The new Cruise Collection by Iosa Ghini for GSG Ceramic Design

January 3, 2022

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The new Cruise Collection by Iosa Ghini for GSG Ceramic Design


Like a journey through various styles and places, the trasversality is the main feature of Cruise, the new collection created by the architect, Massimo Iosa Ghini for the GSG Ceramic Design.

In a sort of a contamination of worlds, this product integrates with different contexts, from the more sophisticated and classic scenes to those which are contemporary and trendy; the decisive lines, even though soft, give character to the form which results in a warm acceptance and reassurance.

Cruise is a collection that is complete and characterized by a wide range of dimensional solutions, declined in possibilities of wall hung or floor standing (W.C and bidet) are able to furnish with a wide gamma of or countertop washbasins.

The sophisticated design and the quality of raw materials combine with the environmental footprints of the company: 100% of the discarded material is reintroduced into the production cycle, every W.C has an intelligent discharge system called “Smart Clean”, that guarantees a saving of portable water of 60% and even a better cleaning system; all the packaging is from recycled material.

Design is an amazing, sustainable journey.