{"id":78752,"date":"2021-06-15T12:00:31","date_gmt":"2021-06-15T10:00:31","guid":{"rendered":"https:\/\/www.matrix4design.com\/?p=78752"},"modified":"2021-06-11T11:43:50","modified_gmt":"2021-06-11T09:43:50","slug":"the-central-tower-milano-pioniera-in-italia-per-i-serviced-apartments","status":"publish","type":"post","link":"https:\/\/www.matrix4design.com\/it\/architettura\/the-central-tower-milano-pioniera-in-italia-per-i-serviced-apartments\/","title":{"rendered":"The Central Tower, Milano pioniera in Italia per i Serviced Apartments"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Collocata esattamente tra il Duomo e Piazza San Babila, <strong>The Central Tower<\/strong> \u00e8 il nuovo complesso residenziale di pregio nato dalla partnership di <a href=\"https:\/\/contract-district.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Milano Contract District <\/strong><\/a>e<strong> More+Space<\/strong>, per i servizi legati all\u2019home interior design, con <strong>TopLife Concierge<\/strong>, per le facilities tipiche di un hotel 5 stelle, ed <strong>Abitare Co.<\/strong>, societ\u00e0 attiva nell\u2019ambito dell\u2019intermediazione immobiliare, che ha curato la promozione.<\/p>\n<p>Il nucleo dell\u2019operazione \u00e8 il progetto di riqualificazione firmato <strong>Citterio-Viel<\/strong> di un edificio preesistente a cura dello studio milanese <strong>BBPR<\/strong> (<strong>Banfi, Belgiojoso, Peressutti, Rogers<\/strong>), pensato per esaltare le forme e i dettagli architettonici e allo stesso tempo lo spirito autentico della citt\u00e0 di Milano.<\/p>\n<p>L\u2019obiettivo \u00e8 quello di proporre un complesso di <strong>Serviced Apartments<\/strong>, ovvero appartamenti completamente arredati, disponibili sia per formule di short rent che per extended stay, con servizi e facilities tipici di un hotel gi\u00e0 inclusi nel prezzo di affitto ma la privacy di una residenza privata.<\/p>\n<p>The Central Tower comprende <strong>60 appartamenti<\/strong>, tutti progettati in modo attento e accurato, a partire dallo studio dello spazio fino alle attrezzature e alle dotazioni previste in ogni abitazione. Racconta <strong>Rudi Manfrin<\/strong>, art director di Milano Contract District che ha curato il progetto d\u2019interior delle soluzioni abitative:<\/p>\n<p>\u201c<em>L\u2019obiettivo \u00e8 stato quello di creare un <strong>nuovo modello di abitare urbano<\/strong>, di livello alto e molto qualificato<\/em>. <em>Per ogni appartamento,<\/em> <em>abbiamo realizzato uno studio approfondito sulle dotazioni di tutte le attrezzature di arredo (dagli armadi alle cucine, dalle camere al living), ritagliandole su misura di un nuovo tipo di abitante che potremmo, a ragione, definire smart, esigente, in cerca di esperienze e di prodotti di qualit\u00e0 con nuovi valori d\u2019uso. Un abitante che chiede spazi residenziali adeguati alla nuova organizzazione sociale delle grandi citt\u00e0: spazi privati sempre pi\u00f9 piccoli, dotati di ogni confort e tagliati su misura di chi li vive e che, di contro, richiedono\/necessitano del supporto di ambienti ad uso comune con servizi e funzioni collettive, coinvolgendo le persone in un rapporto che diventa sempre pi\u00f9 relazionale. A fronte di un progetto di layout simile per i vari appartamenti, ci\u00f2 che contraddistingue le diverse abitazioni \u00e8 il grado di finitura delle superfici che, attraverso l\u2019uso diversificato dei mood materici selezionati, identificano i temi progettuali dei diversi piani.\u201d<\/em><\/p>\n<p>In quest\u2019ottica si collocano i <strong>servizi offerti dalla piattaforma Milano Contract District: <\/strong>la possibilit\u00e0 di personalizzare i progetti d\u2019interior, realizzati grazie al supporto dei brand della piattaforma MCD; i servizi ad hoc di \u201cfacility management\u201d dedicato alla fase di post installazione, per colloquiare direttamente con il conduttore o il concierge tramite una web-app dedicata (Home-j) in grado di gestire le eventuali attivit\u00e0 di ripristino ed assistenze per tutto il periodo della messa a reddito dell\u2019immobile.<\/p>\n<p>Ai 60 appartamenti di metrature diverse, che prevedono soluzioni abitative che vanno dal monolocale fino all\u2019ampio e prestigioso attico posto all\u2019ultimo piano, infatti, The Central Tower mette a disposizione dei propri residenti <strong>un\u2019ampia gamma di servizi esclusivi<\/strong> offerti da <strong>TopLife Concierge<\/strong> con l\u2019obiettivo di dare il massimo confort in un unico spazio.