{"id":72892,"date":"2020-11-18T12:00:19","date_gmt":"2020-11-18T11:00:19","guid":{"rendered":"https:\/\/www.matrix4design.com\/?p=72892"},"modified":"2020-11-16T15:09:45","modified_gmt":"2020-11-16T14:09:45","slug":"bradbury-building-il-nuovo-coworking-nel-palazzo-di-blade-runner","status":"publish","type":"post","link":"https:\/\/www.matrix4design.com\/it\/architettura\/bradbury-building-il-nuovo-coworking-nel-palazzo-di-blade-runner\/","title":{"rendered":"Bradbury Building, il nuovo coworking nel palazzo di Blade Runner"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Nella storia del cinema ci sono alcuni film che per motivi diversi tra loro sono diventati nel tempo parte della nostra memoria collettiva, fonti inesauribili di riferimenti e aneddoti replicati all\u2019infinito tanto sugli schermi quanto nella vita quotidiana.<\/p>\n<p>Uno di questi \u00e8 <strong>Blade Runner<\/strong>, pellicola iconica per eccellenza i cui fotogrammi sono rimasti impressi a generazioni di persone grazie al loro potere evocativo e alla scenografia unica, di cui fa parte il famoso <strong>Bradbury Building<\/strong> di <strong>Los Angeles<\/strong>, oggi trasformato nell\u2019innovativo <strong>spazio coworking<\/strong> del gruppo <strong>NeueHouse<\/strong> grazie all\u2019intervento dello studio canadese <a href=\"https:\/\/thedesignagency.ca\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>DesignAgency<\/strong><\/a>.<\/p>\n<p>L\u2019edificio fu costruito nel 1893 e all\u2019epoca si trattava di un\u2019architettura del tutto pionieristica: <strong>una struttura a cinque piani<\/strong> dalla sobria facciata in stile romanico con passerelle di accesso e ascensori a gabbia per uccelli, a cui si aggiungono le scale in marmo e le gallerie interne illuminate dai lucernari.<\/p>\n<p>Oggi <strong>oltre 2.300 metri quadri<\/strong> della struttura sono dedicati ad aziende attive nei settori della cultura e dell\u2019innovazione, distribuite in spazi che vanno <strong>dalle sale private alle meeting room, dalle aree comuni per eventi alla celebre galleria<\/strong>; si aggiungono poi spazi destinati allo svago: <strong>il bar-caffetteria, l\u2019area wellness e la sala da pranzo privata<\/strong>; infine, si organizzano <strong>laboratori e attivit\u00e0<\/strong> per creare nuove connessioni.<\/p>\n<p>I designer hanno lavorato per creare nel Bradbury Building <strong>un ambiente ibrido<\/strong> che fosse al tempo stesso luogo di lavoro e di socialit\u00e0, in modo da favorire la contaminazione e la suggestione creativa.<\/p>\n<p>Per quanto riguarda il progetto d\u2019interni, sono stati conservati alcuni dettagli originali come <strong>le finestre con cornice in rovere e le travi del soffitto<\/strong>, elementi oggi perfettamente integrati con gli arredi su misura dallo stile contemporaneo, in cui predominano <strong>colori pastello <\/strong>e scelte materiche preziose come <strong>il parquet Versailles e le tende di lino<\/strong>.<\/p>\n<p>Tocchi finali? La larga disponibilit\u00e0 di luce naturale, la rigogliosa vegetazione <strong>e ben venti camini originali in mattoni <\/strong>distribuiti nei vari spazi dell\u2019edificio, pensati per essere versatili senza rinunciare alla propria iconica identit\u00e0.<\/p>\n<p>&nbsp;<\/p>\n\t\t<div style=\"clear:both\"><\/div>\n\t\t<div class=\"psgal_wrap\">\n\t\t\t<div id=\"psgal_72892_1\" data-psgal_id=\"72892_1\" data-psgal_container_id=\"container_72892_1\" data-psgal_thumbnail_width=\"164\" data-psgal_use_masonary=\"1\" class=\"psgal-inline psgal gallery-columns-3 gallery-size-thumbnail use_masonry_1 show_captions_\" itemscope itemtype=\"http:\/\/schema.org\/ImageGallery\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/11\/neuehouse-bradbury-building-co-working-designagency-los-angeles-california_dezeen_2364_col_0.jpg\" itemprop=\"contentUrl\" data-size=\"1600x1200\" data-caption=\"\u00a9 Nikolas Koenig\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/11\/neuehouse-bradbury-building-co-working-designagency-los-angeles-california_dezeen_2364_col_0-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Nikolas Koenig<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/11\/neuehouse-bradbury-building-co-working-designagency-los-angeles-california_dezeen_2364_col_4.jpg\" itemprop=\"contentUrl\" data-size=\"1600x1200\" data-caption=\"\u00a9 Nikolas Koenig\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/11\/neuehouse-bradbury-building-co-working-designagency-los-angeles-california_dezeen_2364_col_4-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Nikolas Koenig<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/11\/neuehouse-bradbury-building-co-working-designagency-los-angeles-california_dezeen_2364_col_5.jpg\" itemprop=\"contentUrl\" data-size=\"1600x1157\" data-caption=\"\u00a9 Nikolas Koenig\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/11\/neuehouse-bradbury-building-co-working-designagency-los-angeles-california_dezeen_2364_col_5-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Nikolas Koenig<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/11\/neuehouse-bradbury-building-co-working-designagency-los-angeles-california_dezeen_2364_col_6.jpg\" itemprop=\"contentUrl\" data-size=\"1600x1246\" data-caption=\"\u00a9 