{"id":89589,"date":"2022-07-29T12:00:37","date_gmt":"2022-07-29T10:00:37","guid":{"rendered":"https:\/\/www.matrix4design.com\/?p=89589"},"modified":"2022-07-27T09:52:32","modified_gmt":"2022-07-27T07:52:32","slug":"ferrerolegno-brera-concept-space-non-un-semplice-spazio-espositivo-ma-un-brand-experience-space","status":"publish","type":"post","link":"https:\/\/www.matrix4design.com\/it\/design\/ferrerolegno-brera-concept-space-non-un-semplice-spazio-espositivo-ma-un-brand-experience-space\/","title":{"rendered":"Il nuovo FerreroLegno Brera Concept Space"},"content":{"rendered":"

 <\/p>\n

Durante la Milano Design Week, come di consuetudine, i brand presentano le loro novit\u00e0, dai prodotti fino ai loro nuovi spazi. Anche FerreroLegno<\/a><\/strong>\u00a0ha inaugurato il nuovo FerreroLegno Brera Concept Space<\/strong>, che aspira a essere molto di pi\u00f9 di un semplice spazio espositivo. FerreroLegno porta infatti i suoi visitatori in un viaggio sperimentale e immersivo all\u2019interno dei molteplici microcosmi che le sue porte aprono: Futuro, Design, Sostenibilit\u00e0, Consapevolezza, Territorio e Materia.<\/strong><\/p>\n

Ilaria Ferrero, Direttore Generale dell\u2019Azienda, ha dichiarato: \u201cDesideravamo che il nostro spazio FerreroLegno<\/em> si facesse portavoce della ricchezza, del colore e della matericit\u00e0 che si celano dietro la nostra ricerca stilistica e progettuale, in cui il know-how e l\u2019expertise maturati in 70 anni di storia si sposano con la capacit\u00e0 di proporre soluzioni di alta qualit\u00e0, innovative, funzionali ed esteticamente differenzianti. L\u2019apertura di FerreroLegno Brera Concept Space costituisce il primo elemento di una narrazione profonda e affascinante dove heritage culturale, storia, territorio, valori, design, ricerca, materia e tecnologia concorrono ad ampliare la conoscenza dei prodotti e del percorso aziendale.\u201d<\/em><\/p>\n

\"store\"<\/p>\n

Il nuovo store di FerreroLegno<\/strong><\/h2>\n

Il Concept Space occupa una superfice di 120 mq e si compone di due aree principali<\/strong>: una prima esperienziale<\/strong> dedicata allo storytelling<\/em> dei valori, una seconda pi\u00f9 razionale<\/strong> che racconta lo straordinario patrimonio di esperienza che permette di dar vita a prodotti dal forte carattere, realizzati con materie prime accuratamente selezionate.<\/p>\n

Il visitatore viene accolto all\u2019ingresso da tre scenografici portali architettonici <\/strong>chiamati Doorway<\/strong>, archetipi di uno spazio abitativo al cui interno sono collocati gli iconici modelli filomuro del brand: Equa Zero ULTRAopaco, Exitlyne Zero Iride e Cristal Basic Zero<\/strong>. Tre chiavi di accesso che conducono idealmente all\u2019anima razionale di FerreroLegno e fisicamente allo spazio relazionale riservato al dialogo con i professionisti del settore.<\/p>\n

Varcando ciascuno dei Doorway si entra in una nuova dimensione, quella di una speciale materioteca<\/strong> che mette in scena, grazie a un pattern cromatico di grandi dimensioni, il tema del colore in relazione ai materiali, per un\u2019esperienza tattile e visiva totalizzante.<\/p>\n

All\u2019interno dello spazio, infine, l\u2019utilizzo della realt\u00e0 aumentata come media per condividere contenuti relativi ai valori del brand offre al visitatore maggior coinvolgimento, interazione, dinamicit\u00e0, innovazione e ricchezza di contenuti.<\/p>\n\t\t

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<\/div>\n\n","protected":false},"excerpt":{"rendered":"

  Durante la Milano Design Week, come di consuetudine, i brand presentano le loro novit\u00e0, dai prodotti fino ai loro nuovi spazi. Anche FerreroLegno\u00a0ha inaugurato il nuovo FerreroLegno Brera Concept Space, che aspira a essere molto di pi\u00f9 di un semplice spazio espositivo. FerreroLegno porta infatti i suoi visitatori in un viaggio sperimentale e immersivo […]<\/p>\n","protected":false},"author":6,"featured_media":89592,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[366,418,368],"tags":[],"class_list":{"0":"post-89589","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-design","8":"category-design-home","9":"category-featured"},"acf":[],"yoast_head":"\nIl nuovo FerreroLegno Brera Concept Space<\/title>\n<meta name=\"description\" content=\"Viaggiare nei microcosmi per scoprire Futuro, Design, Sostenibilit\u00e0, Consapevolezza, Territorio e Materia. 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