{"id":77633,"date":"2021-05-04T12:00:08","date_gmt":"2021-05-04T10:00:08","guid":{"rendered":"https:\/\/www.matrix4design.com\/?p=77633"},"modified":"2021-04-30T10:47:48","modified_gmt":"2021-04-30T08:47:48","slug":"o-tower-la-torre-ad-anello-di-big-per-la-sede-di-oppo-a-hangzhou","status":"publish","type":"post","link":"https:\/\/www.matrix4design.com\/it\/architettura\/o-tower-la-torre-ad-anello-di-big-per-la-sede-di-oppo-a-hangzhou\/","title":{"rendered":"O-Tower, la torre ad anello di BIG per la sede di Oppo a Hangzhou"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Per comunicare al meglio i propri valori identitari attraverso una nuova iconica sede in grado di porsi come punto di riferimento e porta d\u2019ingresso alla citt\u00e0 di <strong>Hangzhou<\/strong> in Cina, il colosso degli smartphone <strong>Oppo<\/strong> ha incaricato il blasonato studio di architettura danese<a href=\"https:\/\/big.dk\/#projects\" target=\"_blank\" rel=\"noopener\"><strong> BIG<\/strong><\/a> di immaginare un quartier generale proiettato in un futuro fatto di innovazione e sostenibilit\u00e0.<\/p>\n<p>Nasce cos\u00ec la nuova <strong>O-Tower<\/strong>, una <strong>torre ad anello<\/strong> che sorger\u00e0 nei pressi di un lago naturale e di un parco di circa diecimila metri quadri, massimizzando la luce naturale in spazi che mixano uffici e servizi.<\/p>\n<p>La forma compatta dell\u2019edificio presenta un andamento sinuoso e <strong>grandi coperture piatte e flessibili<\/strong>: il piano terra si collega ad <strong>un ampio cortile centrale<\/strong> aperto al pubblico, i piani inferiori ospiteranno aree per mostre e conferenze oltre a una mensa, mentre i piani superiori saranno occupati da uffici uniti tra loro da ambienti a tripla altezza collocati sotto la facciata inclinata del tetto.<\/p>\n<p>Infine, la O-Tower sar\u00e0 interamente avvolta in <strong>un involucro di lamelle orientate in base alla posizione del sole<\/strong>, per garantire uno sfruttamento intelligente delle sue risorse e suggerire una maggiore dinamicit\u00e0 del complesso.<\/p>\n<p>&nbsp;<\/p>\n\t\t<div style=\"clear:both\"><\/div>\n\t\t<div class=\"psgal_wrap\">\n\t\t\t<div id=\"psgal_77633_1\" data-psgal_id=\"77633_1\" data-psgal_container_id=\"container_77633_1\" data-psgal_thumbnail_width=\"164\" data-psgal_use_masonary=\"1\" class=\"psgal-inline psgal gallery-columns-3 gallery-size-thumbnail use_masonry_1 show_captions_\" itemscope itemtype=\"http:\/\/schema.org\/ImageGallery\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2021\/04\/oppo-headquarters-bjarke-ingels-big-china-smartphone-company-hangzhou_dezeen_2364_col_1.jpg\" itemprop=\"contentUrl\" data-size=\"1600x900\" data-caption=\"\u00a9 BIG\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2021\/04\/oppo-headquarters-bjarke-ingels-big-china-smartphone-company-hangzhou_dezeen_2364_col_1-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 BIG<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2021\/04\/oppo-headquarters-bjarke-ingels-big-china-smartphone-company-hangzhou_dezeen_2364_col_2.jpg\" itemprop=\"contentUrl\" data-size=\"1600x900\" data-caption=\"\u00a9 BIG\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2021\/04\/oppo-headquarters-bjarke-ingels-big-china-smartphone-company-hangzhou_dezeen_2364_col_2-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 BIG<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2021\/04\/oppo-headquarters-bjarke-ingels-big-china-smartphone-company-hangzhou_dezeen_2364_col_3.jpg\" itemprop=\"contentUrl\" data-size=\"1600x900\" data-caption=\"\u00a9 BIG\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2021\/04\/oppo-headquarters-bjarke-ingels-big-china-smartphone-company-hangzhou_dezeen_2364_col_3-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 BIG<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2021\/04\/oppo-headquarters-bjarke-ingels-big-china-smartphone-company-hangzhou_dezeen_2364_col_4.jpg\" itemprop=\"contentUrl\" data-size=\"1600x900\" data-caption=\"\u00a9 BIG\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2021\/04\/oppo-headquarters-bjarke-ingels-big-china-smartphone-company-hangzhou_dezeen_2364_col_4-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 BIG<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2021\/04\/oppo-headquarters-bjarke-ingels-big-china-smartphone-company-hangzhou_dezeen_2364_col_5.jpg\" itemprop=\"contentUrl\" data-size=\"1600x900\" data-caption=\"\u00a9 