{"id":72998,"date":"2020-11-24T12:00:20","date_gmt":"2020-11-24T11:00:20","guid":{"rendered":"https:\/\/www.matrix4design.com\/?p=72998"},"modified":"2020-11-24T14:52:04","modified_gmt":"2020-11-24T13:52:04","slug":"defhouse-a-milano-la-prima-concept-house-di-design-per-giovani-influencer","status":"publish","type":"post","link":"https:\/\/www.matrix4design.com\/it\/architettura\/defhouse-a-milano-la-prima-concept-house-di-design-per-giovani-influencer\/","title":{"rendered":"Defhouse, a Milano la prima Concept House (di design) per giovani influencer"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Una casa della creativit\u00e0, dove giovanissimi talenti si riuniscono e lavorano insieme per affermarsi come protagonisti delle nuove piattaforme social, diventando influencer di stili e contenuti. Riprende il concetto delle <em>collab houses<\/em> per TikTokers nate negli Stati Uniti il nuovo progetto<strong> Defhouse<\/strong> firmato da <a href=\"https:\/\/www.webstarschannel.it\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>WSC\u00ae<\/strong><\/a>: la prima Content House in Italia e al mondo che non \u00e8 solo una location ma un vero e proprio canale di comunicazione, nonch\u00e9 hub\/luogo di formazione per i ragazzi.<\/p>\n<p>La <strong>Defhouse<\/strong> nasce per parlare direttamente alla GenZ diventando un\u2019Accademia del talento attraverso i suoi profili Instagram e TikTok e il suo canale YouTube, dove ragazzi selezionati per le loro potenzialit\u00e0 possono esprimersi in relazione al mondo che li circonda.<\/p>\n<p>Inoltre, la <strong>Defhouse<\/strong> comunica attraverso <strong>Defne<\/strong>, un\u2019entit\u00e0 indefinita che parla agli utenti e ai ragazzi e si identifica grazie a un\u2019estetica decisa, in bilico tra il Luxury e il Pop.<\/p>\n<p>Dal punto di vista del design, al suo ingresso si apre il <strong>living<\/strong>, circondato da <strong>ampie vetrate<\/strong> dove i colori si accendono nel divano, sulle <strong>iconiche poltrone<\/strong> di <strong>Seletti<\/strong>, sulle pareti e negli accessori, con un<strong> soffitto<\/strong> caratterizzato da <strong>nuvole<\/strong> (di <strong>Magis<\/strong>) <strong>illuminate da neon<\/strong>: sorgenti di luce versatili e di grande fascino protagoniste negli anni Ottanta che diventano il fil rouge in tutta la casa, trasformandosi in scritte artistiche sulle pareti o nei curiosi emoticon che identificano i ragazzi della casa.<\/p>\n<p>\u201c<em>Siamo a Milano, culla dei movimenti che hanno cambiato il modo di intendere il design: parliamo di Alchimia, Memphis che negli anni Ottanta hanno trasformato l\u2019approccio del design\u201d, <\/em>racconta l\u2019Art Director <strong>John Pentassuglia<\/strong>.<\/p>\n<p><strong>Colori saturi e fluo<\/strong> riprendono sotto una nuova luce l\u2019anima pi\u00f9 accesa del filone postmoderno attraverso oggetti e arredi dal forte impatto visivo, utilizzati per catturare la fuggevole attenzione dei social.<\/p>\n<p>\u201c<em>La casa infatti \u00e8 un grande set, di oltre 500 mq, dove ogni angolo, \u00e8 caratterizzato da grafiche decise e non banali: come il corridoio animato dalle scritte fosforescenti di Luca Barcellona, calligrafo di fama mondiale, che riesce a far convivere la manualit\u00e0 di un\u2019arte antica, come la scrittura, con i linguaggi e gli strumenti dell\u2019era digitale<\/em>\u201d, spiega l\u2019Art Director.<\/p>\n<p>Non mancano ambienti di lusso, come <strong>la veranda arredata con una vasca idromassaggio e una sauna Jacuzzi<\/strong> che diventa un angolo rilassante ispirato alle atmosfere orientali.<\/p>\n<p>Scendendo verso le camere, le pareti si accendono di <strong>grafiche ispirate a Memphis<\/strong>, gruppo creato dal genio di\u00a0Ettore Sottsass,\u00a0che negli Ottanta ha dato un calcio al rigore del razionalismo con le sue folli geometrie e i colori puri ed eccentrici.<\/p>\n<p>La <strong>parte privata<\/strong>, quella delle camere dei ragazzi, \u00e8 introdotta da <strong>un corridoio che scandisce il passaggio con effetti luminosi, quasi onirici<\/strong>, mentre le stanze sono ritagliate sulla personalit\u00e0 dei residenti e, ognuna, viene definita da un colore portante: <strong>blu, grigio, rosa o rosso<\/strong>.<\/p>\n<p>Il risultato \u00e8 un contesto unico e pionieristico pensato per fungere da cornice ideale alle idee che i ragazzi sviluppano ogni giorno, incentivati dalla possibilit\u00e0 di svolgere numerose attivit\u00e0 di formazione culturale e artistica, per diventare ancora pi\u00f9 consapevoli del loro talento.