{"id":74088,"date":"2021-01-07T12:00:16","date_gmt":"2021-01-07T11:00:16","guid":{"rendered":"https:\/\/www.matrix4design.com\/?p=74088"},"modified":"2020-12-30T10:41:25","modified_gmt":"2020-12-30T09:41:25","slug":"il-nuovo-headquarter-iperceramica-firmato-mario-cucinella","status":"publish","type":"post","link":"https:\/\/www.matrix4design.com\/it\/architettura\/il-nuovo-headquarter-iperceramica-firmato-mario-cucinella\/","title":{"rendered":"Il nuovo Headquarter Iperceramica firmato Mario Cucinella"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><strong>Iperceramica<\/strong> \u00e8 la pi\u00f9 grande catena italiana di negozi per la vendita di pavimenti, rivestimenti, parquet, sanitari e arredo bagno, nonch\u00e9, grazie alla controllata <strong>RistrutturaSMART<\/strong>, il nuovo punto di riferimento dei progetti di ristrutturazione chiavi in mano.<\/p>\n<p>Lo studio internazionale <a href=\"https:\/\/www.mcarchitects.it\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>MC A &#8211; Mario Cucinella Architects<\/strong><\/a> \u00e8 stato quindi chiamato a firmare <strong>il nuovo Headquarter di Iperceramica<\/strong> (BayKer Italia S.p.a), mantenendo fede al proprio impegno di rispettare i punti chiave dell\u2019Accordo di Parigi della COP 21.<\/p>\n<p>L\u2019edificio \u00e8 stato realizzato prediligendo materiali meno impattanti dal punto di vista ambientale e ha previsto <strong>soluzioni a secco e disassemblabili<\/strong>; inoltre, il <em>\u201cDesign for Manufacturing and Assembly (DFMA)\u201d<\/em> ha portato notevoli benefici in termini di riduzione dei tempi di cantiere e dell\u2019inquinamento che ne deriva.<\/p>\n<p>Il progetto, locato a Fiorano Modenese (MO), si sviluppa su <strong>due livelli per un totale di circa 1.700 mq<\/strong> e nasce con l\u2019intento di essere <strong>un involucro semplice e funzionale<\/strong>, caratterizzato da una immagine fortemente contemporanea.<\/p>\n<p>Le strutture sono state pensate in <strong>elementi prefabbricati di legno<\/strong>, garantendo cos\u00ec l\u2019utilizzo delle ultime tecnologie costruttive in quanto a materiali, sostenibilit\u00e0 e sistemi di prefabbricazione.<\/p>\n<p>Il progetto ha riposto poi notevole <strong>attenzione al comfort degli ambienti interni, al conseguente benessere del personale e alla permeabilit\u00e0 della luce naturale<\/strong>, grazie all\u2019introduzione di <strong>grandi trasparenze<\/strong> verso l\u2019esterno e affacci su <strong>una corte interna<\/strong> arricchita da essenze arboree e arbustive.<\/p>\n<p><strong>Una grande vela di copertura<\/strong> che diventa l\u2019elemento caratterizzante dell\u2019intervento, aggettante rispetto al filo esterno dell\u2019edificio, con sbalzi differenti a seconda dell\u2019orientamento e dell\u2019analisi solare per modulare la luce e la radiazione sulle facciate trasparenti.<\/p>\n<p>Racconta l\u2019architetto <strong>Mario Cucinella<\/strong>:<\/p>\n<p><em>\u00abUn percorso iniziato due anni fa e che ha visto realizzarsi un\u2019architettura contemporanea al servizio e per le persone che ci lavorano. In un periodo in cui \u00e8 necessario ripensare agli spazi, in ottica di benessere\u00ad, la nuova sede di Iperceramica \u00e8 un esempio di come l\u2019imprenditoria italiana stia prendendo consapevolezza dell\u2019importanza che la costruzione dello spazio lavoro determina anche la qualit\u00e0 della vita di chi lo vive. Ma non solo, progettare edifici flessibili pensati per essere montati semplicemente ed in grado di garantire il confort attraverso le risorse naturali, permette di ridurre le emissioni di<\/em> <em>CO2 cos\u00ec come richiesto dall\u2019Accordo di Parigi\u00bb. <\/em><\/p>\n<p>Perch\u00e9 il futuro dell\u2019architettura, destinata a qualunque funzione, \u00e8 ormai indissolubile dalla ricerca della sostenibilit\u00e0.<\/p>\n<p>&nbsp;<\/p>\n\t\t<div style=\"clear:both\"><\/div>\n\t\t<div class=\"psgal_wrap\">\n\t\t\t<div id=\"psgal_74088_1\" data-psgal_id=\"74088_1\" data-psgal_container_id=\"container_74088_1\" data-psgal_thumbnail_width=\"164\" data-psgal_use_masonary=\"1\" class=\"psgal-inline psgal gallery-columns-3 gallery-size-thumbnail use_masonry_1 show_captions_\" itemscope itemtype=\"http:\/\/schema.org\/ImageGallery\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/12\/Headquarter-Iperceramica-@Giovanni-De-Sandre-_1.jpg\" itemprop=\"contentUrl\" data-size=\"1600x1066\" data-caption=\"@ Giovanni De Sandre\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/12\/Headquarter-Iperceramica-@Giovanni-De-Sandre-_1-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">@ Giovanni De Sandre<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/12\/Headquarter-Iperceramica-@Giovanni-De-Sandre-_2.jpg\" itemprop=\"contentUrl\" data-size=\"1600x1066\" data-caption=\"@ Giovanni De Sandre\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/12\/Headquarter-Iperceramica-@Giovanni-De-Sandre-_2-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">@ Giovanni De Sandre<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/12\/Headquarter-Iperceramica-@Giovanni-De-Sandre-_3.jpg\" itemprop=\"contentUrl\" data-size=\"1066x1600\" data-caption=\"@ Giovanni De Sandre\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/12\/Headquarter-Iperceramica-@Giovanni-De-Sandre-_3-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">@ Giovanni De Sandre<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/12\/Headquarter-Iperceramica-@Giovanni-De-Sandre-_4.jpg\" itemprop=\"contentUrl\" data-size=\"1600x1066\" data-caption=\"@ Giovanni De Sandre\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/12\/Headquarter-Iperceramica-@Giovanni-De-Sandre-_4-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">@ Giovanni De Sandre<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/12\/Headquarter-Iperceramica-@Giovanni-De-Sandre-_5.jpg\" itemprop=\"contentUrl\" data-size=\"1600x1066\" data-caption=\"@ Giovanni De Sandre\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/12\/Headquarter-Iperceramica-@Giovanni-De-Sandre-_5-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">@ Giovanni De Sandre<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/12\/Headquarter-Iperceramica-@Giovanni-De-Sandre-_6.jpg\" itemprop=\"contentUrl\" data-size=\"1600x1066\" data-caption=\"@ Giovanni De Sandre\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/12\/Headquarter-Iperceramica-@Giovanni-De-Sandre-_6-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">@ Giovanni De Sandre<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/12\/Headquarter-Iperceramica-@Giovanni-De-Sandre-_7.jpg\" itemprop=\"contentUrl\" data-size=\"1600x1066\" data-caption=\"@ Giovanni De Sandre\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/12\/Headquarter-Iperceramica-@Giovanni-De-Sandre-_7-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">@ Giovanni De Sandre<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/12\/Headquarter-Iperceramica-@Giovanni-De-Sandre-_8.jpg\" itemprop=\"contentUrl\" data-size=\"1066x1600\" data-caption=\"@ Giovanni De Sandre\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/12\/Headquarter-Iperceramica-@Giovanni-De-Sandre-_8-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">@ Giovanni De Sandre<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/12\/Headquarter-Iperceramica-@Giovanni-De-Sandre-_9.jpg\" itemprop=\"contentUrl\" data-size=\"1600x1066\" data-caption=\"@ Giovanni De Sandre\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/12\/Headquarter-Iperceramica-@Giovanni-De-Sandre-_9-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">@ Giovanni De Sandre<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/12\/Headquarter-Iperceramica-@Giovanni-De-Sandre-_10.jpg\" itemprop=\"contentUrl\" data-size=\"1600x1066\" data-caption=\"@ Giovanni De Sandre\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/12\/Headquarter-Iperceramica-@Giovanni-De-Sandre-_10-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">@ Giovanni De Sandre<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/12\/Headquarter-Iperceramica-@Giovanni-De-Sandre-_11.jpg\" itemprop=\"contentUrl\" data-size=\"1600x1066\" data-caption=\"@ Giovanni De Sandre\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/12\/Headquarter-Iperceramica-@Giovanni-De-Sandre-_11-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">@ Giovanni De Sandre<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/12\/Headquarter-Iperceramica-@Giovanni-De-Sandre-_12-1.jpg\" itemprop=\"contentUrl\" data-size=\"1600x1066\" data-caption=\"@ Giovanni De Sandre\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2020\/12\/Headquarter-Iperceramica-@Giovanni-De-Sandre-_12-1-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">@ Giovanni De Sandre<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div style='clear:both'><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Iperceramica \u00e8 la pi\u00f9 grande catena italiana di negozi per la vendita di pavimenti, rivestimenti, parquet, sanitari e arredo bagno, nonch\u00e9, grazie alla controllata RistrutturaSMART, il nuovo punto di riferimento dei progetti di ristrutturazione chiavi in mano. Lo studio internazionale MC A &#8211; Mario Cucinella Architects \u00e8 stato quindi chiamato a firmare il nuovo [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":74089,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[367,417],"tags":[],"class_list":{"0":"post-74088","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-architettura","8":"category-architettura-home"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Il nuovo Headquarter Iperceramica firmato Mario Cucinella<\/title>\n<meta name=\"description\" content=\"Mario Cucinella Architects firma la nuova sede di Iperceramica (BayKer Italia S.p.a) nel rispetto dell\u2019Accordo di Parigi della COP 21.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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