Beauty. This is the key word chosen for the 59th Edition of the Salone del Mobile.Milano, which will be up and running from 21st to 26th April at Fiera Milano Rho, because inventing different kinds of design every year, experimenting with all sorts of harmony of form, shaping the “right” material and achieving a high degree of sustainability are all a quest for beauty and this is what the companies and designers taking part in the Salone del Mobile do, keen to make it a real driver of change.
Along with the focus on sustainability, the spotlight will again be on the centrality of Milan, an international city capable of attracting investors and investments from all over the world, and a city that is loved by young people thanks to its culture of innovation.
Claudio Luti, President Salone del Mobile, had this to say: “The 2020 edition of the Salone del Mobile.Milano will testify to the furniture companies’ ethical and virtuous strategies. What we need now is an ethical approach to design that can bolster the search for solutions that are as sustainable as possible in a global context, and an increasing focus on the demands of the upcoming generations, who are more interested than ever in the intrinsic value of what they purchase for their domestic and work environments.”
The 2020 events will bring together more than 2,200 exhibitors in toto and 600 young designers under 35: the Salone Internazionale del Mobile, the International Furnishing Accessories Exhibition and Workplace 3.0 will explore many and varied aesthetic avenues, featuring quality and well-researched mega customisable products, made increasingly possible by processes that are sustainable at every stage.
Responding to the challenge of providing an appropriate response to the changes in today’s social structure, EuroCucina will follow in the footsteps of Workplace3.0 and, while being mainly based in the traditional pavilions, will also adopt an extended exhibitive format that takes in the Salone Internazionale dei Mobile and S.Project, underscoring the way in which this space is evolving and becoming increasingly incorporated into living rooms.
FTK (Technology For the Kitchen) will offer a glimpse into the future, with new kinds of domestic appliances marking a step change in the world of built-in appliances in favour of efficient, effective and sustainable smart kitchens.
The International Bathroom Exhibition will also channel responsibility, showcasing avantgarde solutions geared to optimising water and energy consumption: following its debut and resounding success in 2019, S.Project, the exhibition devoted to design products and decorative and technical interior design projects, will be back; its buzzwords are vision, evolution and technology, as well as crosscutting and multisectoral.
Some 600 young designers will take part in the 23rd SaloneSatellite: this year’s theme is DESIGNING FOR OUR FUTURE SELVES / PROGETTARE PER I NOSTRI DOMANI and this edition will invite reflection on inclusive design that promotes autonomy, comfort, movement, user-friendliness, interaction and safety for all.
The 59th edition of the Salone del Mobile.Milano will again venture beyond the confines of the fairground and into the city: from 21st April to 3rd May, a monumental site-specific audio-visual installation will feature in Palazzo Reale’s Sala delle Cariatidi, based on the 10 values set out in the Manifesto and interpreted in 10 films d’auteur by 10 leading Italian filmmakers will be screened.
Underscoring and valorising its strong ties to Milan, and geared to taking openness to the exchange of ideas, culture and creativity even further, the collaboration between the Salone del Mobile.Milano and the Teatro alla Scala Foundation has been renewed with a grand concert with Riccardo Chailly, Musical Director of La Scala in Milan.
The Salone del Mobile.Milano sees Federlegno Arredo Eventi and the Italian Trade Agency ICE – the government body that underpins the economic and commercial development of Italian companies abroad and works to attract foreign investment in Italy – working closely together to devise a raft of strategic activities to pique the interest and encourage the participation of foreign operators, buyers, architects, interior designers and journalists in the Shanghai and Moscow editions of the Salone.
Finally, the Salone del Mobile.Milano will end with a great celebration of design on Friday 24th April at Palazzo Marino: it will be an opportunity to celebrate the huge productive and organisational input of the companies and all the designers and people who help to make Milan the most interesting and attractive place in the world during this particular week.