HomeDesignThe third edition of Salone del Mobile.Milano Shanghai in China

The third edition of Salone del Mobile.Milano Shanghai in China


Following the success of the last year, the Salone del Mobile.Milano Shanghai will be back from 22nd to 24th November at the SEC – Shanghai Exhibition Center –, an event which is synonim of beauty, quality and luxury expressed by more than 100 top Made in Italy brands involved in the third edition of the fair. 

Shanghai is a fundamental strand in the internationalisation process that the Salone del Mobile.Milano has undertaken over the last few years, geared to bringing prime Italian manufacturing to the Chinese market. Our objective is to strengthen the links between our two cultures, both with a great past and lengthy experience behind them, and both keen to communicate the quality, originality and creativity of Italian furnishing to further build on Made in Italy’s strong powers of attraction” said Claudio Luti, President of the Salone del Mobile. “The Chinese market is seeing strong growth and has made its appreciation for quality clearly felt, and thus represents a huge development opportunity for all the companies keen to consolidate trade relations with one of the world’s leading economies.

Emanuele Orsini, President of FederlegnoArredo and Federlegno Arredo Eventi, explained:

 “China has become a increasingly central market in the export strategies of Italian furnishing companies and this is borne out by the export results for 2017, which closed up 36.5%. Appreciation of Made in Italy furnishing is continuing to soar in China and our companies have what it takes in terms of quality and craftsmanship of process and design. In this regard, the Salone del Mobile.Milano Shanghai has a key role to play on an economic and commercial front, acting as a bridge between the two countries. It is in our interest to continue to invest in China, where we enjoy absolute primacy as the leading furnishing suppliers. It therefore gives me great pleasure to underscore our excellent partnership with ICE which wholeheartedly supports our activities and encourages us to invest in this great country with such tremendous opportunities.”

Right from the outset, the Salone del Mobile.Milano Shanghai has seen Federlegno Arredo Eventi working closely with the Italian Trade Agency ICE, the government body that promotes the economic and commercial development of Italian companies abroad and works to attract foreign investment in Italy, with a view to putting together a raft of strategic activities that will pique the interest and encourage the participation of Chinese professionals, buyers, architects, interior designers and journalist in particular.  

Exports of Italian furniture to China rose 42% in 2017, to a value of 519 million US dollars, seeing a further 45% rise, equal to 152 million US dollars, in the first 3 months of this year. It is certainly an impressive figure and the Chinese market is the world leader in terms of opportunity,” said Amedeo Scarpa, Trade Commissioner of Italian Trade Commission Beijing Office and Coordinator of ICE offices in China and Mongolia. “It testifies to a strong, growing interest in the Italian lifestyle as a whole. Sipping a glass of Italian wine, on a unique Italian-designed sofa, while wearing ex- clusive fashionable Italian accessories and so on are what Chinese Millennials aspire to more and more. This is why the MISE Italian Ministry for Economic Development has increased the public budget for ICE Made in Italy promotional activities in China fivefold. The results are clear to see: a 22% rise in total exports from Italy to China in 2017.

The organisers of the Salone – Federlegno Arredo Eventi in collaboration with ICE and its Chinese partner VNU Exhibitions Asia – will be setting great store by the quality of potential visitors so as to create concrete business opportunities for the exhibitors and an extraordinary platform for increased visibility and success on the Chinese market, the largest and fastest growing market in the world.

Then, this year’s programme again includes a number of opportunities for listening and exchange with the Master Classes, an event consolidated by the Salone del Mobile.Milano, in which leading Italian and international architects share with the public their thoughts and views on hot topics concerning the development of the sector in China and in the world.

Moreover, SaloneSatellite Shanghai, which provides another opportunity for dialogue, will be back: young Chinese designers, university and design school students will be presenting their projects and the top three, chosen by a jury of sectoral professionals, will receive SaloneSatellite Shanghai Awards and an invitation to take part in the 2019 edition of SaloneSatellite in Milan.

Finally, confirmed are the partnerships with the Intesa Sanpaolo Group, Suning Group and three Italian excellences in the food sector: Ca’ del Bosco, illycaffè and S.Pellegrino.

See you in Shanghai.