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R/EVOLUTION, Superdesign Show September Special Edition is coming

May 31, 2021

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R/EVOLUTION, Superdesign Show September Special Edition is coming


In September, on the occasion of the new “supersalone”, the Special Event promoted by Salone del Mobile.Milano in 2021, Superstudio will present an edition of rebirth and change, proposing a new format focused on several themes and a glance on new horizons, Made in Italy, Human Technologies, Women in design, digital and virtual are going to be the main topics.

Superdesign Show September Special Edition, a project by Gisella Borioli with the art-direction of Giulio Cappellini, will take place at well-known Superstudio Più in via Tortona 27, where the need of concreteness, innovation, lightness, sustainability, inclusiveness, interconnection arising in the year after the pandemic will transform the iconic spaces.

Giulio Cappellini e Gisella Borioli

In the same days a spectacular event will be the opportunity to discover also the new venue of the Group: Superstudio Maxi in via Moncucco, a large, sleek and technological exhibition space immersed in the green of the Barona district, an area of Milan in total renovation.

The new Superstudio’s project for the Milan Design Week is a true r/evolution of the usual format made by theatrical installations and it is becoming closer to an art exhibition, rather than a fair: there will be a series of collective and individual thematic areas, each of them with one independent and competent curator.

Every section will tell a different story: the best of Italian and international design production, contemporary trends of outdoor and indoor lifestyle, a focus on feminine creative, a focus on upcoming designer and the attention on the icons of the 3rd Millennium.

Matteo Thun, A Pinnacle of Reflections. 3M Design, 2019

This is a sneak peek of the projects underway.

CULT&MUST – the new millennium icons

The most recent and iconic pieces signed by prestigious design and lifestyle brands. To mark the history of contemporary design. A contemporary “museum” that recognizes and historicizes essential and unforgettable pieces that have influenced our life. Curated by Giulio Cappellini

DONNE & DESIGN – female creativity

An extraordinary event aligned with the recognition of women’s creativity value in many fields and, in particular, in design, architecture. Women architects and designers present their latest projects in a specific pavilion. Curated by Silvana Annicchiarico.

OUTDOOR GENERATION – furniture with a double life

New beautiful and smart solutions for a life as much as possible outdoor with a reasoned choice among the most qualified manufacturers of furniture and accessories for outdoors/indoors. Curated by Donatella Bollani.

SUPERCAMPUS – study and work in total freedom

Rethink daily activities’ places, times and ways of studying, work and free time now without borders, leads to redesigning necessary spaces and tools and perhaps our own mindset. Flexible spaces, interchangeable functions: studying and work after the pandemic. Curated by Giulio Cappellini

DISCOVERING – designer maker outsider

Traditional Superstudio “nursery” is enriched by the work of the interpreters of our time. A selection of young ideas at the intersections between technology and craftmanship, aesthetic and relations. Curated by Fulvia Ramogida.

MATERIALS – increasingly more sustainable and performing

Environmentally friendly materials (now a duty), healthy and intelligent (a necessity), technologically advanced and aesthetically pleasing as always. Designers, scientists, technicians and universities amaze us every day with futuristic proposals. Curated by Materially.

1000 VASES – the thousand faces of the same idea

After Paris and after Dubai, the collection of unique pieces created by hundreds of young international designers arrives in Milan, with a dedicated book. Show still in progress. Curated by Francesco Pirrello, art-direction Pierpaolo Pitacco.

ITALIANS – Furniture, objects, accessories, handicrafts, limited edition, beautiful and intelligent things representative of the Italian style. Individual presentations or collective exhibition.

DIGITALLY – communication beyond borders

All solutions to live or relive the event online starting from Italy, from Milan.

Michelangelo Pistoletto, Terzo Paradiso, Roof di Superstudio, 2014

The schedule of r/evolution exhibitions is quickly being defined and leaves open doors to proposals and suggestions, for a September full of surprises.