{"id":97626,"date":"2023-04-27T11:00:55","date_gmt":"2023-04-27T09:00:55","guid":{"rendered":"https:\/\/www.matrix4design.com\/?p=97626"},"modified":"2023-04-18T10:11:05","modified_gmt":"2023-04-18T08:11:05","slug":"il-primo-store-di-end-a-milano","status":"publish","type":"post","link":"https:\/\/www.matrix4design.com\/it\/architettura\/il-primo-store-di-end-a-milano\/","title":{"rendered":"Il primo store di END. a Milano"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Nell&#8217;ultimo periodo Milano ha accolto numerosi nuovi negozi e, tra questi, c&#8217;\u00e8 anche <strong>End<\/strong> che ha recentemente aperto il suo primo store a Milano in via Mercanti, all&#8217;interno del Palazzo Venezia.<\/p>\n<figure id=\"attachment_97638\" aria-describedby=\"caption-attachment-97638\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-97638 size-full\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2023\/04\/033-END-credits-Marco-Jetti.jpg\" alt=\"\" width=\"800\" height=\"1200\" srcset=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2023\/04\/033-END-credits-Marco-Jetti.jpg 800w, https:\/\/www.matrix4design.com\/wp-content\/uploads\/2023\/04\/033-END-credits-Marco-Jetti-200x300.jpg 200w, https:\/\/www.matrix4design.com\/wp-content\/uploads\/2023\/04\/033-END-credits-Marco-Jetti-683x1024.jpg 683w, https:\/\/www.matrix4design.com\/wp-content\/uploads\/2023\/04\/033-END-credits-Marco-Jetti-768x1152.jpg 768w, https:\/\/www.matrix4design.com\/wp-content\/uploads\/2023\/04\/033-END-credits-Marco-Jetti-150x225.jpg 150w, https:\/\/www.matrix4design.com\/wp-content\/uploads\/2023\/04\/033-END-credits-Marco-Jetti-300x450.jpg 300w, https:\/\/www.matrix4design.com\/wp-content\/uploads\/2023\/04\/033-END-credits-Marco-Jetti-696x1044.jpg 696w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-97638\" class=\"wp-caption-text\">\u00a9 Marco Jetti<\/figcaption><\/figure>\n<p>Il progetto di fit-out dello store, a firma <strong>Brinkwork London-UK<\/strong>, in collaborazione con <strong>ML Architettura<\/strong> e <strong>Tekne Spa<\/strong> e realizzato da <a href=\"https:\/\/www.agilitesolutions.com\/?lang=it\" target=\"_blank\" rel=\"noopener\"><strong>Agilit\u00e9<\/strong><\/a>, ha previsto attivit\u00e0 di riqualificazione e fit-out dei locali al fine di renderli fruibili con destinazione \u201cretail\u201d per la vendita dei prodotti END. Gli aspetti legali relativi alla procedura d\u2019appalto delle opere di personalizzazione e fit-out sono stati invece curati dallo studio legale internazionale <strong>Watson Farley &amp; Williams<\/strong> con la Counsel Alessia Giaccari e l\u2019Associate Antonio Ferrero.<\/p>\n<p>La sede storica degli uffici del Gruppo Generali era gi\u00e0 stata oggetto di riqualificazione ma il progetto da poco presentato fa parte di un processo pi\u00f9 ampio di valorizzazione del centro storico che sta trasformando piazza Cordusio da centro finanziario milanese a regno dello shopping e del tempo libero.<\/p>\n<figure id=\"attachment_97629\" aria-describedby=\"caption-attachment-97629\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-97629 size-full\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2023\/04\/023-END-credits-Marco-Jetti.jpg\" alt=\"\" width=\"1200\" height=\"800\" srcset=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2023\/04\/023-END-credits-Marco-Jetti.jpg 1200w, https:\/\/www.matrix4design.com\/wp-content\/uploads\/2023\/04\/023-END-credits-Marco-Jetti-300x200.jpg 300w, https:\/\/www.matrix4design.com\/wp-content\/uploads\/2023\/04\/023-END-credits-Marco-Jetti-1024x683.jpg 1024w, https:\/\/www.matrix4design.com\/wp-content\/uploads\/2023\/04\/023-END-credits-Marco-Jetti-768x512.jpg 768w, https:\/\/www.matrix4design.com\/wp-content\/uploads\/2023\/04\/023-END-credits-Marco-Jetti-150x100.jpg 150w, https:\/\/www.matrix4design.com\/wp-content\/uploads\/2023\/04\/023-END-credits-Marco-Jetti-696x464.jpg 696w, https:\/\/www.matrix4design.com\/wp-content\/uploads\/2023\/04\/023-END-credits-Marco-Jetti-1068x712.jpg 1068w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-97629\" class=\"wp-caption-text\">\u00a9 Marco Jetti<\/figcaption><\/figure>\n<p>Agilit\u00e9, nello specifico, si \u00e8 occupata di: attivit\u00e0 di pre-construction management, adeguamenti impiantistici, distribuzione e collegamenti impiantistici interni orizzontali e verticali ai piani, nuove pareti interne, pavimenti con finitura a marmo e terrazzo, infissi, arredi e finiture di alta gamma.