A new concept of pop up store, a cosmopolitan and engaging experience. The multi-brand boutique Excelsior Milano reinvents itself with the new interiors created by dimorestudio inside the existing building designed by the famous architect Jean Nouvel in 2011.
For each of the five floors, the interior design aims to enhance the contrast with the original structure, thanks to an spectacular combination of eclectic elements exploring luxurious and industrial aesthetics.
The space mixes geometric structures with specially designed carpet flooring and is characterised by silver wall painting, scaffolding pipes and white neon lighting: the result is a sophisticated atmosphere between market and showroom with a sporty touch generated by the numbered seating on the large stairs of the women’s floor.
New design for new fashion.