{"id":79648,"date":"2021-07-15T10:00:20","date_gmt":"2021-07-15T08:00:20","guid":{"rendered":"https:\/\/www.matrix4design.com\/?p=79648"},"modified":"2021-07-14T12:13:02","modified_gmt":"2021-07-14T10:13:02","slug":"the-ugly-duckling-becomes-a-swan-il-design-incontra-la-realta-aumentata","status":"publish","type":"post","link":"https:\/\/www.matrix4design.com\/it\/architettura\/the-ugly-duckling-becomes-a-swan-il-design-incontra-la-realta-aumentata\/","title":{"rendered":"The Ugly Duckling becomes a Swan, il design incontra la realt\u00e0 aumentata"},"content":{"rendered":"

 <\/p>\n

Immaginare l\u2019architettura, crearla, comunicarla.<\/p>\n

Sono tanti gli elementi che costituiscono The Ugly Duckling becomes a Swan, a new amazing apartment on the sea!<\/strong>, un progetto etico ed intelligente curato dall\u2019architetto Simone Micheli<\/strong><\/a> che racconta un nuovo modo di pensare l\u2019architettura, per ridefinire il concetto di lusso contemporaneo e dare forma ad uno spazio abitativo fluido.<\/p>\n

Con una particolarit\u00e0: The Ugly Duckling becomes a Swan<\/strong> sar\u00e0 sia una mostra virtuale<\/strong> che inviter\u00e0 il visitatore dentro l\u2019appartamento firmato da Simone Micheli in Versilia, sia uno show-room permanente<\/strong>, concreto, in cui ogni ospite toccher\u00e0 con mano l\u2019eccellenza dei prodotti realizzati e forniti dalle aziende.<\/p>\n

Ma di che cosa si tratta esattamente?<\/p>\n

The Ugly Duckling becomes a Swan<\/strong> \u00e8 un innovativo appartamento sul mare di Viareggio, realizzato attraverso modalit\u00e0 progettuali smart rese possibili dal contributo di grandi aziende italiane in un grande omaggio collettivo al territorio<\/p>\n

Contestualmente, in occasione del FuoriSalone 2021 presso lo spazio Mostra Hotel Regeneration<\/strong>, nel distretto di Lambrate, sar\u00e0 realizzata una mostra virtuale, anteprima esclusiva del progetto, che porter\u00e0 il visitatore proprio all\u2019interno service apartment attraverso la riproduzione dell\u2019opera in realt\u00e0 aumentata<\/strong>.<\/p>\n

Un altro progetto visionario dell\u2019architetto Simone Micheli che questa volta mira ad assottigliare il confine tra virtuale e reale dando vita ad un luogo che sia manifesto tridimensionale ed espressivo del modulo abitativo contemporaneo volto all\u2019accoglienza ed all\u2019ospitalit\u00e0.<\/p>\n

The Ugly Duckling becomes a Swan, a new amazing apartment on the sea! designed by Simone Micheli Mostra virtuale in occasione del FuoriSalone 2021 di Milano c\/o lo spazio mostra \u201cHotel Regeneration\u201d OfficinaVentura14 Via Ventura 14 – Ventura Milano District 5 -10 Settembre 2021 opening hours 10:00 – 20:00 | 5 – 9 Settembre 10:00 – 18:00 | 10 Settembre Opera permanente in Versilia – Viareggio<\/em><\/p>\n

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\u00a9 Juergen Eheim<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t
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\u00a9 Juergen Eheim<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t
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\u00a9 Juergen Eheim<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t
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\u00a9 Juergen Eheim<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t
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\u00a9 Juergen Eheim<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t
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\u00a9 Juergen Eheim<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t
<\/div>\n\n","protected":false},"excerpt":{"rendered":"

  Immaginare l\u2019architettura, crearla, comunicarla. Sono tanti gli elementi che costituiscono The Ugly Duckling becomes a Swan, a new amazing apartment on the sea!, un progetto etico ed intelligente curato dall\u2019architetto Simone Micheli che racconta un nuovo modo di pensare l\u2019architettura, per ridefinire il concetto di lusso contemporaneo e dare forma ad uno spazio abitativo […]<\/p>\n","protected":false},"author":6,"featured_media":79651,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[367,417,368],"tags":[],"class_list":{"0":"post-79648","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-architettura","8":"category-architettura-home","9":"category-featured"},"acf":[],"yoast_head":"\nThe Ugly Duckling becomes a Swan, il design incontra la realt\u00e0 aumentata<\/title>\n<meta name=\"description\" content=\"The Ugly Duckling becomes a Swan \u00e8 un progetto etico 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