Nikolas Koenig\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/11\/neuehouse-bradbury-building-co-working-designagency-los-angeles-california_dezeen_2364_col_6-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Nikolas Koenig<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/11\/neuehouse-bradbury-building-co-working-designagency-los-angeles-california_dezeen_2364_col_7.jpg\" itemprop=\"contentUrl\" data-size=\"1600x1200\" data-caption=\"\u00a9 Nikolas Koenig\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/11\/neuehouse-bradbury-building-co-working-designagency-los-angeles-california_dezeen_2364_col_7-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Nikolas Koenig<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/11\/neuehouse-bradbury-building-co-working-designagency-los-angeles-california_dezeen_2364_col_11.jpg\" itemprop=\"contentUrl\" data-size=\"1200x1600\" data-caption=\"\u00a9 Nikolas Koenig\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/11\/neuehouse-bradbury-building-co-working-designagency-los-angeles-california_dezeen_2364_col_11-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Nikolas Koenig<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/11\/neuehouse-bradbury-building-co-working-designagency-los-angeles-california_dezeen_2364_col_12.jpg\" itemprop=\"contentUrl\" data-size=\"1521x1600\" data-caption=\"\u00a9 Nikolas Koenig\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/11\/neuehouse-bradbury-building-co-working-designagency-los-angeles-california_dezeen_2364_col_12-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Nikolas Koenig<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/11\/neuehouse-bradbury-building-co-working-designagency-los-angeles-california_dezeen_2364_col_13.jpg\" itemprop=\"contentUrl\" data-size=\"1600x1200\" data-caption=\"\u00a9 Nikolas Koenig\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/11\/neuehouse-bradbury-building-co-working-designagency-los-angeles-california_dezeen_2364_col_13-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Nikolas Koenig<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/11\/neuehouse-bradbury-building-co-working-designagency-los-angeles-california_dezeen_2364_col_14.jpg\" itemprop=\"contentUrl\" data-size=\"1200x1600\" data-caption=\"\u00a9 Nikolas Koenig\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/11\/neuehouse-bradbury-building-co-working-designagency-los-angeles-california_dezeen_2364_col_14-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Nikolas Koenig<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/11\/neuehouse-bradbury-building-co-working-designagency-los-angeles-california_dezeen_2364_col_15.jpg\" itemprop=\"contentUrl\" data-size=\"1600x1167\" data-caption=\"\u00a9 Nikolas Koenig\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/11\/neuehouse-bradbury-building-co-working-designagency-los-angeles-california_dezeen_2364_col_15-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Nikolas Koenig<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/11\/neuehouse-bradbury-building-co-working-designagency-los-angeles-california_dezeen_hero-1704x959-2.jpg\" itemprop=\"contentUrl\" data-size=\"1600x900\" data-caption=\"\u00a9 Nikolas Koenig\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/11\/neuehouse-bradbury-building-co-working-designagency-los-angeles-california_dezeen_hero-1704x959-2-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Nikolas Koenig<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/11\/neuehouse-bradbury-building-co-working-designagency-los-angeles-california-plan_dezeen_2364_col_0.jpg\" itemprop=\"contentUrl\" data-size=\"1600x1067\" data-caption=\"\u00a9 Nikolas Koenig\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/11\/neuehouse-bradbury-building-co-working-designagency-los-angeles-california-plan_dezeen_2364_col_0-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Nikolas Koenig<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div style='clear:both'><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Nella storia del cinema ci sono alcuni film che per motivi diversi tra loro sono diventati nel tempo parte della nostra memoria collettiva, fonti inesauribili di riferimenti e aneddoti replicati all\u2019infinito tanto sugli schermi quanto nella vita quotidiana. Uno di questi \u00e8 Blade Runner, pellicola iconica per eccellenza i cui fotogrammi sono rimasti impressi [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":72893,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[367,417,368],"tags":[],"class_list":{"0":"post-72892","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-architettura","8":"category-architettura-home","9":"category-featured"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bradbury Building, il nuovo coworking nel palazzo di Blade Runner<\/title>\n<meta name=\"description\" content=\"Lo studio canadese DesignAgency ha curato il progetto del nuovo spazio coworking del gruppo NeueHouse all&#039;interno del Bradbury Building.\" \/>\n<meta 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