The set designer, stylist and interior architect Greta Cevenini designed the new space of Studio Pesca, the creative studio based in the heart of the milanese district Paolo Sarpi.
Inaugurated in July 2023, Spazio Pesca is a multifunctional location with an exhibition space, office, meeting room, kitchen and photographic studio: a creative hub to host events and projects, dinners, workshops, exhibitions, cooking shows, trunk shows, pop-up stores, photo shoots.
The space is a renovated apartment close to the street with an “old Milan” imprint. Despite the classic-looking box, the premise was to form an out-of-the-ordinary composition and the original thought was to downplay and render the space more energetic, dressing it in a new and unexpected guise.
Combinations and alternations of apparently opposite tones, materials and elements live together. First and foremost, the color that permeates the entrance as well as the exhibition space: a bright and bold acid green that causes disorientation. All the shades of the paints from the partner Sikkens immediately recall the Studio’s aesthetics; for the common spaces dedicated to events and collaborations, Cevenini opted for full and energetic tones, while for the areas dedicated to the kitchen, office and meeting room, delicate, non-invasive and relaxing colors.
The same duality led the choice of materials; cold and interesting elements such as the mirrored metal of the table and stools, these last ones designed by architect Sofia Albrigo, the plastic of the curtains replacing the doors and the acid green enamel finish coexist with the parquet and the warmer and more textural colors of the other walls.
The same logic of differentiation was also adopted for the choice of furnishings: for example Alias and its Spaghetti Chairs, a timeless design that is easily adaptable to diverse environments; or Lapalma, for everything related to office seatings; the island-kitchen by Zerogloss, a strong decorative element as well as a functional one; Vesoi’s lights, adding a clean and not overly decorative graphic. The custom-made furnishings are sculptural and clean shapes that, instead of overloading, dialogue synergistically with the partners’ furnishings; this is for example valid for the meeting room’s white table, designed by Cevenini herself, or the entrance’s steel table.
Contributing to the eccentricity feeling, the artwork “Sexy Time in Yellow” by 3TTMAN from Varsi Art&Lab in the exhibition area and the large site-specific installation in the shower space of the bathroom that the designer of floral arrangements Mariachiara Manelli has specifically conceived for the inauguration.
In addition, in the meeting room, a curtain with some of the most important works by Studio Pesca printed upon replaces the classic brainstorming blackboard and represents a symbol and one of the most significant elements of the project. Prints of other works permeate the room’s walls throughout the space and, continuing with the same narrative, many of the furnishings chosen recall codes used in set-design.
In conclusion, Spazio Pesca offers a new way of conceiving a creative and hybrid location, which can simultaneously serve as an office, think tank, event space and showroom. It is a new interpretation of the relationship between sales and communication.