HomeArchitectureLobby Alive, CaberlonCaroppi redesigns the hotel lobby for NH Group

Lobby Alive, CaberlonCaroppi redesigns the hotel lobby for NH Group


Lobby Alive is the name of the new concept developed by the architectural studio CaberlonCaroppi to reinvent the hotel lobby in collaboration with NH Group, which managed to transform a simple place of transit into an experiential space and a meeting point open to the whole city.

Recently inaugurated in the center of Milan, closed to Quadrilatero della Moda and Central Station, Lobby Alive is a space with co-working areas, where to go to chat, to read a book or have a drink: a space opened to the Milanese community and their guests to offer a unique and unconventional hospitality experience.

The concept of Lobby Alive draws its inspiration from the genius loci of the city of Milan to create a true Milanese promenade inside the lobby, a path that takes the user through the history of the city and its most significant features.

The Milanese promenade begins from the renewed reception, now placed on the right of the entrance and redesigned as a tribute to Milan and to some of its most famous monuments: for example, giant posters of San Zotico and San Agapito – founded in Duomo – characterize the wallpaper which is the background of the reception desks, characterized by a more modern and bright design setting.

Next to the reception, the atmosphere becomes softer and at the same time authentic, recalling a typical ancient Milanese living room with warm and welcoming colors: like the old houses in Milan – where the fireplace was at the center of “being together” – in this area, called Fireplace, guests can chat, browse through the design volumes arranged on the bookcases, discovering some curiosities about the history of Milan, resting on the comfortable sofas and relax in the warmth of the fireplace.

The “Milanese promenade” continues, giving life to another area with a more contemporary and cosmopolitan character that gives its interpretation of the “Milan that work”: Sandbox, in front of the reception, is the area dedicated to co-working, where the large table located in the center, the sockets for recharging smartphones and PCs, the lights and comfortable seats, recreate the ideal place to work in peace and in a smart way; then, if you need a little break, next to Sandbox there is the NH Hotel Group Candy Corner offering candy, cookies and fresh flavored waters to all hotel guests.

The concept developed by CaberlonCaroppi for “Lobby Alive” also extends to the brand new Food & Beverage area, inspired by the “Milan to drink” with the idea of ​​recreating a friendly and fun setting: in this area we find the Camelia’s Yard – Milano Social Bistrot which includes the Cocktail Bar, where it is possible to taste some of the most innovative drink proposals, and the restaurant inspired by a storytelling linked to the ancient Milanese garden.

In this area, the atmosphere you breathe is fresh and joyful: a small garden reproduced through a wall of green plants, a Tropical style wallpaper, comfortable colored chairs and a large pool table invite you to relax and have fun, just to remember the convivial spirit of the Milanese condominium gardens of the ’20s and’ 50s, very well kept and with large green spaces, often hidden and therefore much more intimate.

Milan becomes the absolute protagonist of an innovative project for the hospitality world, destined to change the rules.

Images Courtesy of CaberlonCaroppi.