HomeDesignBross Monforte, Milan’s new showroom in collaboration with Axolight

Bross Monforte, Milan’s new showroom in collaboration with Axolight

-

 

In the heart of one of the most famous districts of Milanese design, on the occasion of Fuorisalone, Bross and Axolight opened the new Bross Monforte, a showroom, located at number 16 of the historic street in the city center, conceived as a fluid workspace, but also a multifunctional lobby of a hotel or a living room of a contemporary loft.

The space, whose exhibition concept was developed by Marco Zito and Omri Revesz, is in fact designed to decline the identity of products equally suitable for residential or contract projects: from seats and lounges, bergère, sofas, stools, to tables, coffee tables and accessories, also for office or home-office.

There are two main themes around which the interior design: the first is the relationship with the context and in particular with the two courtyards – one with a portico, the other enhanced by a wonderful secret garden – onto which the space overlooks; the second, already mentioned, is the definition of a “design lounge” that concretely interprets the functional typologies, in a different way from that of a traditional point of sale.

The architecture tells the story of the products and the innovative display model, with a 120 sq.m. space that is continuous and pure, punctuated by niches and curvilinear elements to accompany the visitor’s view of the outside, of the two courtyards.

The three rooms, on the ground floor of a historic building dating back to 1600, have light gray linoleum flooring and white plastered walls, enriched by the insertion of concave panels on the upper part of the wall.

These help to create areas in evidence, identified with colors that evoke the building – a red brick, in memory of the finish of the facade, and a gray blue that refers instead to its shutters – where the new Bross products are placed, including the large family of chairs SIT and the table River.

This context is the perfect backdrop for the company’s collections – the novelties, together with WAM, Yuumi, Ademar, Beleos, Mysa, Nora, Break, Path -, with harmonized finishes according to the styling of Cristian Malisan and a large presence of greenery, curated, together with a selection of objects, by Vanessa Pisk.

Axolight solutions, partner of Bross Monforte, are therefore inserted in the enhancement of the furniture and the project: large suspensions such as U-Light and Orchid overhang the tables, while floor lamps such as Float and Bul-Bo – the iconic re-edition of the project dating back to the ’70s by Gabetti and Isola for the Olivetti headquarters in Ivrea – accompany the armchairs, becoming a perfect complement.

Finally, table lamps and ceiling systems are included, including Pivot, presented by the lighting brand in 2021, with which it is possible to compose a light grid as needed.

The space in Corso Monforte, realized thanks to the partnership of Antrax IT and Lapitec, will be the welcoming point for customers from the national territory, from the nearby European markets but also from the United States and the East, in order to discover the world of Bross (that celebrates its 40 years) and Axolight.