MateriAttiva is the name of the immersive installation which will be presented by Iris Ceramica Group, a leading Italian maker of high-tech porcelain and ceramics, in collaboration with SOS – School of Sustainability and Mario Cucinella Architects on the occasion of Fuorisalone 2019.
In a prestigious location in the heart of the Brera district (via Balzan/via San Marco), MateriAttiva will be open to visitors April 8 through 14, 2019 and aims to investigate new sustainable scenarios for protecting the environment.
Through the universal archetype of the cave, symbol of primordial purity, of water, a source of life and energy, and of sound, the installation will offer the public an evocative multi-sensorial experience in a space evoking a new pact between humans and nature: a process of discovery of the latest new frontiers in ceramics, viewed no longer as an inert substance for covering spaces but as an active architectural element capable of improving the quality of the space where it is used.
Revolutionary ACTIVE Clean Air & Antibacterial Ceramic technology is in the public eye once again in Milan, becoming a privileged vehicle conveying a message of social responsibility in the face of climate change: consequently the Brera Design District’s theme this year, “Design Your Life”, becomes an opportunity to experiment with use of new-generation materials and make them into allies for the construction of spaces combining aesthetic value with advanced performance and a focus on human wellbeing and the future of the planet.
