:42","slug":"bespoke-romance-paolo-cesaretti-progetta-lo-showroom-di-kale-group","status":"publish","type":"post","link":"https:\/\/www.matrix4design.com\/it\/architettura\/bespoke-romance-paolo-cesaretti-progetta-lo-showroom-di-kale-group\/","title":{"rendered":"Bespoke Romance, Paolo Cesaretti progetta lo showroom di Kale Group"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>A Bologna, l&#8217;architetto italiano <a href=\"http:\/\/www.paolocesaretti.it\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Paolo Cesaretti<\/strong><\/a> ha realizzato <strong>Bespoke Romance<\/strong>, il progetto per lo showroom temporaneo di <a href=\"https:\/\/www.kale.com.tr\/en\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Kale Group<\/strong><\/a>, marchio leader mondiale nel settore dei materiali ceramici.<\/p>\n<p><strong>Maestria, design e unicit\u00e0<\/strong> sono i concetti chiave assegnati dall&#8217;azienda, mentre l&#8217;ispirazione progettuale deriva dal <strong>simbolo dell&#8217;infinito<\/strong>: due cerchi fusi che rappresentano la perfezione e la durevolezza creano l&#8217;involucro arrotondato della struttura.<\/p>\n<p>Grazie alle forme architettoniche pure esaltate da un uso teatrale della luce, l&#8217;intero spazio espositivo \u00e8 caratterizzato da <strong>un&#8217;atmosfera metafisica<\/strong>: gli espositori evocano spazi domestici e commerciali disposti su un percorso ad anello, i tableaux decorativi in ceramica ritagliata si appoggiano a pareti e pavimenti.<\/p>\n<p>L\u2019ampio lounge \u00e8 un ulteriore spazio di grande attrattiva, concepito come <strong>un\u2019area di incontro ibrida<\/strong> che fonde un elegante bar metropolitano con uno spazio informale dedicato al lavoro collettivo.<\/p>\n<p>I prospetti esterni di Bespoke Romance sono costituiti da centinaia di lastre <strong>Kalesinterflex<\/strong>, una piastrella di grande formato con spessore minimo: grazie alla sua versatilit\u00e0, Kalesinterflex \u00e8 utilizzato anche nel cuore dello spazio espositivo, per progettare un interno domestico completo, composto da cucina, soggiorno e bagno.<\/p>\n<p>Infine, attorno a questo elemento centrale, con l&#8217;obiettivo di sconvolgere la percezione generale della piastrella ceramica come mero materiale da costruzione solido, \u00e8 stata progettata <strong>un&#8217;installazione interattiva poetica e ironica<\/strong>, che \u00e8 diventata un attrattore per i visitatori, informati su questo materiale in un modo nuovo e diverso.<\/p>\n<p>&nbsp;<\/p>\n\t\t<div style=\"clear:both\"><\/div>\n\t\t<div class=\"psgal_wrap\">\n\t\t\t<div id=\"psgal_71849_1\" data-psgal_id=\"71849_1\" data-psgal_container_id=\"container_71849_1\" data-psgal_thumbnail_width=\"164\" data-psgal_use_masonary=\"1\" class=\"psgal-inline psgal gallery-columns-3 gallery-size-thumbnail use_masonry_1 show_captions_\" itemscope itemtype=\"http:\/\/schema.org\/ImageGallery\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/10\/13_Cesaretti-Kale_Cersaie19.jpg\" itemprop=\"contentUrl\" data-size=\"1056x1000\" data-caption=\"\u00a9 Lorenzo Pennati\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/10\/13_Cesaretti-Kale_Cersaie19-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Lorenzo Pennati<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/10\/08a_Cesaretti-Kale_Cersaie19.jpg\" itemprop=\"contentUrl\" data-size=\"667x1000\" data-caption=\"\u00a9 Lorenzo Pennati\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/10\/08a_Cesaretti-Kale_Cersaie19-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Lorenzo Pennati<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/10\/16_Cesaretti-Kale_Cersaie19.jpg\" itemprop=\"contentUrl\" data-size=\"975x1000\" data-caption=\"\u00a9 Lorenzo Pennati\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/10\/16_Cesaretti-Kale_Cersaie19-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Lorenzo Pennati<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/10\/11_Cesaretti-Kale_Cersaie19.jpg\" itemprop=\"contentUrl\" data-size=\"667x1000\" data-caption=\"\u00a9 Lorenzo Pennati\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/10\/11_Cesaretti-Kale_Cersaie19-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Lorenzo Pennati<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/10\/05_Cesaretti-Kale_Cersaie19.jpg\" itemprop=\"contentUrl\" data-size=\"1499x1000\" data-caption=\"\u00a9 