<\/p>\n<p>Lo store del multibrand britannico ha una superficie complessiva di <strong>circa 1800 metri quadrati<\/strong> sviluppati su <strong>tre livelli<\/strong> (interrato, piano terra e primo piano) ed \u00e8 caratterizzato da <strong>ampie vetrine<\/strong> e <strong>tre ingressi<\/strong> che si affacciano su Via Mercanti, Via Orefici e Piazza Mercanti rendendo lo spazio non solo una destinazione dello shopping ma anche luogo di passaggio e di comunicazione tra le vie. L&#8217;intero negozio si sviluppa intorno a un <strong>atrium centrale alto 15 metri con un soffitto di cristallo<\/strong> che svolge il ruolo di connettivo dei 3 livelli intorno al quale si sviluppano <strong>4 scale mobili<\/strong>, due che scendono al piano interrato e due che portano al primo piano.<\/p>\n<p>Per i pavimenti \u00e8 stato scelto il <strong>marmo di Carrara<\/strong> inserito nella resina <em>concrete<\/em>; al piano terreno \u00e8 stato realizzato un pavimento con una <strong>trama pregiata detta \u201cscarpa\u201d<\/strong> fatta da 10.000 tozzettini di 6,5 cm di marmo di cava inseriti a mano nella posa dello stesso <em>concrete<\/em>.<\/p>\n<figure id=\"attachment_97631\" aria-describedby=\"caption-attachment-97631\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-97631 size-full\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2023\/04\/026-END-credits-Marco-Jetti.jpg\" alt=\"\" width=\"800\" height=\"1200\" srcset=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2023\/04\/026-END-credits-Marco-Jetti.jpg 800w, https:\/\/www.matrix4design.com\/wp-content\/uploads\/2023\/04\/026-END-credits-Marco-Jetti-200x300.jpg 200w, https:\/\/www.matrix4design.com\/wp-content\/uploads\/2023\/04\/026-END-credits-Marco-Jetti-683x1024.jpg 683w, https:\/\/www.matrix4design.com\/wp-content\/uploads\/2023\/04\/026-END-credits-Marco-Jetti-768x1152.jpg 768w, https:\/\/www.matrix4design.com\/wp-content\/uploads\/2023\/04\/026-END-credits-Marco-Jetti-150x225.jpg 150w, https:\/\/www.matrix4design.com\/wp-content\/uploads\/2023\/04\/026-END-credits-Marco-Jetti-300x450.jpg 300w, https:\/\/www.matrix4design.com\/wp-content\/uploads\/2023\/04\/026-END-credits-Marco-Jetti-696x1044.jpg 696w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-97631\" class=\"wp-caption-text\">\u00a9 Marco Jetti<\/figcaption><\/figure>\n<p>Tutti gli espositori dei prodotti END. <strong>sono rivestiti in marmo, ceppo di gre, terrazzo woman, acciaio inox spazzolato o in legno<\/strong>. Le pareti, invece, sono realizzate con <strong>pannelli in acciaio inox, in cemento concrete, in legno, in terrazzo woman e specchi ultra clear<\/strong>. Gran parte degli arredi e delle colonne sono rivestite da <strong>ceppo di gr\u00e9<\/strong>, mentre nei <strong>soffitti in cartongesso<\/strong> sono stati inseriti dei <strong>pannelli specchianti etalbond<\/strong>.<\/p>\n<p>L\u2019immobile rispetta i pi\u00f9 alti standard e requisiti per ottenere le certificazioni LEED e BREEAM grazie alla forte valorizzazione dei materiali scelti e delle componenti sostenibili. Nella fase di pre-construction, Agilit\u00e9 \u00e8 stata infatti affiancata dalla Societ\u00e0 Greenwich che ha prestato un servizio di assistenza tecnica volta a dimostrare la conformit\u00e0 dei materiali ai requisiti dei crediti LEED e BREEAM oltre a fornire supporto per lo smaltimento ecosostenibile dei rifiuti del cantiere e la computabilit\u00e0 degli stessi.<\/p>\n\t\t<div style=\"clear:both\"><\/div>\n\t\t<div class=\"psgal_wrap\">\n\t\t\t<div id=\"psgal_97626_1\" data-psgal_id=\"97626_1\" data-psgal_container_id=\"container_97626_1\" data-psgal_thumbnail_width=\"164\" data-psgal_use_masonary=\"1\" class=\"psgal-inline psgal gallery-columns-3 gallery-size-thumbnail use_masonry_1 show_captions_\" itemscope itemtype=\"http:\/\/schema.org\/ImageGallery\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2023\/04\/032-END-credits-Marco-Jetti.jpg\" itemprop=\"contentUrl\" data-size=\"1092x1200\" data-caption=\"\u00a9 Marco Jetti\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2023\/04\/032-END-credits-Marco-Jetti-328x328.