{"id":93192,"date":"2023-01-16T10:00:59","date_gmt":"2023-01-16T09:00:59","guid":{"rendered":"https:\/\/www.matrix4design.com\/?p=93192"},"modified":"2023-01-26T14:06:50","modified_gmt":"2023-01-26T13:06:50","slug":"fratelli-carli-rinnova-i-suoi-store-con-laiuto-dello-studio-fasemodus","status":"publish","type":"post","link":"https:\/\/www.matrix4design.com\/it\/architettura\/fratelli-carli-rinnova-i-suoi-store-con-laiuto-dello-studio-fasemodus\/","title":{"rendered":"Fratelli Carli rinnova i suoi store con FaseModus"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Il celebre brand <strong>Fratelli Carli<\/strong> ha da poco deciso di rinnovare il format dei propri punti vendita per rispondere alle nuove esigenze commerciali e di accoglienza tipiche del retail, integrando le peculiarit\u00e0 di un emporio con quelle della vita domestica.<\/p>\n<p>\u00c9 cos\u00ec che gli store di Fratelli Carli, grazie al prezioso aiuto dello studio<a href=\"http:\/\/fasemodus.com\/\" target=\"_blank\" rel=\"noopener\"><strong> FaseModus<\/strong><\/a>, si rinnovano ponendo l&#8217;elemento <strong>tavola<\/strong> al centro, tanto da ritrovarlo nelle vetrine, nella parete con video, fino al grande tavolo all\u2019interno del negozio su cui sono presentate le proposte del mese, libri e complementi d\u2019arredo. Sono i cosiddetti \u201c<em>t<strong>avolo esperienziale<\/strong><\/em>\u201d e \u201c<strong><em>tavolo promo<\/em><\/strong>\u201d che diventano i protagonisti e che suggeriscono, invogliano e informano al meglio i clienti con l\u2019ospitalit\u00e0 tipica della famiglia Carli.<\/p>\n<p>Formule essenziali quali <em>mise en place<\/em>, spunti sul servizio di un buon aperitivo, ricette da connaisseur di Fratelli Carli si abbinano ad <strong>accurati interventi visual sulle vetrine<\/strong> e <strong>suggestioni visive fornite dagli hot spot e smart table collocati all\u2019interno dello spazio,<\/strong> cos\u00ec da stabilire un trait d\u2019union tra l\u2019offerta dei prodotti tradizionali e una comunicazione innovativa e centrata sul cliente.<\/p>\n<p>Gli arredi raccontano e rendono immediati i concetti di qualit\u00e0, quotidianit\u00e0 e di specialit\u00e0 tipici dei prodotti Carli. L\u2019allestimento delle <strong>vetrine con sgabelli, tappeti e tavolini imbanditi di prodotti<\/strong>, rimanda al tavolo di casa e anticipa l\u2019esperienza dell\u2019acquirente all\u2019interno dell\u2019Emporio con l\u2019ulteriore supporto dei video trasmessi nei totem.<br \/>\nInoltre, all&#8217;interno dei punti vendita, si trovano <strong>sistemi modulari e flessibili<\/strong> che facilitano la percezione degli ambienti e, al tempo stesso, agevolano la trasformazione degli allestimenti secondo i differenti periodi dell\u2019anno, dal Natale alla Pasqua.<\/p>\n<p>La <strong>sostenibilit\u00e0<\/strong> \u00e8 stata alla base dell&#8217;intero progetto.\u00a0L\u2019Emporio di Alba, per esempio, \u00e8 stato il primo in cui si \u00e8 scelto di sostituire alcuni materiali di tipo tradizionale con materiali innovativi sostenibili, partendo dalle pitture atossiche, dalle lastre per costruzioni a secco o ancora dalle ceramiche per interni a zero emissioni, fino a spingersi alla 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style=\"display:none;\"><\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2023\/01\/EmporioMilano0088-1.jpg\" itemprop=\"contentUrl\" data-size=\"1600x1065\" data-caption=\"\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2023\/01\/EmporioMilano0088-1-328x328.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\"><\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div style='clear:both'><\/div>\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Il celebre brand Fratelli Carli ha da poco deciso di rinnovare il format dei propri punti vendita per rispondere alle nuove esigenze commerciali e di accoglienza tipiche del retail, integrando le peculiarit\u00e0 di un emporio con quelle della vita domestica. \u00c9 cos\u00ec che gli store di Fratelli Carli, grazie al prezioso aiuto dello studio [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":94785,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[367,417,368],"tags":[],"class_list":{"0":"post-93192","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-architettura","8":"category-architettura-home","9":"category-featured"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fratelli Carli rinnova i suoi store con FaseModus<\/title>\n<meta name=\"description\" content=\"Lo studio FaseModus 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