Lorenzo Pennati\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/10\/05_Cesaretti-Kale_Cersaie19-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Lorenzo Pennati<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/10\/14_Cesaretti-Kale_Cersaie19.jpg\" itemprop=\"contentUrl\" data-size=\"886x1000\" data-caption=\"\u00a9 Lorenzo Pennati\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/10\/14_Cesaretti-Kale_Cersaie19-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Lorenzo Pennati<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/10\/04a_Cesaretti-Kale_Cersaie19.jpg\" itemprop=\"contentUrl\" data-size=\"1508x1000\" data-caption=\"\u00a9 Lorenzo Pennati\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/10\/04a_Cesaretti-Kale_Cersaie19-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Lorenzo Pennati<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/10\/12_Cesaretti-Kale_Cersaie19.jpg\" itemprop=\"contentUrl\" data-size=\"733x1000\" data-caption=\"\u00a9 Lorenzo Pennati\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/10\/12_Cesaretti-Kale_Cersaie19-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Lorenzo Pennati<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/10\/09_Cesaretti-Kale_Cersaie19.jpg\" itemprop=\"contentUrl\" data-size=\"667x1000\" data-caption=\"\u00a9 Lorenzo Pennati\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/10\/09_Cesaretti-Kale_Cersaie19-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Lorenzo Pennati<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/10\/08b_Cesaretti-Kale_Cersaie19.jpg\" itemprop=\"contentUrl\" data-size=\"667x1000\" data-caption=\"\u00a9 Lorenzo Pennati\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/10\/08b_Cesaretti-Kale_Cersaie19-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Lorenzo Pennati<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/10\/01_Cesaretti-Kale_Cersaie19.jpg\" itemprop=\"contentUrl\" data-size=\"1500x1000\" data-caption=\"\u00a9 Lorenzo Pennati\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/10\/01_Cesaretti-Kale_Cersaie19-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Lorenzo Pennati<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/10\/10_Cesaretti-Kale_Cersaie19.jpg\" itemprop=\"contentUrl\" data-size=\"1485x1000\" data-caption=\"\u00a9 Lorenzo Pennati\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/10\/10_Cesaretti-Kale_Cersaie19-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Lorenzo Pennati<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div style='clear:both'><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; A Bologna, l&#8217;architetto italiano Paolo Cesaretti ha realizzato Bespoke Romance, il progetto per lo showroom temporaneo di Kale Group, marchio leader mondiale nel settore dei materiali ceramici. Maestria, design e unicit\u00e0 sono i concetti chiave assegnati dall&#8217;azienda, mentre l&#8217;ispirazione progettuale deriva dal simbolo dell&#8217;infinito: due cerchi fusi che rappresentano la perfezione e la durevolezza [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":71850,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[367,417,368],"tags":[],"class_list":{"0":"post-71849","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-architettura","8":"category-architettura-home","9":"category-featured"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bespoke Romance, Paolo Cesaretti progetta lo showroom di Kale Group<\/title>\n<meta name=\"description\" content=\"A Bologna, l&#039;architetto Paolo Cesaretti ha realizzato Bespoke Romance, il progetto per lo showroom temporaneo di Kale Group.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.matrix4design.com\/it\/architettura\/bespoke-romance-paolo-cesaretti-progetta-lo-showroom-di-kale-group\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bespoke Romance, Paolo Cesaretti progetta lo showroom di Kale Group\" \/>\n<meta property=\"og:description\" content=\"A Bologna, l&#039;architetto Paolo Cesaretti ha realizzato Bespoke Romance, il progetto per lo showroom temporaneo di Kale Group.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.matrix4design.com\/it\/architettura\/bespoke-romance-paolo-cesaretti-progetta-lo-showroom-di-kale-group\/\" \/>\n<meta property=\"og:site_name\" content=\"Matrix4Design\" 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