HomeArchitectureBottega Veneta’s Headquarters in Piazza San Fedele, Milan

Bottega Veneta’s Headquarters in Piazza San Fedele, Milan

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The launch of the fall-winter 2022 collection signed by the creative director Matthieu Blazy for Bottega Veneta right inside Palazzo San Fedele building was, in hindsight, an early sign. Two years later, in fact, the Asti Architetti Studio carried out the renovation project of this iconic building in Milan’s historic centre, located a few steps away from Duomo Cathedral, Galleria Vittorio Emanuele II and Piazza della Scala, a project aimed at housing specifically the new headquarters of the famous fashion brand Bottega Veneta.

The historic building dates back to the late 19th century and features a dome and a magnificent 830-square-meter terrace overlooking the city centre of Milan. The building was constructed following the air raids of the Second World War, and the project was commissioned to architect Cesare Pascoletti, who built the premises, the plan layout consisting of seven floors above ground plus two basements and the façade on Via Ugo Foscolo, while the façade on Piazza San Fedele was designed by architects Alpago and Cabiati. A circular plan was adopted for the central body, with the large public hall with a diameter of 32 meters located on the ground floor. A big circular courtyard with a diameter of 16 meters brightens the rooms on the upper floors. In 2008, the building, which was acquired by BNP Paribas, underwent a comprehensive renovation to adapt it to accommodate offices.

Today this 10,000-square-foot building has been completely redesigned and adapted by Asti Architetti to Bottega Veneta’s needs. The renovation was carried out in accordance with the Superintendence and included the development of the brand’s headquarters with office spaces and the widening of the façade windows to allow for the creation of showcases for the retail area.

The project then broadened to include the urban area, with the complete redevelopment of Via Carlo Cattaneo, the portion of Via Silvio Pellico that runs from the Galleria to Piazza Duomo, and the renewal of urban furniture for Piazza San Fedele, which allowed for an increase in public seats.

Internally, office spaces were conceived with a flexible and rational design, and special attention was paid to the lighting design so that maximum visual and acoustic well-being could be ensured, especially through the enhancement, including lighting, of the central courtyard at any time of day.