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A journey through history: Marco Piva designs the new Palazzo Touring Club in Milan



The travel concept was the main inspiration for the redevelopment and restoration project of Palazzo Bertarelli, one of the most beautiful expressions of late Art Nouveau in Milan and the historic headquarters of the Italian Touring Club: Studio Marco Piva transformed the new Radisson Collection Hotel Palazzo Touring Club Milan, aiming to restore the imposing building dating back to 1915 to its original refinement and glory.

The concept underlying the project was divided into three main areas of intervention, linked to the monumental recovery of the original façade, to the necessity to respond to new needs resulting from the change of intended use and to the restoration of the spaces to a useable condition – while at the same time maintaining close ties with the pre-existing functions – and, finally, to a design with great attention to detail that combines historical and modern values, for the most part custom designed by Studio Marco Piva.

The selected materials, the finishes, the furnishing elements are tied to travel and consequently to the founding history of the Touring Club, so the 5-star hotel wants to become a reference point for a high-end tourism in constant dialogue with the city of Milan, offering a cultural journey between past, present and future.

Marco Piva, Founder of Studio Marco Piva, explains:

“With my Studio, I have a forward-looking goal: living the present, while preserving the past and planning the future. This is the perspective that has guided the restoration of Palazzo Bertarelli, taking advantage of every aspect of the original building, allowing its elegant and sophisticated soul to travel into the 21st century.”