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Marco Jetti<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2023\/04\/031-END-credits-Marco-Jetti.jpg\" itemprop=\"contentUrl\" data-size=\"1091x1200\" data-caption=\"\u00a9 Marco Jetti\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2023\/04\/031-END-credits-Marco-Jetti-328x328.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Marco Jetti<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2023\/04\/030-END-credits-Marco-Jetti.jpg\" itemprop=\"contentUrl\" data-size=\"800x1200\" data-caption=\"\u00a9 Marco Jetti\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2023\/04\/030-END-credits-Marco-Jetti-328x328.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Marco Jetti<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2023\/04\/029-END-credits-Marco-Jetti.jpg\" itemprop=\"contentUrl\" data-size=\"1200x1105\" data-caption=\"\u00a9 Marco Jetti\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2023\/04\/029-END-credits-Marco-Jetti-328x328.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Marco Jetti<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2023\/04\/028-END-credits-Marco-Jetti.jpg\" itemprop=\"contentUrl\" data-size=\"1200x804\" data-caption=\"\u00a9 Marco Jetti\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2023\/04\/028-END-credits-Marco-Jetti-328x328.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Marco Jetti<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2023\/04\/027-END-credits-Marco-Jetti.jpg\" itemprop=\"contentUrl\" data-size=\"1200x804\" data-caption=\"\u00a9 Marco Jetti\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2023\/04\/027-END-credits-Marco-Jetti-328x328.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Marco Jetti<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2023\/04\/022-END-credits-Marco-Jetti.jpg\" itemprop=\"contentUrl\" data-size=\"1200x800\" data-caption=\"\u00a9 Marco Jetti\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2023\/04\/022-END-credits-Marco-Jetti-328x328.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Marco Jetti<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"msnry_items\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width:164px;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2023\/04\/021-END-credits-Marco-Jetti.jpg\" itemprop=\"contentUrl\" data-size=\"1200x800\" data-caption=\"\u00a9 Marco Jetti\" style=\"height:154px;\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"msnry_thumb\" src=\"https:\/\/www.matrix4design.com\/wp-content\/uploads\/2023\/04\/021-END-credits-Marco-Jetti-328x328.jpg\" itemprop=\"thumbnail\" alt=\"\" \/>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"photoswipe-gallery-caption\" style=\"display:none;\">\u00a9 Marco Jetti<\/figcaption>\n\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div style='clear:both'><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Nell&#8217;ultimo periodo Milano ha accolto numerosi nuovi negozi e, tra questi, c&#8217;\u00e8 anche End che ha recentemente aperto il suo primo store a Milano in via Mercanti, all&#8217;interno del Palazzo Venezia. Il progetto di fit-out dello store, a firma Brinkwork London-UK, in collaborazione con ML Architettura e Tekne Spa e realizzato da Agilit\u00e9, ha [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":97630,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[367,417,368],"tags":[],"class_list":{"0":"post-97626","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-architettura","8":"category-architettura-home","9":"category-featured"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Il primo store di END. a Milano<\/title>\n<meta name=\"description\" content=\"Il progetto di fit-out dello store, a firma Brinkwork London-UK, in collaborazione con ML Architettura e Tekne Spa e realizzato da Agilit\u00e9, ha previsto 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