Diagonal by Pininfarina is the new branded building designed by Pininfarina for the real estate company Diagonal in Fortaleza (Brazil): located along the scenic and culturally robust waterfront, the landmark building will capture the soul and values of the traditional city, while incorporating elements of Pininfarina’s renowned Italian design influence.
Soon to be one of the tallest towers in Northeastern Brazil, Diagonal by Pininfarina is a 53-storey residential tower and it will feature a curved façade, reminiscent of waves crashing on the shore below. Its organic shape, inspired by the smooth lines and proportions of high-end nautical design principles, appears to ripple in the wind.
Designed with the resident’s wellbeing in mind, each of the 47 apartment units will feature floor-to-ceiling windows and large terraces that allow for abundant natural light. The unobstructed views help to create the perception of continuity between the bright interior and exterior, connecting the living spaces with the surrounding nature, ocean, and sky.
The strategic use of a living green façade –– which tapers upward from the lush base of the tower – will offer a rainforest-like oasis at the heart of Fortaleza’s urban fabric and serve as a key driver for the city’s continued urban afforestation and regeneration efforts.
Seeking to infuse the spirit of the community alongside the natural landscape into the project, the Pininfarina-custom designed lobby is enveloped in glass and serves as a welcoming transition point from busy street to relaxing home. In addition, it can be transformed into a gallery encouraging inclusivity and engagement between residents and neighbors.
As residents ascend the tower’s spectacular heights, each full-floor apartment is prefaced by an individual, private elevator lobby. Cab doors open to these transitional spaces, customized to fit each resident’s needs and stylistic tastes. The expansive four-bedroom units include three standard sized rooms and one primary suite.
Extending out from the central living area, the private terrace is illuminated by an integrated, smart lighting system that creates a pleasant, outdoor reprieve from dawn to dusk. Residents will be able to enjoy sweeping views of the ocean below and enjoy indoor-outdoor living in an effort to promote feelings of peace, relaxation, and physical wellbeing.
Further enhancing the experience of the vertical community, residents-only amenity areas, complete with exciting activities and state-of-the-art facilities, encourages a cross-generational leisure environment. In addition, the complex includes Wi-Fi-enabled remote co-working space.
Diagonal by Pininfarina is slated to start construction in September 2023 and estimate to be completed in September 2028.