BIG\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2021\/04\/oppo-headquarters-bjarke-ingels-big-china-smartphone-company-hangzhou_dezeen_2364_col_5-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 BIG<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2021\/04\/oppo-headquarters-bjarke-ingels-big-china-smartphone-company-hangzhou_dezeen_2364_col_6.jpg\" itemprop=\"contentUrl\" data-size=\"1600x900\" data-caption=\"\u00a9 BIG\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2021\/04\/oppo-headquarters-bjarke-ingels-big-china-smartphone-company-hangzhou_dezeen_2364_col_6-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 BIG<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2021\/04\/oppo-headquarters-bjarke-ingels-big-china-smartphone-company-hangzhou_dezeen_2364_col_7.jpg\" itemprop=\"contentUrl\" data-size=\"1600x900\" data-caption=\"\u00a9 BIG\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2021\/04\/oppo-headquarters-bjarke-ingels-big-china-smartphone-company-hangzhou_dezeen_2364_col_7-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 BIG<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2021\/04\/oppo-headquarters-bjarke-ingels-big-china-smartphone-company-hangzhou_dezeen_2364_col_9.jpg\" itemprop=\"contentUrl\" data-size=\"1600x1067\" data-caption=\"\u00a9 BIG\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2021\/04\/oppo-headquarters-bjarke-ingels-big-china-smartphone-company-hangzhou_dezeen_2364_col_9-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 BIG<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2021\/04\/oppo-headquarters-bjarke-ingels-big-china-smartphone-company-hangzhou_dezeen_2364_col_10.jpg\" itemprop=\"contentUrl\" data-size=\"1600x900\" data-caption=\"\u00a9 BIG\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2021\/04\/oppo-headquarters-bjarke-ingels-big-china-smartphone-company-hangzhou_dezeen_2364_col_10-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 BIG<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2021\/04\/oppo-headquarters-bjarke-ingels-big-china-smartphone-company-hangzhou_dezeen_2364_col_11.jpg\" itemprop=\"contentUrl\" data-size=\"1600x900\" data-caption=\"\u00a9 BIG\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2021\/04\/oppo-headquarters-bjarke-ingels-big-china-smartphone-company-hangzhou_dezeen_2364_col_11-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 BIG<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2021\/04\/oppo-headquarters-bjarke-ingels-big-china-smartphone-company-hangzhou_dezeen_2364_col_12-scaled-1.jpg\" itemprop=\"contentUrl\" data-size=\"1120x1600\" data-caption=\"\u00a9 BIG\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2021\/04\/oppo-headquarters-bjarke-ingels-big-china-smartphone-company-hangzhou_dezeen_2364_col_12-scaled-1-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 BIG<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2021\/04\/oppo-headquarters-bjarke-ingels-big-china-smartphone-company-hangzhou_dezeen_2364_hero_0-1536x864-2.jpg\" itemprop=\"contentUrl\" data-size=\"1536x864\" data-caption=\"\u00a9 BIG\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2021\/04\/oppo-headquarters-bjarke-ingels-big-china-smartphone-company-hangzhou_dezeen_2364_hero_0-1536x864-2-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 BIG<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div style='clear:both'><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Per comunicare al meglio i propri valori identitari attraverso una nuova iconica sede in grado di porsi come punto di riferimento e porta d\u2019ingresso alla citt\u00e0 di Hangzhou in Cina, il colosso degli smartphone Oppo ha incaricato il blasonato studio di architettura danese BIG di immaginare un quartier generale proiettato in un futuro fatto [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":77634,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[367,417,368],"tags":[],"class_list":{"0":"post-77633","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-architettura","8":"category-architettura-home","9":"category-featured"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O-Tower, la torre ad anello di BIG per la sede di Oppo a Hangzhou<\/title>\n<meta name=\"description\" content=\"Oppo ha incaricato lo studio danese BIG di immaginare O-Tower, una sede proiettata in un futuro fatto di innovazione e sostenibilit\u00e0.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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