{"id":90958,"date":"2022-10-06T12:00:37","date_gmt":"2022-10-06T10:00:37","guid":{"rendered":"https:\/\/www.matrix4design.com\/?p=90958"},"modified":"2023-02-03T12:04:53","modified_gmt":"2023-02-03T11:04:53","slug":"alla-scoperta-di-mad-architects-il-virtual-tour-di-matrix4design-tra-roma-e-pechino","status":"publish","type":"post","link":"https:\/\/www.matrix4design.com\/it\/architettura\/alla-scoperta-di-mad-architects-il-virtual-tour-di-matrix4design-tra-roma-e-pechino\/","title":{"rendered":"Alla scoperta di MAD Architects: il Virtual Tour di Matrix4Design tra Roma e Pechino"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Mettere i valori millenari della cultura orientale al servizio delle grandi sfide dell\u2019architettura contemporanea: fu questa l\u2019intuizione che nel 2004 spinse Ma Yansong a fondare lo studio <a href=\"http:\/\/www.i-mad.com\/\" target=\"_blank\" rel=\"noopener\"><strong>MAD Architects<\/strong><\/a> a Pechino, con l\u2019obiettivo di sviluppare progetti futuristici ma allo stesso tempo in sintonia con la natura, capaci di generare un equilibrio positivo tra umanit\u00e0, citt\u00e0 e ambiente.<\/p>\n<p>I progetti di MAD \u2013 che oggi \u00e8 guidato da <strong>Ma Yansong<\/strong>, <strong>Dang Qun<\/strong> e <strong>Yosuke Hayano<\/strong> &#8211; spaziano su diversi fronti, dalla pianificazione urbana agli edifici istituzionali, dai musei ai teatri e alle sale da concerto, fino alle grandi strutture residenziali.<\/p>\n<figure id=\"attachment_90960\" aria-describedby=\"caption-attachment-90960\" style=\"width: 1400px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-90960\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2022\/10\/harbin0123.jpg\" alt=\"\" width=\"1400\" height=\"796\" srcset=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2022\/10\/harbin0123.jpg 1400w, https:\/\/www.matrix4design.com\/wp-content\/uploads\/2022\/10\/harbin0123-300x171.jpg 300w, https:\/\/www.matrix4design.com\/wp-content\/uploads\/2022\/10\/harbin0123-1024x582.jpg 1024w, https:\/\/www.matrix4design.com\/wp-content\/uploads\/2022\/10\/harbin0123-768x437.jpg 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><figcaption id=\"caption-attachment-90960\" class=\"wp-caption-text\">Harbin Opera House, Harbin, Cina. \u00a9 MAD Architects<\/figcaption><\/figure>\n<p>La filosofia progettuale dello studio, diventato in poco tempo una delle realt\u00e0 creative e imprenditoriali pi\u00f9 promettenti della Cina, affonda le sue radici nel concetto di <em>Shanshui City<\/em>, elaborato dallo scienziato Qian Xuesen e reinterpretato da Yansong come necessit\u00e0 di produrre, attraverso architetture senza tempo, <strong>una risposta emotiva e armoniosa dell\u2019individuo all\u2019ambiente circostante<\/strong>, sia esso naturale (come nella teoria originaria) o urbano.<\/p>\n<p>Questa <em>vision<\/em> si esprime nelle numerose opere dello studio, in grado di combinare la ricerca formale \u2013 dominata da una <strong>plasticit\u00e0 <\/strong>quasi \u201cbarocca\u201d e dalla<strong> sinuosit\u00e0<\/strong> delle linee derivata da Zaha Hadid, di cui Yansong \u00e8 stato allievo \u2013 con la reinvenzione e la manipolazione di materiali ad alta prestazione.<\/p>\n<figure id=\"attachment_90961\" aria-describedby=\"caption-attachment-90961\" style=\"width: 1400px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-90961\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2022\/10\/harbin01_web.jpg\" alt=\"\" width=\"1400\" height=\"785\" srcset=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2022\/10\/harbin01_web.jpg 1400w, https:\/\/www.matrix4design.com\/wp-content\/uploads\/2022\/10\/harbin01_web-300x168.jpg 300w, https:\/\/www.matrix4design.com\/wp-content\/uploads\/2022\/10\/harbin01_web-1024x574.jpg 1024w, https:\/\/www.matrix4design.com\/wp-content\/uploads\/2022\/10\/harbin01_web-768x431.jpg 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><figcaption id=\"caption-attachment-90961\" class=\"wp-caption-text\">UNIC Apartments, Parigi, Francia. \u00a9 MAD Architects<\/figcaption><\/figure>\n<p>Lo si vede chiaramente, per esempio, nelle aerodinamiche facciate dell\u2019<strong>Harbin Opera House <\/strong>in Cina e nel doppio guscio dell\u2019<strong>Ordos Museum <\/strong>di Kangbashi in Mongolia, ma lo stesso stile unico e pionieristico emerge anche in grandi complessi residenziali come il <strong>Gardenhouse <\/strong>di Los Angeles e l\u2019<strong>UNIC <\/strong>di Parigi, rispettivamente primi progetti in Nord America e in Europa dello studio cinese.<\/p>\n<p>Con proposte di successo anche nel <strong>design per l\u2019arredo<\/strong>, come testimoniato dalla <strong>sedia Gu<\/strong> disegnata per Sawaya e Moroni a Milano, oggi parte della collezione permanente del Centre Pompidou, i progetti di MAD sono stati oggetto di ricerche ed esposizioni presso le istituzioni pi\u00f9 prestigiose del mondo, dalla Biennale di Venezia al Victoria &amp; Albert Museum di Londra.