<\/p>\n<p>Fra i <strong>servizi principali<\/strong>, l\u2019attenzione per la privacy e la sicurezza degli abitanti, grazie ai sistemi key free appositamente studiati e alla domotica; il servizio esclusivo di conciergerie, il rooftop, ovvero un salotto ad alta quota disponibile per organizzare eventi e party privati, godendo di una fantastica vista sulla citt\u00e0; l\u2019area Lounge, uno spazio polifunzionale a uso esclusivo dei residenti e lo storage per lo shopping online dove far recapitare i propri acquisti e custodirli fino al ritiro.<\/p>\n<p>Insomma, la proposta di <strong>The Central Tower<\/strong> esprime una tendenza gi\u00e0 ampiamente presente a livello globale che sta trovando via via sempre pi\u00f9 spazio anche in Italia. In tal senso, il progetto milanese si posiziona come modello innovativo, rivolto ad una clientela sempre pi\u00f9 numerosa ed esigente.<\/p>\n<p>&nbsp;<\/p>\n\t\t<div style=\"clear:both\"><\/div>\n\t\t<div class=\"psgal_wrap\">\n\t\t\t<div id=\"psgal_78752_1\" data-psgal_id=\"78752_1\" data-psgal_container_id=\"container_78752_1\" data-psgal_thumbnail_width=\"164\" data-psgal_use_masonary=\"1\" class=\"psgal-inline psgal gallery-columns-3 gallery-size-thumbnail use_masonry_1 show_captions_\" itemscope itemtype=\"http:\/\/schema.org\/ImageGallery\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2021\/06\/7R23569.jpg\" itemprop=\"contentUrl\" data-size=\"1600x1067\" data-caption=\"\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2021\/06\/7R23569-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\"><\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2021\/06\/7R23573.jpg\" itemprop=\"contentUrl\" data-size=\"1600x1067\" data-caption=\"\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2021\/06\/7R23573-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\"><\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2021\/06\/7R23579.jpg\" itemprop=\"contentUrl\" data-size=\"1600x1067\" data-caption=\"\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2021\/06\/7R23579-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\"><\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2021\/06\/7R23589.jpg\" itemprop=\"contentUrl\" data-size=\"1600x1067\" data-caption=\"\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2021\/06\/7R23589-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\"><\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2021\/06\/7R23598.jpg\" itemprop=\"contentUrl\" data-size=\"1600x1067\" data-caption=\"\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2021\/06\/7R23598-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\"><\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2021\/06\/7R23605.jpg\" itemprop=\"contentUrl\" data-size=\"1067x1600\" data-caption=\"\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2021\/06\/7R23605-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\"><\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2021\/06\/A__D9256.jpg\" 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\/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\"><\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2021\/06\/A__D9473-2.jpg\" itemprop=\"contentUrl\" data-size=\"1067x1600\" data-caption=\"\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2021\/06\/A__D9473-2-540x540.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\"><\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" 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societ\u00e0 attiva nell\u2019ambito dell\u2019intermediazione [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":78753,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[367,417,368],"tags":[],"class_list":{"0":"post-78752","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-architettura","8":"category-architettura-home","9":"category-featured"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Central Tower, Milano pioniera in Italia per i Serviced Apartments<\/title>\n<meta name=\"description\" content=\"Facilities da hotel e servizi di interior design personalizzati: \u00e8 The Central Tower il progetto residenziale del futuro.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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