<\/p>\n<p>&nbsp;<\/p>\n\t\t<div style=\"clear:both\"><\/div>\n\t\t<div class=\"psgal_wrap\">\n\t\t\t<div id=\"psgal_72998_1\" data-psgal_id=\"72998_1\" data-psgal_container_id=\"container_72998_1\" 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itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/11\/Defhouse-2.jpg\" itemprop=\"contentUrl\" data-size=\"1600x1067\" data-caption=\"\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/11\/Defhouse-2-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\"><\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/11\/Defhouse-3.jpg\" itemprop=\"contentUrl\" data-size=\"1067x1600\" data-caption=\"\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/11\/Defhouse-3-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\"><\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/11\/Defhouse-4.jpg\" itemprop=\"contentUrl\" data-size=\"1600x1067\" data-caption=\"\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/11\/Defhouse-4-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" 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itemprop=\"contentUrl\" data-size=\"1600x1067\" data-caption=\"\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/11\/Defhouse-9-1-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\"><\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/11\/Defhouse-11.jpg\" itemprop=\"contentUrl\" data-size=\"1600x1051\" data-caption=\"\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/11\/Defhouse-11-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\"><\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/11\/Defhouse-14A.jpg\" itemprop=\"contentUrl\" data-size=\"1067x1600\" data-caption=\"\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/11\/Defhouse-14A-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\"><\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/11\/Defhouse-14C.jpg\" itemprop=\"contentUrl\" data-size=\"1067x1600\" data-caption=\"\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/11\/Defhouse-14C-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\"><\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/11\/Defhouse-15.jpg\" itemprop=\"contentUrl\" data-size=\"1600x1070\" data-caption=\"\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/11\/Defhouse-15-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\"><\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/11\/Defhouse-16.jpg\" itemprop=\"contentUrl\" data-size=\"1600x1067\" data-caption=\"\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/11\/Defhouse-16-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\"><\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/11\/Defhouse-17.jpg\" itemprop=\"contentUrl\" data-size=\"1050x1600\" data-caption=\"\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/11\/Defhouse-17-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\"><\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/11\/Defhouse-19.jpg\" itemprop=\"contentUrl\" data-size=\"1067x1600\" data-caption=\"\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/11\/Defhouse-19-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\"><\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/11\/Defhouse-21.jpg\" itemprop=\"contentUrl\" data-size=\"1600x1067\" data-caption=\"\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/11\/Defhouse-21-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\"><\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/11\/Defhouse-24.jpg\" itemprop=\"contentUrl\" data-size=\"1067x1600\" data-caption=\"\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/11\/Defhouse-24-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\"><\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/11\/Defhouse-25.jpg\" itemprop=\"contentUrl\" data-size=\"1066x1600\" data-caption=\"\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/11\/Defhouse-25-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\"><\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/11\/Defhouse-26.jpg\" itemprop=\"contentUrl\" data-size=\"1067x1600\" data-caption=\"\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/11\/Defhouse-26-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\"><\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/11\/Defhouse-27.jpg\" itemprop=\"contentUrl\" data-size=\"1066x1600\" data-caption=\"\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/11\/Defhouse-27-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" 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Riprende il concetto delle collab houses per TikTokers nate negli Stati Uniti il nuovo progetto Defhouse firmato da WSC\u00ae: la prima Content House in Italia e al mondo [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":72999,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[367,417,368,379],"tags":[],"class_list":{"0":"post-72998","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-architettura","8":"category-architettura-home","9":"category-featured","10":"category-focus-home"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Defhouse, a Milano la prima House (di design) per giovani influencer<\/title>\n<meta name=\"description\" content=\"Apre a Milano la Defhouse, la prima Concept House in Italia e al 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