<\/p>\n<figure id=\"attachment_90962\" aria-describedby=\"caption-attachment-90962\" style=\"width: 1600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-90962\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2022\/10\/1-1.jpg\" alt=\"\" width=\"1600\" height=\"889\" srcset=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2022\/10\/1-1.jpg 1600w, https:\/\/www.matrix4design.com\/wp-content\/uploads\/2022\/10\/1-1-300x167.jpg 300w, https:\/\/www.matrix4design.com\/wp-content\/uploads\/2022\/10\/1-1-1024x569.jpg 1024w, https:\/\/www.matrix4design.com\/wp-content\/uploads\/2022\/10\/1-1-768x427.jpg 768w, https:\/\/www.matrix4design.com\/wp-content\/uploads\/2022\/10\/1-1-1536x853.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><figcaption id=\"caption-attachment-90962\" class=\"wp-caption-text\">MOLO &#8211; Mobility and Logistic Hub &#8211; MIND Milano, Italia. \u00a9 MAD Architects<\/figcaption><\/figure>\n<p>In soli 18 anni MAD Architects ha saputo quindi affermarsi pienamente a livello internazionale, maturando esperienze in Cina, Canada, Francia, Germania, Italia, Giappone, Paesi Bassi e Stati Uniti. Oggi lo studio ha tre sedi: <strong>Pechino<\/strong>, <strong>Los Angeles<\/strong> e <strong>Roma<\/strong>, dove ha aperto il suo principale ufficio europeo per seguire i progetti in corso nel Vecchio Continente.<\/p>\n<p>Ed \u00e8 proprio la sede di MAD Architects a Roma che ci aprir\u00e0 le sue porte il prossimo <strong>gioved\u00ec 13 ottobre<\/strong> grazie alla disponibilit\u00e0 di <strong>Andrea D\u2019Antrassi<\/strong>, architetto italiano partner di MAD Architects e suo riferimento in Europa, il quale ci racconter\u00e0 le principali tappe della sua carriera e alcuni dei progetti pi\u00f9 significativi da lui seguiti per conto di MAD. Tra questi,<strong> MOLO<\/strong>, l\u2019edificio mixed-use che far\u00e0 parte di MIND \u2013 Milano Innovation District, il <strong>complesso Boncompagni <\/strong>a Roma, progettato applicando i principi della rigenerazione urbana, e il <strong>Fenix Museum of Migration<\/strong> di Rotterdam, i cui lavori sono iniziati nel 2020.<\/p>\n<p><a href=\"https:\/\/www.editriceindustriale.it\/landing\/un-architetto-italiano-a-roma-pechino\/\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-90963 aligncenter\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2022\/10\/locandina-pechino-def.jpg\" alt=\"\" width=\"1181\" height=\"1181\" srcset=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2022\/10\/locandina-pechino-def.jpg 1181w, https:\/\/www.matrix4design.com\/wp-content\/uploads\/2022\/10\/locandina-pechino-def-300x300.jpg 300w, https:\/\/www.matrix4design.com\/wp-content\/uploads\/2022\/10\/locandina-pechino-def-1024x1024.jpg 1024w, https:\/\/www.matrix4design.com\/wp-content\/uploads\/2022\/10\/locandina-pechino-def-150x150.jpg 150w, https:\/\/www.matrix4design.com\/wp-content\/uploads\/2022\/10\/locandina-pechino-def-768x768.jpg 768w, https:\/\/www.matrix4design.com\/wp-content\/uploads\/2022\/10\/locandina-pechino-def-328x328.jpg 328w\" sizes=\"auto, (max-width: 1181px) 100vw, 1181px\" \/><\/a><\/p>\n<p>La visita dello studio, realizzata con il supporto di<a href=\"https:\/\/www.bencore.it\/\" target=\"_blank\" rel=\"noopener\"><strong> Bencore<\/strong><\/a> e con il Patrocinio dell\u2019<strong><a href=\"https:\/\/ordinearchitettivarese.it\/\" target=\"_blank\" rel=\"noopener\">Ordine degli Architetti di Varese<\/a> <\/strong>(che riconoscer\u00e0 1 CFP agli Architetti partecipanti), in collaborazione con<a href=\"http:\/\/www.superstudiogroup.com\/\" target=\"_blank\" rel=\"noopener\"><strong> Superstudio<\/strong><\/a>, sar\u00e0 condotta dalla giornalista Laura Ragazzola e sar\u00e0 visibile sulla piattaforma GoToWebinar previa registrazione a <strong><a href=\"https:\/\/www.editriceindustriale.it\/landing\/un-architetto-italiano-a-roma-pechino\/\" target=\"_blank\" rel=\"noopener\">questo link<\/a><\/strong>. Non mancate!<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Mettere i valori millenari della cultura orientale al servizio delle grandi sfide dell\u2019architettura contemporanea: fu questa l\u2019intuizione che nel 2004 spinse Ma Yansong a fondare lo studio MAD Architects a Pechino, con l\u2019obiettivo di sviluppare progetti futuristici ma allo stesso tempo in sintonia con la natura, capaci di generare un equilibrio positivo tra umanit\u00e0, [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":90959,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[367,417,368,379],"tags":[470],"class_list":{"0":"post-90958","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-architettura","8":"category-architettura-home","9":"category-featured","10":"category-focus-home","11":"tag-un-architetto-italiano-a"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alla scoperta di MAD Architects: il Virtual Tour di Matrix4Design tra Roma e Pechino<\/title>\n<meta name=\"description\" content=\"Gioved\u00ec 13 ottobre alle 18.00 Matrix4Design visiter\u00e0 la sede romana dello studio cinese MAD Architects e sbircer\u00e0 anche nell\u2019Headquarter di Pechino: ecco tutti i 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