{"id":76413,"date":"2021-03-24T08:00:51","date_gmt":"2021-03-24T07:00:51","guid":{"rendered":"https:\/\/www.matrix4design.com\/?p=76413"},"modified":"2021-03-22T11:35:17","modified_gmt":"2021-03-22T10:35:17","slug":"come-costruire-limmagine-di-unazienda-la-nuova-sede-di-flash-battery","status":"publish","type":"post","link":"https:\/\/www.matrix4design.com\/it\/architettura\/come-costruire-limmagine-di-unazienda-la-nuova-sede-di-flash-battery\/","title":{"rendered":"Come costruire l&#8217;immagine di un&#8217;azienda: la nuova sede di Flash Battery"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Da giovane start-up ad azienda internazionale: l&#8217;evoluzione di <strong>Flash Battery<\/strong> \u00e8 concretamente rappresentata dalla <strong>nuova sede <\/strong>progettata dallo <a href=\"https:\/\/www.studiobocchi.net\/\" target=\"_blank\" rel=\"noopener\"><strong>Studio Bocchi<\/strong><\/a> a Sant&#8217;Ilario d&#8217;Enza, Reggio Emilia.<\/p>\n<p>Gli architetti hanno puntato sulla <strong>semplicit\u00e0 strutturale<\/strong> per garantire flessibilit\u00e0, contenimento dei costi e velocit\u00e0 di esecuzione, uniti all&#8217;attenzione per l&#8217;immagine e alla creazione di uno &#8220;<strong>smart office<\/strong>&#8220;, un ambiente di lavoro piacevole e funzionale con un&#8217;area produttiva versatile e luminosa.<\/p>\n<p>Lo spazio degli uffici si basa su forme semplici e si sviluppa intorno ad <strong>un atrio centrale in vetro<\/strong>, creando un patio che al piano terra diventa <strong>una corte verde<\/strong> che accoglie i visitatori all&#8217;ingresso; inoltre, il sistema di distribuzione verticale con <strong>scale e passerelle sospese<\/strong> aumenta il senso di leggerezza e luminosit\u00e0.<\/p>\n<p>All&#8217;esterno le strutture murarie sono state ridotte al minimo, lasciando l&#8217;intero piano terra vetrato a separare visivamente gli altri due piani dal terreno, caratterizzati da <strong>una facciata vetrata schermata da un frangisole metallico<\/strong> sporgente che crea un nuovo volume, il quale \u00e8 definito da un disegno che sembra smaterializzare la facciata in un movimento dinamico di linee.<\/p>\n<p>Gli interni degli uffici sono concepiti come <strong><em>open space<\/em><\/strong>, dove le postazioni di lavoro si alternano a spazi comuni, aree di condivisione e collaborazione, cabine telefoniche, sale riunioni e aree relax, creando un ambiente dinamico e condiviso.<\/p>\n<p>Il <strong>Flash Battery Headquarters<\/strong> diventa cos\u00ec un nuovo punto di riferimento capace di comunicare lo spirito e l&#8217;immagine dell&#8217;azienda.<\/p>\n<p>&nbsp;<\/p>\n\t\t<div style=\"clear:both\"><\/div>\n\t\t<div class=\"psgal_wrap\">\n\t\t\t<div id=\"psgal_76413_1\" data-psgal_id=\"76413_1\" data-psgal_container_id=\"container_76413_1\" data-psgal_thumbnail_width=\"164\" data-psgal_use_masonary=\"1\" class=\"psgal-inline psgal gallery-columns-3 gallery-size-thumbnail use_masonry_1 show_captions_\" itemscope 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itemprop=\"contentUrl\" data-size=\"1333x1000\" data-caption=\"\u00a9 Atelier XYZ\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2021\/03\/05-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Atelier XYZ<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2021\/03\/06.jpg\" itemprop=\"contentUrl\" data-size=\"750x1000\" data-caption=\"\u00a9 Atelier XYZ\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2021\/03\/06-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" 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src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2021\/03\/10-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Atelier XYZ<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2021\/03\/16.jpg\" itemprop=\"contentUrl\" data-size=\"750x1000\" data-caption=\"\u00a9 Atelier XYZ\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2021\/03\/16-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Atelier XYZ<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2021\/03\/17.jpg\" itemprop=\"contentUrl\" data-size=\"1333x1000\" data-caption=\"\u00a9 Atelier XYZ\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2021\/03\/17-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Atelier XYZ<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2021\/03\/18.jpg\" 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src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2021\/03\/23-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Atelier XYZ<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2021\/03\/25.jpg\" itemprop=\"contentUrl\" data-size=\"750x1000\" data-caption=\"\u00a9 Atelier XYZ\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2021\/03\/25-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Atelier XYZ<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2021\/03\/26.jpg\" itemprop=\"contentUrl\" data-size=\"750x1000\" data-caption=\"\u00a9 Atelier XYZ\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2021\/03\/26-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Atelier XYZ<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2021\/03\/27.jpg\" itemprop=\"contentUrl\" data-size=\"750x1000\" data-caption=\"\u00a9 Atelier XYZ\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2021\/03\/27-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Atelier XYZ<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2021\/03\/28.jpg\" itemprop=\"contentUrl\" data-size=\"750x1000\" data-caption=\"\u00a9 Atelier XYZ\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2021\/03\/28-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Atelier XYZ<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2021\/03\/30.jpg\" itemprop=\"contentUrl\" data-size=\"1333x1000\" data-caption=\"\u00a9 Atelier XYZ\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2021\/03\/30-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Atelier XYZ<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2021\/03\/33.jpg\" itemprop=\"contentUrl\" data-size=\"750x1000\" data-caption=\"\u00a9 Atelier XYZ\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2021\/03\/33-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Atelier XYZ<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2021\/03\/35.jpg\" itemprop=\"contentUrl\" data-size=\"750x1000\" data-caption=\"\u00a9 Atelier XYZ\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2021\/03\/35-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Atelier XYZ<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div style='clear:both'><\/div>\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Da giovane start-up ad azienda internazionale: l&#8217;evoluzione di Flash Battery \u00e8 concretamente rappresentata dalla nuova sede progettata dallo Studio Bocchi a Sant&#8217;Ilario d&#8217;Enza, Reggio Emilia. Gli architetti hanno puntato sulla semplicit\u00e0 strutturale per garantire flessibilit\u00e0, contenimento dei costi e velocit\u00e0 di esecuzione, uniti all&#8217;attenzione per l&#8217;immagine e alla creazione di uno &#8220;smart office&#8220;, un [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":76414,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[367,417,368],"tags":[],"class_list":{"0":"post-76413","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-architettura","8":"category-architettura-home","9":"category-featured"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Come costruire l&#039;immagine di un&#039;azienda: la nuova sede di Flash Battery<\/title>\n<meta name=\"description\" content=\"Da 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